Diverse scene adaptation and rich content ecology


　　Is your life smarter?

　　Wearing a smart watch on the hand, installing a smart door lock at home, using a smart robot for sweeping, and even using a smart litter box for pet cats... At present, in addition to smartphones, all kinds of smart terminals have entered daily life.

Statistics from the Ministry of Commerce show that in 2021, the sales of smart life devices will increase by 90.5% year-on-year; the sales of smart wearables such as smart watches and smart glasses will increase by 36.3% and 26.8% year-on-year respectively.

Smart life products have gradually become a new trend in life consumption.

　　Daily life is more convenient

　　"Easy to install and easy to operate, it is both a doorbell and a monitoring device, killing two birds with one stone!" Speaking of the recently installed smart cat's eye, Ms. He, a "post-90s" resident in Chaoyang District, Beijing, is very satisfied.

This product was purchased after being recommended by a friend. Ms. He said, "It will automatically take pictures when it detects someone, but it will not take pictures when no one is there. It is very smart and saves memory space."

　　When the "post-90s" and "post-95s" have grown into the main force of home improvement consumption, their acceptance and demand for smart homes has greatly increased.

The reporter found that, from smart items such as smart clothes drying poles, smart speakers, and smart refrigerators, to smart audio-visual systems, smart security systems, smart bathing systems, smart lighting systems, and more comprehensive whole-house smart scenarios, many brands have established a variety of A complete product system can meet the needs of consumers to create a "smart home".

　　The reporter learned that the whole house intelligence is an upgraded consumption, and the market potential is huge.

In 2021, the number of whole-house smart industry brands on the Tmall platform will more than double, and sales are also growing rapidly.

In the past year, the sales of Xiaomi and Mijia have increased by more than 400% year-on-year. Huawei's smart home ecological brand Huawei Zhixuan, the well-known smart door lock brand Kaidis, and the well-known smart home brand Ou Ruibo have doubled their annual sales.

　　According to reports from third-party institutions such as Yiou Think Tank, it is expected that in the next five years, China's smart home equipment market shipments will continue to grow at a compound growth rate of 21.4%. By 2025, the market shipments will be close to 540 million units, with a market size of close 1 trillion yuan.

In recent years, major brands have entered the smart home industry one after another, which means that the potential whole-house smart market is about to explode, and the home improvement industry will be upgraded from "beautiful outfits" to "beautiful outfits + smart outfits".

　　Immersive apps are more fun

　　It is reported that in 2021, the global smartwatch shipments will be 127.5 million, a year-on-year increase of 28.31%.

From a regional market perspective, China accounted for 24%, ranking second after North America and the largest market for children's smartwatches.

　　Answering calls, sending messages, measuring heart rate... Wearing a smart watch, people don't just watch the time.

Similarly, smart wearable products such as smart glasses and smart shoes launched by merchants are no longer simply to allow consumers to see more clearly and walk more comfortably.

On Zhihu, a knowledge question and answer community where young people gather, some bloggers have short videos on smart glasses evaluation. Smart glasses can realize functions such as calling, navigation, taking pictures, and translation, attracting netizens to watch and discuss.

　　In the context of "Internet + medical health", smart medical care, and telemedicine, smart wearable devices are ushering in a golden period of development.

Based on the medical data obtained by intelligent hardware, intervention treatment and health management of the whole life cycle can be realized.

　　Among the smart wearable devices, there is also a class of VR (Virtual Reality), AR (Augmented Reality), XR (Extended Reality) devices, such as VR all-in-one, split VR/AR glasses, MR (Mixed Reality)/ VR helmets, etc.

The reporter learned that the current users of AR and XR hardware are mainly digital technology enthusiasts with high purchasing power in first- and second-tier cities. They show strong curiosity and desire to explore digital technology innovation products, and hope to complete themselves in consumption. Express.

With the continuous improvement and improvement of the user experience of hardware, the diversification of scene adaptation and the richness of content ecology, XR equipment is expected to become a new generation of popular consumer electronic products, in the fields of immersive training, simulation training, remote office collaboration and other fields Play an important role.

　　Broader market prospects

　　Looking at different types of smart devices, they have achieved considerable development and progress compared to when they were first launched, which better meet people's expectations for quality life.

The latest "Report on the Development Situation of Information Consumption in China (2022)" released by the China Academy of Information and Communications Technology in March shows that smart products continue to be upgraded to higher performance, and the intelligent transformation of traditional fields continues to deepen.

　　Taking the field of education as an example, educational intelligent hardware is developing towards diversification and integration.

Different from the early product forms such as reading pens, smart watches, and early education machines, new terminals such as smart work lights, error printers, and educational electronic paper have appeared on the market.

Multi-functional integrated educational intelligent hardware is also emerging in an endless stream. For example, ByteDance has launched an intelligent work light equipped with a camera. Relying on artificial intelligence, text recognition and other technologies, it can complete functions such as intelligent word search, English follow-up reading, and explanation of calculation problems.

The "Huawei Zhixuan Youdao Smart Dictionary Pen" jointly developed by Huawei and NetEase realizes the interconnection between the dictionary pen and smart terminals such as mobile phones, tablets, and TVs by connecting to Huawei's ecological chain system.

　　The scale of Chinese netizens has exceeded 1 billion. From a regional perspective, the rural Internet infrastructure has been continuously improved, and there are huge business opportunities in the sinking market; from a population perspective, the younger generation of users are more willing to consume new technology products, and the majority of "silver-haired people" have access to the Internet The potential is unlimited.

With the performance improvement of software and hardware products and the quiet change of consumption concept, intelligent hardware that truly meets the new needs of consumers will naturally be welcomed, and the market prospect of intelligent products is broad.

　　Reporter: Leaf