Live broadcasts, artificial intelligence trainers... New employment opportunities in the digital age

Internet marketing industry is growing rapidly,

　　The "Report on the Development Situation of Information Consumption in China" recently released by the China Academy of Information and Communications Technology shows that with the rise of online marketing industries such as short videos and live broadcasts, emerging occupations continue to emerge.

Among them, the number of Internet marketing personnel is growing rapidly at a rate of 8.8% per month. While helping many small and medium-sized enterprises to conduct live product sales, they also bring a large number of broad employment opportunities.

　　Che Jianping and his wife originally opened a noodle shop in Jiangxi, but the business of the noodle shop has been bad this year.

In order to relieve the pressure of life, the couple came up with the idea of ​​looking for a job.

But because of the lack of information, they have not been able to find suitable jobs.

By chance, his wife Li E'e saw the person in charge of a labor service company in Jiangsu on a short video platform, and she broadcasts live broadcasts every night.

Che Jianping, an employee of a company in Jintan District, Changzhou City, Jiangsu Province:

I have been following it for a few months and asked a few tricky questions, and he will answer you honestly.

　　Through the short video platform, Che Jianping and his wife established contact and trust with Liu Chao, the head of the labor service company.

After Liu Chao's recommendation and basic interview guidance, the two passed the corporate interview and pre-job training and successfully entered a local factory to work.

Liu Chao, head of a labor service company in Jiangsu:

(Recently) the local government has joined forces with more than 70 companies to come to our live broadcast room together, and we have collected more than 1,700 resumes.

The total (single) audience (viewing volume) is more than 500,000 (person-times), and the live broadcast room can reach more than 4,500 people online at the same time.

　　Through live broadcasts on short video platforms, Liu Chao has helped thousands of people find jobs.

In order to ensure the authenticity of the live broadcast information, the short video platform not only requires the recruiter to provide relevant certification materials, but also requires the anchor to accept the real-time supervision of the platform administrator and audience.

Zhang Chenggang, director of the China New Employment Form Research Center of Capital University of Economics and Business:

It can provide workers with a lot of real information about this position in a relatively short period of time, which reduces the conditions for information dissemination and enables workers and jobs to match. Efficiency has improved, and workers can more easily find their jobs.

　　Today, new employment models such as video recording and live streaming on short video platforms are also creating employment opportunities for many disabled people.

More and more disabled people are integrating into society through the Internet and realizing their employment dreams.

Shen

Beijing Disabled Persons' Federation

By the end of 2021, 22,000 persons with disabilities have achieved employment through flexible employment and self-employment in (Beijing), accounting for five points of the total employment. One of them is to become a new growth point of employment.

The digital economy spawns more new occupations

　　The latest data shows that my country's digital talent gap is close to 11 million.

The reporter sorted out the 4 batches of 56 new occupations released by the Ministry of Human Resources and Social Security since April 2019, and there are more than 20 new occupations related to the digital economy.

The continuous development of the digital economy is giving birth to more new occupations.

　　In the Digital Economy Industrial Park in Xinyangshan County, Henan Province, the company is carrying out an unmanned driving data labeling work.

Pan Lunfeng

, project manager of a network company in Xinyang, Henan

Collect the data we need, and process it into a standard data that can be recognized, read and written by a machine through a variety of tools through digital labelers and data labeling teams.

　　The data annotator Pan Lunfeng said is professionally called an artificial intelligence trainer.

Although they are based in Henan, their service targets are large Internet companies thousands of miles away.

Compared with other industries, artificial intelligence trainers only need a computer and a network cable to work anytime, anywhere.

This has also attracted many local young people to return to their hometowns for employment.

Liu

After I came to work here, I felt that my daily work was very novel and there were more jobs, so I didn't have to worry about one day without work.

　　Since it landed in Guangshan County in 2018, in just 4 years, the company's artificial intelligence trainer team has reached more than 500 people, and this year plans to expand to 1,000 people.

Behind the continuous expansion of the scale of enterprises is the opportunity brought by the rapid development of my country's digital economy.

According to data from the China Academy of Information and Communications Technology, the scale of my country's digital economy has increased from 2.6 trillion in 2005 to 39.2 trillion in 2020, and its proportion in GDP has also increased from 14.2% in 2005 to 38.6% in 2020. .

By 2025, the number of jobs driven by the digital economy will reach 379 million.

Zhang Chenggang, director of the China New Employment Form Research Center at Capital University of Economics and Business:

Like big data and artificial intelligence, these new digital technologies have made some changes in the organization, operation, and production methods of our society, and (allowed) transaction costs to be greatly reduced. , which can quickly match consumption and demand together.

Under such circumstances, a new social division of labor was born.

The security system for flexible employment groups continues to improve

　　According to data from the China Academy of Information and Communications Technology, among occupations related to the digital economy, part-time employment accounts for 61%.

How to protect the labor rights and interests of these flexible employment groups?

What measures is the country taking?

　　Experts said that, different from traditional employment methods, new employment forms have the characteristics of flexibility, short-term and mobility.

As a result, laborers also face troubles such as difficulty in identifying labor relations, lack of social security, and difficulty in safeguarding their rights.

Zhang Chenggang, director of the China New Employment Form Research Center at Capital University of Economics and Business:

I think different groups do have different characteristics on such complex issues as their working hours and participation in social insurance.

In the process of development, we have gradually made up for some deficiencies in the protection of labor rights and interests of flexible workers.

　　The reporter sorted out relevant measures at the national level. In July 2020, the State Council issued an opinion, and for the first time proposed to support flexible employment as an important measure to stabilize employment and ensure the employment of residents.

In July 2021, eight departments including the Ministry of Human Resources and Social Security jointly issued guidance, clarifying for the first time that platform companies should assume corresponding responsibilities for the protection of labor rights and interests, and include all new employment forms of labor in the scope of basic public services for labor security.

　　The Central Economic Work Conference held at the end of last year emphasized "improving flexible employment labor employment and social security policies".

This is also the first time that "flexible employment" was mentioned in the Central Economic Work Conference.

　　At the beginning of this year, the State Council issued the "14th Five-Year Plan for the Development of Digital Economy", which proposed to improve the social insurance system and labor rights protection system for flexible employment personnel, and promote the pilot program of flexible employment personnel to participate in the housing provident fund system.

Duan Chengming, a delivery operator for online appointments:

I feel that the country pays more attention to our flexible employment personnel, and the security policy is gradually being strengthened and improved.

Let us feel that the society has a higher degree of recognition of us.

The industry is still going strong.

　　Not only at the national level, but at the local level, more than 20 provinces and cities including Beijing, Zhejiang and Guangdong have launched more specific and targeted policies.

Guangdong has made it clear that four types of flexible employment personnel, such as online delivery staff and online car-hailing drivers, can participate in employee medical insurance in the province where they work, and are not subject to household registration restrictions.

Shanghai clearly put forward "the principle of platform optimization algorithm, prohibiting platforms from using the strictest algorithm as an assessment requirement, and curbing 'hosting with penalties'".

The exploration of the protection of the rights and interests of people with flexible employment is deepening step by step.

Zhang Chenggang, director of the China New Employment Form Research Center of Capital University of Economics and Business:

From a trend point of view, the country has always attached great importance to the protection of the rights and interests of new employment forms and flexible employees, and is also making some breakthroughs in various policies.

Gradually increase the protection of labor rights and interests of flexible workers, including practitioners in new forms of employment, and raise the level of protection as much as possible.