On March 28, Tsingtao Brewery released its 2021 annual performance report. Benefiting from sales growth, structural optimization, and accelerated digital transformation, Tsingtao Brewery will climb to a historical peak in 2021 on the basis that its operating performance has set historical records in recent years.
The company achieved a total product sales volume of 7.93 million kiloliters; realized operating income of RMB 30.17 billion, a year-on-year increase of 8.7%; realized a net profit attributable to shareholders of the listed company of RMB 3.16 billion, a year-on-year increase of 43.3%.
Both revenue and net profit hit record highs again.
Seeking new and moving "new content" to improve "gold content"
Tsingtao Brewery stated that during the reporting period, it actively built an overall and systematic innovation engine led by technological innovation.
In terms of technological innovation, Tsingtao Brewery has the only national key laboratory in the beer industry, a domestic first-class R&D platform, a high-level R&D team, and domestic leading basic research capabilities, and has formed a number of core technologies with independent intellectual property rights. It has maintained the company's technological leadership in the domestic beer market; in terms of product innovation, in recent years the company has launched Tsingtao Beer "Legend of the World, Centennial Journey, Amber Lager, August, Fortune Dangtou, Classic 1903, Barrel Pure Beer" , Pearson, Tsingtao Beer IPA" and a series of new products with distinctive features that meet market demand, lead the consumption trend of high-end beer products, and further enhance the company's brand image; digital transformation, enhance synergies, and establish a solid foundation in the industry. "Charm-perceived quality management model based on digital end-to-end decoding", the construction of emerging businesses such as digital smart supply chain has also achieved new results, realizing a new breakthrough from traditional operations to digital and intelligent operations, and through in-depth practice of technology and industry integration Continuous optimization and improvement of management efficiency have been achieved; in terms of brand experience innovation, Tsingtao Brewery, as the official sponsor of the Beijing 2022 Winter Olympics, has launched a series of products such as “Tsingtao Beer Winter Olympics Ice and Snow Cans”, which not only spread the ice and snow culture and the Olympic spirit, but also Widely praised by consumers; through the creation and launch of ice and snow-themed TSINGTAO1903 bar and ice and snow country tide gathering bar and other activities, it perfectly integrates beer passion and sports passion, innovates a new model of immersive brand experience for consumers, and realizes online and offline multi-point touch and harmony. A new breakthrough in the diversification of consumption scenarios.
High-end and high-end products soared by 14.2%
Consumer demand in the domestic beer market shows a trend of diversification, high-end and personalization. The proportion of high-end products represented by canned beer, craft beer, and draft beer is continuously increasing and maintains a good momentum of development.
In line with the consumption upgrade trend of the domestic beer market, Tsingtao Brewery has deeply explored the diversified consumer demand in the market, enriched the company's product matrix, continued to optimize the product structure, and accelerated the deployment of high-end and ultra-high-end markets.
During the reporting period, the main brand Tsingtao Brewery achieved a sales volume of 4.329 million liters, a year-on-year increase of 11.6%; Tsingtao Brewery’s high-end and above products achieved a total sales volume of 520,000 kiloliters, a year-on-year increase of 14.2%. competitive advantage in the high-end domestic beer market.
In early 2022, the newly developed art collection ultra-high-end product - Tsingtao Brewery's "Legend of the World" continued to lead the domestic beer industry to a new level of consumption upgrading.
Tsingtao Brewery focuses on high-quality development and continues to seek new and high-level development, and has won the recognition of consumers and the market.