Zhongxin Finance, March 30th. On the 30th, the State Internet Information Office, the State Administration of Taxation, and the State Administration for Market Regulation issued the "Opinions on Further Regulating the Profitable Behavior of Online Live Broadcasting and Promoting the Healthy Development of the Industry", which clearly will strengthen the quality of online live broadcast sales products. safety regulation.
The "Opinions" pointed out that webcast publishers and webcast service agencies are strictly prohibited from using webcast platforms to sell fake and shoddy products; It is still to promote and attract traffic for it; it is not allowed to attract traffic and hype heat through rumors, false marketing, self-rewarding, etc., and induce consumers to reward and buy products.
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