"Special offerings" of super-large content in advertisements and built-in links to malicious download software... The reporter found that the elderly care model of many application software is not worthy of the name, and the silver-haired people are forced to fall into the sea of "rogue" software and advertisements that cannot be deleted.
■There are many advertisements in the caring mode
It's all about fillings, blemishes, buying gold
"No matter how dark the face is and how deep the age spots are, a touch of it every day is only 99 yuan!" This is an advertisement for the elderly that appeared in the Tencent News Care page.
In order to help the elderly cross the digital divide, many software have launched large-print or caring versions.
However, the reporter found that part of the care model has become a channel for precise marketing of merchants.
In the Tencent News Care version, there are many advertisements tailored for the elderly, such as "A touch to lighten age spots", "Is it delicious to eat with missing teeth when you are old? Come and check for free dental implants", "Caibai Jewelry Gold Today's Special Offer" , super discount" and other information.
Basically, an advertisement will appear after four or five pieces of news, and due to the large font size, the advertisement will occupy nearly half of the page. There is no cancel button. Clicking any corner of the range will jump to the advertisement page.
In April last year, the Ministry of Industry and Information Technology issued a document clearly requiring that advertising content and plug-ins are strictly prohibited in the interface of the old-fashioned version or a separate app for the old-fashioned version, and advertisements or temporary advertising pop-ups should not appear randomly. There are no induced buttons such as induced download and induced payment in the independent aging-friendly website.
However, marketing advertisements are still flooded with various aging-friendly apps.
In the large-character version of Baidu's mobile phone application, a small red envelope is swaying left and right in a conspicuous place, "open the treasure box to get gold coins", "watch advertisements to make money", "invite friends to get 33 yuan"... These inducement advertisements with bold color fonts are scattered in Baidu big characters every corner of the edition.
If you accidentally click in and want to cancel, a dialog box will appear. The options of "continue watching" and "change a video" are highlighted, while the option of "brutal leave" is set to small font and placed at the bottom.
This kind of setting makes it easy for the old man to click the wrong button in the panic, and he wants to quit but is forced to plunge into the sea of advertisements again.
■"Rogue" software steals land
64G memory was "exploded"
"Ding dong, ding dong, ding dong..." The mobile phone beeped one after another. Mr. Tang, who was over seventy years old, wore reading glasses and clicked the screen of the mobile phone to check it carefully, but found that the prompts were all pop-up advertisements.
The old man wanted to cancel the advertisement, but the phone suddenly froze.
"Why does this phone suddenly stop moving? Somehow there are a few more apps on the desktop!" The old man asked for help from his daughter.
Ms. Tang took the mobile phone and found that her father's 64G memory mobile phone was about to be "exploded", and the mobile phone desktop was full of application software: "Reading, short videos, shopping, and a lot of game software, no less than 30 Can you not get stuck?" After helping her father delete most of the software, Ms. Tang said that she regularly cleans the phone for the old man almost every month. "My father often misses some 'rogue' software and downloads a lot of software at one time. ." Also troubled by "rogue" software is Aunt Yang from Yanqing, "Every time I see news, I want to click on it to continue reading, but the page that asks me to download it pops up."
"Pop-up advertisements", "bundled downloads", "induced downloads"... These malicious marketing routines are mostly young people who are familiar with how to "avoid pits", but the elderly are frequently recruited.
Some elderly people want to use mobile phone cleaning software, but the newly downloaded software is maliciously promoted.
Grandma Zhang recently tried a software called "Clean Master", and in just two minutes, the advertisement page jumped out ten times.
When the old man clicks on "compress pictures", he is prompted to "compress when watching advertisements"; when he clicks on "smart photo albums", download advertisements of other software will also pop up.
At the same time, the "Cancel" button is very small. Grandma Zhang tried to click the cancel result several times and jumped directly to the download page.
After some operations, Grandma Zhang did not clean up any mobile phone rubbish, but downloaded an additional cleaning software called "Love Smart Cleanup".
Last year, CCTV exposed some junk software advertised as "cleaning assistants" or "mobile phone housekeepers", the actual purpose of which is to collect private data on users' mobile phones.
A year later, this kind of "rogue" software is still rampant in the old man's mobile phone.
■Preinstalled apps are difficult to uninstall
Light video software installed 5
If you want to make your phone cleaner, it is necessary to remind the elderly not to download and install software casually.
However, some software is already "ambushed" when the elderly buy a mobile phone.
The reporter visited offline mobile phone stores and found that there are a lot of pre-installed software for popular mobile phones for the elderly.
The reporter entered the store to ask about buying a smartphone for the elderly. The OPPO and vivo store staff recommended models with a large number of pre-installed application software. Douyin, Pinduoduo, Taote, 58.com, Taobao, Toutiao Express Edition, etc. are standard .
Many pre-installed software have duplicate functions. For example, there are more than 5 software for watching videos in a mobile phone: Douyin, Kuaishou, Youku, Volcano, Tencent Video and various speed versions are all available.
The clerk told reporters: "This is all in cooperation with Internet companies, and new mobile phones are usually pre-installed."
In February this year, the Ministry of Industry and Information Technology issued the "Notice on Further Regulating the Preset Behavior of Mobile Smart Terminal Application Software (Draft for Comment)".
The consultation draft proposes that manufacturers should ensure that all pre-installed application software other than basic functional software can be uninstalled, and provide safe and convenient uninstallation methods for users to choose.
During the investigation, the reporter found that some mobile phones still have pre-installed software that cannot be uninstalled or is difficult to uninstall.
Usually, third-party software can be uninstalled with simple operations on the desktop, but some pre-installed application software deliberately set uninstall barriers.
For example, preset apps such as "vivo official website" and "i Music" on a vivo mobile phone can only be uninstalled and updated or forcibly stopped, and cannot be completely uninstalled.
"Video" and "Music" pre-installed on a Xiaomi phone can only be terminated or uninstalled through the application information menu bar.
The uninstallation of apps such as "reading", "music", "video", and "cloud space" on a Huawei mobile phone is also very complicated.
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The old-fashioned mode cannot stay on the surface page design
At present, there are more than 264 million people aged 60 and above in my country.
How to make the aging-friendly APP live up to its name and truly care for the elderly?
Lu Yaoxuan, an assistant researcher at the Beijing Academy of Social Sciences, said that aging-appropriate transformation is not only a rigid demand for changes in the structure of social groups, but also contains a huge market.
Some progress has been made in the aging-appropriate renovation of building living spaces, but the current aging-appropriate renovation of network and smart spaces is not sufficient.
The transformation of some mobile operating systems and APPs remains on the surface page design, and there are still regulatory loopholes.
In pursuit of short-term effects, some businesses take the elderly as "prey" and maliciously implant inducement advertisements in smartphone applications.
As far as the government is concerned, the transformation of the network environment cannot stop at the bottom line. The mobile phone is only a kind of intelligent terminal, and any scenario cannot be separated from the use of the network.
Smartphones, as the main medium for the elderly to access the Internet, its aging-appropriate transformation is a systematic project, which is inseparable from a mature and healthy network environment. There are not only the social responsibility of enterprises and developers, but also the responsibility of the government and network participants. Responsibility.
The market must re-understand the consumption objects and consumption characteristics of the "silver economy", try a business model in which the government, the market, and society cooperate with each other, establish a demonstration system based on the real needs of the elderly, and cultivate a new type of aging-friendly industry.
Intern reporter Xia Hua