Make good use of the recruitment platform to solve the mismatch between supply and


   demand

  This year's "Government Work Report" clearly put forward the development goal of "more than 11 million new urban jobs, and the urban surveyed unemployment rate is controlled within 5.5% throughout the year". , and enhance the role of entrepreneurship in driving employment.

As the connector between enterprises and job seekers, the recruitment industry plays an important role in expanding employment channels. However, the current problems such as inaccurate matching of personnel and positions in the industry are still prominent. All parties should continue to make efforts to improve the flow efficiency of human resources in the whole society. .

  Liu Ming, a fresh graduate in 2021, recently joined an advertising and marketing company.

Looking back on the entire job search process, Liu Ming felt that he had taken some "detours".

At the earliest, he hoped to engage in professional work related to automobile manufacturing in Beijing, but he did not hear back when he submitted the resumes of several companies, and it took nearly half a year in the middle.

At the suggestion of a friend, Liu Ming turned to consider a career related to advertising and marketing, and finally entered the current company in Hangzhou.

Before Liu Ming joined the company, the company had been vacant for 8 months.

  A recent survey by BOSS Direct Employment shows that a small enterprise with less than 99 employees recruits 1 employee on average, which can increase its salary by at least 3 times its revenue.

Through the experience of Liu Ming and his company, it is not difficult to find that in terms of stabilizing employment, the human resources service platform should pay more attention to the problem of resource allocation that "it is difficult for job seekers to find jobs, and it is difficult for enterprises to recruit people".

  First, whether to provide more guidance on college students' employment cognition.

Second, whether to give more job opportunities to college students in the process of job selection.

Third, whether a platform that has the conditions to serve job seekers and enterprises in different regions and industries at the same time can adjust the allocation of supply and demand at the macro level and attract talents to regions and industries that lack talents and skills.

  "The human resources service platform should play more value in promoting employment. For example, in terms of technology and product models, we should insist on both recruitment efficiency and effect, promote the accurate two-way matching of talents and employment positions, and provide support for the implementation of stable employment." Zhejiang University Pan Helin, co-director of the Digital Economy and Financial Innovation Research Center of the International Business School, said.

  The recruiting industry has already experimented with it.

BOSS directly employs to develop a "Qingmiao" matching system for college students. Considering the actual situation of college students who "don't know what they can and can do", "Qingmiao" integrates the development paths of people from all walks of life through machine learning. Individualized job search needs of college students and recommend possible positions for them.

  Pan Helin believes that in the field of recruitment and employment, it is difficult for job seekers to find jobs and for companies to recruit. These seemingly contradictory problems have always existed to varying degrees in various industries and regions.

The reason is because of the mismatch of supply and demand resources.

The greatest value of Internet development is to improve the efficiency of economic operation by integrating information resources.

In the field of job search and recruitment, we also expect Internet companies to make good use of their own technologies, do a good job in precise matching and job allocation, improve the efficiency of the connection between talents and enterprises, and bring benefits to job seekers, enterprises and society.

  In addition, recruitment fraud and other related issues have also become "stumbling blocks" for college students to find jobs.

In recent years, the national enterprise credit information publicity system and local anti-fraud publicity have been launched successively.

  Recruitment platforms are also actively participating in security governance.

According to the "Platform Governance and Service Bulletin for the Fourth Quarter of 2021" released by BOSS Zhipin not long ago, from October to December 2021, the BOSS Zhipin platform handled a total of 139,358 illegal enterprise accounts, and the types of account violations handled were mainly concentrated in Admissions, fees, etc. in the name of recruitment.

As of the end of the fourth quarter of 2021, the company has sent 34 clues to illegal crimes to local public security organs, cooperated with the police to destroy 9 criminal gangs that violated the ecology of job hunting and recruitment, and arrested 75 criminal suspects.

  The "Communiqué" also shows that as of the fourth quarter of 2021, BOSS has directly hired offline security audit teams to cover 50 cities. Combined with the online audit system, team members visit 50 to 70 companies every day, and more than 90% Enterprise-side traffic is verified for the authenticity of addresses and employers.

"As a human resources service organization, the recruitment platform directly reaches both job-seeking and recruiting parties, and there is a lot of room for solving the safety problems of college students and promoting their enthusiasm for employment. We also believe that as more scientific research forces and technical talents join the industry, job-seeking and recruitment will become more important. Things can become faster, more accurate, and safer," said Chang Meng, director of the BOSS Zhipin Research Institute.

Li Pengda