Ahmed bin Saeed: Dubai is consolidating its position as a global center for innovation
Swiss firm Firmenich opens regional headquarters and development center in Dubai Science
Ahmed bin Saeed was briefed on the company's capabilities in the field of research and development.
From the source
Ahmed bin Saeed mediates the audience during the opening of the Firmenich headquarters.
From the source
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Firmenich, the world's largest private company for the production of perfumes and flavors, inaugurated its new regional headquarters in the Dubai Science Park of the Tecom Group, in the presence of His Highness Sheikh Ahmed bin Saeed Al Maktoum, President of the Dubai Civil Aviation Authority, Chairman of Dubai Holding, and Minister of Finance In the Swiss Confederation, Ueli Maurer.
The new headquarters oversees operations and growth in more than 60 countries across the Middle East and Africa, and also houses a research and development center.
His Highness Sheikh Ahmed bin Saeed Al Maktoum welcomed Firmenich, congratulating those in charge of it on the occasion of the opening of its new regional headquarters, and the start of a new phase of its expansion plans from Dubai.
His Highness said: "Dubai continues to consolidate its position as a global center for innovation and a major destination for international businesses and companies seeking to expand their business in the region, thanks to the vision of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, and his continuous directives to enhance the foundations of the business environment. competitiveness of the emirate, and the provision of advanced infrastructure and legislation that is attractive and stimulating to growth.”
His Highness added: "Dubai's economic diversification process is now focused on strategic sectors that contribute to making the future, most notably the science, research and development sector, which constitutes one of the pillars of sustainable development and the creative economy, while the emirate continues to strengthen its partnerships with major international institutions concerned with research and development in various fields, as well as expanding in attracting the best minds and scientific and professional competencies within various disciplines.”
Firmenich International, through its new regional headquarters, aims to raise the company's prospects and capabilities through its research and development center, and adopt the latest technical solutions to design flavors and fragrances suitable for the requirements of consumers in the region.
new products
The facility includes a research and development laboratory equipped with the latest technologies and applications of artificial intelligence and robotics, which will enable the company to introduce new products with high-quality ingredients for luxury personal perfumes and fragrances used in body care and home care products, in addition to a variety of food and beverage flavors designed to suit the tastes of consumers in the region.
This move supports the company's ambitions to accelerate innovation processes, achieve global expansion and enhance access to key markets.
The new headquarters of the company, the first of its kind in the region, emulates its "Lab 4.0" vision that focuses on artificial intelligence applications, in order to prepare for future changes, and the importance of advanced applications comes in increasing Firmenich's ability to improve sampling processes using best industrial practices. based on artificial intelligence techniques.
The facility also includes a fully automated warehouse that can store up to 40,000 products, as well as a double-capacity robot, connected to more than 240 components, that can prepare a fragrance sample in less than a minute.
Economic value
Swiss Ambassador to the UAE and Bahrain, Massimo Badji, said: “Switzerland and the UAE have long-standing relations of great economic and cultural value for both countries.
We strive to enrich interactions within various sectors through the fruitful exchange of knowledge, technological resources and talents.”
solid rules
Malik Sultan Al Malik, Director General of the Dubai Development Authority and CEO of TECOM Group, said that “the Dubai Science Park affiliated with the group, since its establishment, has contributed greatly to establishing solid bases for the sector, attracting the best international names and elite minds that worked on developing research mechanisms. production, and the promotion of the country’s exports in vital and highly specialized sectors,” considering that “Ferminich’s success and expansion story during the past decade, and the opening of its new regional headquarters in Dubai Science Park, is a new achievement for the emirate and a milestone in the growth process of the science, research and development sectors in the country as a whole. ».
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