I don't know since when, wearing headphones has become a habit of many people: listening to music when exercising, listening to the news when commuting, listening to the radio when driving... With the advent of the 5G era, sound, as a "companion", is being transmitted through modern technology. New models such as audio apps, radio dramas, and audiobooks emerge one after another, pushing the sound economy to the forefront.

　　According to Analysys' analysis data, the number of active users in China's voice economy market will reach 800 million in 2021.

Mobile Internet platforms provide diversified content services around "sound". From content copyright, production agencies, audio content platforms, listening hardware to auxiliary service providers, the industry chain tends to be complete, and the sound economy has become an important part of the current Internet ecosystem.

　　In the "audio-visual feast" that people pursue in leisure and entertainment, music must have an important position.

From records and tapes many years ago to the "cloud", music can be described as a "veteran" in the sound economy, and it is also a "just need" in people's daily life.

More than 20 years ago, owning a Walkman was "the most beautiful boy on the street". Now, at the end of each year, different annual playlists, K-song transcripts, etc. are posted in the circle of friends, so that online music has been given the social symbols.

　　A few decades ago, the "big speakers" at the entrance of villages and towns and the radios in every household also followed the trend of the times and "shrinked" into everyone's mobile phones.

Online audio platforms represented by Himalaya, Litchi, and Dragonfly FM are being loved by people of all ages. After several years of accumulation, the three have embarked on a full range of music, talk shows, audiobooks, etc. with a large number of users. the way.

　　According to the "2021 Sound Economy Insight Report" released by iiMedia Research, audio content is no longer limited to leisure time, and almost runs through people's daily life.

In the fragmented time, "opening your ears to listen" anytime, anywhere also fits the pursuit of efficiency of modern young people.

Among them, young users aged 24 and below are active in sound content during the peak period of 18-22 hours, and more than 10% of users are still accompanied by sound at 0:00 in the middle of the night.

　　The above report also shows that professionals in the workplace are highly receptive to diversified audio content, especially in the field of audiobooks, and knowledge service audio applications are deeply favored by them, which makes the emerging audiobook industry develop a strong momentum.

Therefore, under the trend of upgrading the consumption of spiritual products, more young people and users in cities with more developed first- and second-tier economies are willing to pay for high-quality audio content.

At the same time as the diversified development of sound platform types and content, the sound scene presents new development formats such as the combination of software and hardware, the coordinated development of online and offline, and the virtualization of exhibition forms.

　　Facing the huge market demand, diversified audio content producers are prospering.

According to Tianyancha data, there are currently nearly 38,000 sound economy-related enterprises in my country, of which more than 2,400 will be newly registered in 2021, with a growth rate of 6.91%.

It is worth noting that young people show a higher preference for online audio apps that can be involved in production.

A person, a set of equipment and a quiet place where you can be a podcaster or turn on an audiobook recording.

In recent years, with the rapid development of the upstream and downstream of the sound platform industry chain, a large number of new career directions have also been born. Music experts, dubbing experts, narrators, audio podcasters, etc., have become new employment choices for young people.

　　In this regard, Chen Yao, a researcher at the Digital Humanities Research Center of Renmin University of China, believes that the vigorous development of the voice economy has promoted the diversified prosperity of my country's digital cultural industry, and promoted the development of new employment forms such as flexible employment and part-time entrepreneurship.

"As long as you have confidence in your voice, everyone can shine in this era."

　　However, he also believes that no matter what format the sound economy is, the key to its sustainable development is the support and presentation of high-quality content.

"In the complex new media ecology, content creation is the top priority in order to occupy a place. To stably maintain the commercial operation of sound monetization, the refined creation of a professional team is required. MCN institutions and education related to the current sound economy The rise of training institutions and the continuous emergence of TV variety shows also show that the voice economy is maturing. In the future, in the vast market, more professionals will be required to participate in the creation of more high-quality works and create more social value.”

　　China Youth Daily, China Youth Daily reporter Meng Peipei Source: China Youth Daily