China News Service, Hangzhou, March 21 (Reporter Huang Hui) As one of the new modes of daily shopping for consumers, live e-commerce is currently hot.
At the same time, various new problems such as incorrect goods, shoddy charging, and exaggerated propaganda emerged one by one.
How can the development of live broadcast e-commerce be stable and far-reaching?
Product selection is the basis and source of live broadcast e-commerce. Controlling the quality of goods can reduce the risk of live broadcast delivery from the source.
The reporter learned on the 21st that as the country's first provincial-level online business self-discipline organization, Zhejiang Internet Business Association is based on Zhejiang's live broadcast economic ecology, focusing on live broadcast e-commerce product selection and quality control management. The group standard of "Standards for the Selection and Quality Control of Live E-commerce Products" sets new requirements and specifications for the selection and quality control of live broadcast products.
It is reported that considering the different scales of live broadcast related institutions, not all live broadcast parties are capable of establishing professional product selection and quality control teams. management measures.
The standard also stipulates that live broadcast related institutions should establish a complete product selection process, including preliminary review of suppliers and live broadcast products, qualification review, sample evaluation or sampling testing, review of promotional content such as selling points, and review and other related processes.
In view of the fact that there are various forms of qualifications in the selection process, samples cannot be provided or are not easy to store, etc., the standard stipulates that relevant institutions of live broadcast should establish a product selection audit ledger system for future reference.
In addition, the standard stipulates that live broadcast-related institutions should selectively carry out third-party testing of products before, during and after live broadcast sales, and encourages the establishment of a "mystery sampling inspection mechanism" to ensure that products meet the relevant requirements for product selection.
The standard also regulates and requires the dimension of "goods" in the live broadcast ecosystem.
If live broadcast e-commerce wants to develop sustainably and healthily, industry self-discipline is particularly important.
It is reported that in the next step, Zhejiang Internet Business Association will work with member companies to successively issue a series of standards to create a self-discipline standardization system for the live broadcast industry, and contribute to the high-quality development of the platform economy in Zhejiang.
(over)