With increasing interest in alternative foods made from plant-derived ingredients, food manufacturers are increasingly selling products that replace scrambled eggs and other products that can replace eggs.
Kewpie, a major food company, has developed a new product for the general public as an alternative egg product that had been provided to some business establishments, and started selling it from the middle of this month.
Of these, the product that reproduces scrambled eggs uses processed soymilk as a raw material and makes use of the unique manufacturing technology cultivated in making mayonnaise, etc. to finish it with a texture and taste like a soft-boiled egg.
The price is about 200 yen per pack, which is equivalent to one egg, and for the time being, it will be sold online in some areas of the Kanto region, and then the sales area will be gradually expanded.
Person in charge of development "I think you can sympathize with me"
Mr. Tsuneki Ito, who was in charge of development, said, "The values for food are diversified and I think you can sympathize with them."
"Omurice" with carrots and white beans
In addition, Kagome has jointly developed omelet rice with carrots and white bean instead of eggs in collaboration with a startup company in Tokyo, and has begun selling it online and at restaurants.
Alternative foods using plant-derived foods are becoming more and more interesting in Japan, especially for meat substitutes, against the backdrop of growing environmental awareness and health consciousness, and people who prefer plant-based foods as egg substitutes. Food manufacturers are commercializing one after another, saying that demand is expected to grow among people with allergies in the future.