Digitalization injects living water into rural revitalization
Through reverse customization, upstream agricultural products, building its own brand, and live streaming, citrus and pickles in Meishan, Sichuan have opened up sales on the cloud.
Wang Xian, mayor of Yongshou Town, Dongpo District, Meishan City, said: "We have been thinking about taking a road to rural revitalization that suits our own characteristics. JD.com has brought us 'Living Water on the Cloud'."
Digitalization is continuing to bring fresh water to rural revitalization.
Accelerating the construction of digital and intelligent rural areas will further release new momentum for rural revitalization, and promote the realization of stronger agriculture, more beautiful rural areas, and richer farmers.
At the recently held symposium on "Accelerating the Construction of Digital Smart Villages and Activating New Dynamics of Rural Revitalization", Liu Jian, former Deputy Minister of Agriculture and former Director of the State Council's Poverty Alleviation Office, said that the integration of primary, secondary and tertiary industries, innovative business management models and digital agriculture will be the key to rural development. The new kinetic energy of revitalization.
The construction of digital and smart villages is at the right time, which will help agricultural reform, low-carbon green agriculture and high-quality agricultural development.
"At present, the booming development of digital and intelligent villages has increasingly become an important driving force for activating the new momentum of rural revitalization and promoting the development of 'agriculture, rural areas and farmers'," said Ling Zhenguo, former deputy director of the Population, Resources and Environment Committee of the National Committee of the Chinese People's Political Consultative Conference.
What is a Smart Village?
Wang Xiaobing, director of the Information Center of the Ministry of Agriculture and Rural Affairs, believes that digital intelligence includes digitization, networking, and intelligence, and the development level of digital intelligence in rural areas will become an important symbol of agricultural and rural economic and social development.
Wang Nan, vice president of JD.com Group, said that as an important combination of the application of digital and intelligent technology and the development of rural construction, digital and intelligent rural construction is not only the strategic direction of rural revitalization, but also an important part of building a digital China. positive response.
Wang Chuanxi, Secretary of the Party Committee of Dai Village, Bianzhuang Sub-district, Lanling County, Shandong Province, said frankly that digitalization and informatization are ubiquitous and are the new driving force and driving force for rural revitalization.
However, there are still shortcomings that need to be further filled.
How to make up?
Zhu Shuifang, chief scientist of the China Academy of Inspection and Quarantine, believes that the primary task of rural revitalization is industrial revitalization and industrial prosperity, and the development of new products and strategic emerging industries.
The government and enterprises must coordinate and cooperate to find the value point and strategic direction of industrial development.
Zuo Yongping, vice chairman of the Pu'er Political Consultative Conference in Yunnan Province, said that to achieve the strategic goal of rural revitalization in the era of digital intelligence requires policy inclination, resource support, and the help of enterprises with the advantages of digital technology and product sales platforms.
"Platforms such as e-commerce and the Internet have enhanced the enthusiasm and enthusiasm of urban and rural residents for digital consumption, and played an irreplaceable role. Digital and intelligent enterprises need to follow the laws of economic development to dig deep into their own scientific and technological capabilities." Ling Zhenguo said.
Wang Xiaobing suggested that we should do a good job in infrastructure construction, data resource construction, application scenario construction, intelligent equipment construction, etc., including live broadcast e-commerce, to solve practical problems, and we must also do a good job in institutional team building.
Relevant enterprises have concentrated on the construction of digital and intelligent villages.
Since JD.com launched the "Penfolds Program" in October 2020, it has connected with more than 1,000 agricultural production areas and industrial belts, driving rural areas to achieve an output value of 320 billion yuan, and helping many industrial belts such as Suqian King Crab in Jiangsu and Baishui Apple in Shaanxi to realize their brands development and digital and intelligent upgrading of the industrial chain.
China Mobile announced that during the "14th Five-Year Plan" period, it will accelerate the implementation of the "Seven Rural Digital Intelligence Projects" and actively promote the construction of digital and intelligent villages.
"It is necessary to rely on digital and intelligent technology to activate and drive the circulation of five key elements of information flow, business flow, logistics, capital flow, and talent flow, and help the overall revitalization of rural industries, talents, culture, ecology, and organizations." Jingdong Technology Digital Intelligence Liu Xianzhi, head of rural business, said.
Our reporter Huang Xin