• The organizers of Mipim, the world market for real estate programs, are expecting nearly 22,000 accredited professionals from 75 countries at the Palais des Festivals in Cannes until Friday.

  • The rest of the year, barring new restrictions which local tourism players do not prefer to think about at the moment, should be in keeping.

In the alleys of the Palais des Festivals, it is the affluence of the big days this Tuesday morning.

The organizers of Mipim, the world market for real estate programs, are waiting on site for nearly 22,000 accredited professionals, from 75 countries, until Friday.

"So many people, it hadn't happened for more than two years" and the start of the health crisis, enthuses Jean-Michel Arnaud, the president of the congress center who had to completely shut down for seven long months in 2020.

At the end of February, over three days, 80,000 people had already gathered there for the big return of the Cannes International Games Festival.

But among them, a very large majority of general public visitors.

This week, it is with the professional clientele that the city of festivals reconnects.

At last.

After months of suffocation for the local economic fabric.

"An acceleration in recent weeks"

And the number of participants in Mipim is much greater than initially expected.

The organizers initially counted on 17,000 people, then there was “an acceleration in recent weeks” due to the lifting of “certain restrictions” internationally, we explain behind the scenes.

Witness the many structures that had to be erected on the beaches, to enlarge the palace, as each time an important event takes up residence on the Croisette.

With a very strong British presence for this first post-Brexit Mipim.

But no Russians, because of the war in Ukraine.

“Their presence is in any case quite weak, traditionally at the show, notes Jean-Michel Arnaud.

It is rather the absence of Asians, who still do not travel, which remains penalizing.

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“We are very optimistic” for the rest of the year

But the lights are now green for congress activity in Cannes.

“Everyone is going back to work, smiles the president of the Palais des festivals.

Beach attendants, restaurants, accommodation will fill up during this week.

The price of Airbnb rentals has even returned to levels rarely reached in the city.

And the rest of the year, barring new restrictions which tourism players do not prefer to think about at the moment, should be in keeping.

“We are really very optimistic.

The MipTV and CanneSeries, in April, are looking very good.

The Cannes Film Festival [back in May after an edition in July in 2021] also, as is the Cannes Lions, the international festival of creativity, in June.

Hotel reservations are already important for this period, ”notes Jean-Michel Arnaud.

The first World AI Cannes Festival, devoted to artificial intelligence and initially scheduled for February 10 to 12, was finally postponed from April 14 to 16 because of the fifth wave of Covid-19.

“But it also promises to be a success with nearly 200 exhibitors,” concludes the boss of the congresses.

It remains to be assessed at the end of the year.

walking sticks

The hotels and the town hall hand in hand to give a second life to the Croisette

Economy

“We just want to get back to a normal rhythm”, the actors of the local economy of Cannes remain on the reserve with the resumption of the congresses

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