It costs 3,000 yuan to swipe a "carnival" gift in the live broadcast room, and even more than 18,000 yuan for an "imperial set".
What makes fans "big brother" keep spending money on gifts and rewards?
Harbin's Juxiang Interactive Entertainment Media Co., Ltd. is known as the top ten live broadcast associations in the country. It has more than 30 branches and franchise partners, and has more than 3,000 contracted artists and more than 2,000 live broadcast rooms.
Through several days of investigation, the reporter found out the routine of Juxiang Interactive Entertainment's operation of fans.
The male operator behind the female anchor finds out the "big brother" fans who have experience in rewarding from other live broadcast rooms.
The male operator will pretend to be the female anchor and chat with the fan "big brother" via private message on the live broadcast platform. After getting closer, the male operator will also take the opportunity to add the fan's "big brother" WeChat, posing as the female anchor to call the fan "big brother" husband, dear, The content is extremely explicit and has no bottom line. These people have more than one husband, and even said, "I think the whole world is my husband."
Jiao Di Di's husband shouted, every day he asked for warmth, and his touching essay made fans "big brother" and fan "husband" who didn't know the truth deeply trapped by the female anchor and the male operator behind her.
In order to get them to spend as much money as possible as a reward, the company resorted to a more ruthless move, connecting to PK.
The cry of help from the backward anchor directly stimulates the nerves of the fans' "big brothers", and they continue to pay for rewards.
In the unannounced interview, the male operator said that a fan elder brother who had broken up "has no ability to borrow money, Alipay, relatives and friends are all dead, and I have left all my credit cards empty."
There are also college students who spend more than 1,000 yuan in gifts every day. The male operator laughed and said, "The teacher can persuade him slowly. I don't take pity on anyone. If there are such people, I will punish them to death."
The boss of Yitai Media Co., Ltd. said: "Eat big brother and drink big brother, and after eating big brother, scolded big brother."
In this way, companies, entertainment female anchors, and male operators deceived fans who did not know the truth, emptied their pockets of money, and constantly rewarded them with gifts.