Liupanshui, Guizhou has built a natural ski resort with the lowest latitude in China - a
colorful four-season tour in winter and summer.
Our reporter Wu Bingze and Wang Xinwei
Liupanshui, the "cool capital of China", takes advantage of its climatic conditions to vigorously develop the ice and snow tourism industry, bringing tourists multiple experiences of summer recuperation and winter ice and snow sports, transforming ice and snow "cold resources" into tourism "hot products", allowing " "Seasonal Tour" becomes "Four Seasons Tour".
In the early spring, when I walked into the Meihuashan International Ski Resort in Liupanshui City, Guizhou Province, there were cheers and screams one after another, and it was very lively.
On the snow track, there are skilled skiers chasing the wind and snow, showing off their skills, and beginners "fearing their heads and tails" and staggering on the snow.
Once upon a time, ice and snow sports were "no more than Shanhaiguan", but now everything has changed.
In recent years, Liupanshui has successively built three natural ski resorts with the lowest latitude in my country, namely Yushe, Wumeng and Meihuashan, forming a "Southern Ice and Snow City". The fun of ice and snow sports.
Break the seasonal bottleneck
Liupanshui is known as the "Coal Sea in the South of the Yangtze River", and it is also the "cool capital of China" awarded by the Chinese Meteorological Society. The average temperature in summer is about 19.7 ℃, the average temperature in winter is about 3 ℃, and it is around 0 ℃ in high-altitude areas.
In recent years, in the process of promoting industrial transformation and upgrading, Liupanshui City has made full use of its climate advantages, focusing on summer vacations, attracting people from Sichuan, Chongqing and other surrounding areas to come to spend the summer, and the reputation of "China's cool capital" has spread far and wide.
But also because of its coolness, Liupanshui's "seasonal" shortcoming of tourism is very obvious: although the summer is hot, after the National Day, few people care about the major scenic spots, especially in the middle of winter, it is even more "doors can be missed".
How to break the bottleneck in winter and make "season tour" into "four season tour"?
After several deliberation, Liupanshui finally decided to make a fuss about the climate, fully develop the ice and snow tourism industry, and turn the short board into the long board.
Ten years ago, Yushe State-owned Forest Farm in Liupanshui City built the first ski trail in Guizhou, filling the gap in winter tourism skiing products in Guizhou.
"Liupanshui has a low temperature in winter, and the natural preservation time of ice and snow is more than two months. It is fully qualified to develop ice and snow sports." Yang Changhua, the director of the Yushe Forest Farm at the time, said that the construction of the ski resort was not a decision made on a whim. Careful choice after repeated arguments.
Dai Donghui, head of Yushe Snow Mountain Ski Resort in Liupanshui City, told reporters that compared with the north, the snow quality in the south has a certain gap, but most of the southerners are beginners in ice and snow sports. A little lower, it can fully meet the needs.
After the successful bid for the Beijing Winter Olympics, Liupanshui seized the opportunity of the country's promotion of ice and snow sports "south expansion, west expansion and eastward expansion", accelerated the pace of development of ice and snow sports, and successively built three ski resorts including Yushe Snow Mountain and Meihua Mountain.
Among the 21 snow trails that have been built in Liupanshui, there are professional advanced ski trails, intermediate and elementary ski trails for beginners to practice, and children's trails for children to play, meeting the needs of tourists of different technical levels.
"As long as you come, there is always a ski trail for you," said Xing Xuemei, director of Liupanshui Culture, Radio, Television and Tourism Bureau.
Polish the golden signboard
With the ski resort, how to polish the golden signboard of "Southern Ice and Snow City"?
In 2017, Liupanshui held the first ski festival, thus realizing the "three firsts": the first time to hold a global ice and snow industry development forum in southern my country, and the first time to hold alpine skiing sports events in southern China. , the first regional ski festival held in the south, and began to emerge in the "snow circle".
Since then, Liupanshui City has held a series of events in the winter tourism ski season for successive years to promote the popularization and development of ice and snow sports and let it "fly into the homes of ordinary people".
In addition, ice and snow sports are included in the "National Fitness Implementation Plan" and "Sports Tourism and Fitness and Leisure Industry Development Plan", and vigorously carry out the "ice and snow sports into campus" activities to make more people fall in love with ice and snow sports.
According to statistics, Liupanshui City has organized more than 40,000 people to participate in ice and snow sports in recent years, and many people have become "fanatics", which has effectively promoted the development of ice and snow sports, and made a promise for my country to fulfill the promise of "driving 300 million people to participate in ice and snow sports". made a positive contribution.
Take the 2021 winter ski-to-school campaign in the city as an example, which attracted 27,000 students from 103 local schools.
"Now they are the experiencers of ice and snow sports, and they will become our consumers when they grow up." Zhang Maoqi, manager of the operation department of Meihuashan International Ski Resort, said.
"To promote and popularize ice and snow sports, it is necessary to have rich business formats." Dai Donghui told reporters that in recent years, Yushe Snow Mountain Ski Resort has planned and carried out a series of activities such as the Ice and Snow World Carnival, and also launched special ice and snow experiences such as snowmobiles and snowboards. The project meets the needs of tourists of different age groups.
With the implementation of each measure, the enthusiasm of the masses to participate in ice and snow sports has increased. Today, the ice and snow tourism brand image of "Southern Ice and Snow City·Guizhou Liupanshui" has become more and more popular among people. The gorgeous turn from "China's Cool Capital" to "Southern Ice and Snow City".
According to statistics, Liupanshui City currently receives over 15,000 daily tourists, making it a ski resort in southern my country.
Winter travel with fire
Let ice and snow sports become a new business card of Liupanshui. In recent years, Liupanshui, on the one hand, takes ice and snow as the leader, actively creates winter sports tourism featuring winter natural scenery and ice and snow sports, enriches the product form of winter ice and snow consumption, and makes ice and snow. The value keeps going up.
On the other hand, relying on the rich local geothermal resources, a number of unique hot springs have been built successively, allowing tourists to immerse themselves in the hot springs after enjoying the passion of flying on the snow.
This refreshing experience of "ice and fire" is now becoming a new boom in winter tourism consumption in Liupanshui.
Huang Hua, head of Wumeng Garden Resort Hotel in Yushe Snow Mountain Ski Resort, told reporters: "The occupancy rate of the hotel in winter was less than 20%, but now it has reached 50%, and the income has doubled compared with previous years."
According to reports, at the end of last year, taking advantage of the east wind of hosting the Beijing Winter Olympics, Liupanshui launched 9 excellent winter one-day, two-day and three-day tour routes in series by integrating special products and resources such as skiing and hot springs, and continuously optimized the winter season. The supply of tourism products and services has further stimulated the consumption potential of the winter tourism market.
In addition, the ski resorts in Liupanshui made snow in a timely manner, and planned and carried out ice and snow experience activities such as the Mini Winter Olympics, the Ice and Snow Pot Competition, and the Yi Torch Festival, Tent Festival, Yi Year, The experience activities of "skiing + folk industry" such as the International Wing Tuo Contest have enriched the supply of products in the winter tourism market, created new consumption hotspots and attracted tourists.
"Southern skiing consumption is still in the primary training stage, tourists pay more attention to winter ice and snow experience and leisure and entertainment. We also take into account the needs of snow play and skiing in product supply." Dai Donghui told reporters that Yushe Snow Mountain Ski Resort was upgraded last year. , built a romantic powder snow planet park with the theme of snow play. The whole venue is full of peach pink romantic snow, and more than 10 children's experience items have been added in the snow play area, which has won the favor of many consumers.
According to preliminary statistics from Liupanshui Municipal Bureau of Culture, Radio, Television and Tourism, during the Spring Festival holiday in 2022 alone, the city’s ski resorts will receive a total of 46,800 tourists; the city’s hot spring scenic spots have received a total of 38,800 tourists, accounting for 21% of the total number of hot spring scenic spots in Guizhou Province. .
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Chen Tingting, deputy mayor of Liupanshui City, said that in the future, she will continue to work hard to improve the quality of tourism, constantly transform "cold resources" into "hot products", and strive to bring more tourists a colorful "cool city" for summer vacation and wellness and winter ice and snow sports. "Experience.
Our reporter Wu Bingze and Wang Xinwei
Our reporter Wu Bingze and Wang Xinwei