How is the sale of Chinese New Year liquor?
Is the beginning of the year a "good start"?
Recently, Kweichow Moutai, Shanxi Fenjiu, and Jiuguijiu have "posted" the transcripts of the first two months to "stabilize the military's heart".
On the 10th, the brewing sector ushered in a general rise.
Despite this, the industry's view still believes that with the reduction of dinner parties in the context of the epidemic, it is still unknown whether the "good start" can bring about steady growth throughout the year.
Text/Guangzhou Daily All Media Reporter Tu Duanyu
A number of wine companies have posted their revenue and profits in the first two months
Kweichow Moutai said: During the Spring Festival in 2022, the sales momentum of Kweichow Moutai products is improving, the market is showing a booming trend, and it has successfully achieved a "good start".
According to the company's preliminary calculation, from January to February 2022, Kweichow Moutai will achieve a total operating income of about 20.2 billion yuan, a year-on-year increase of about 20%; the net profit attributable to the parent is about 10.2 billion yuan, a year-on-year increase of about 20%.
Fenjiu announced on the 9th: "After preliminary accounting, from January to February 2022, the company is expected to achieve a total operating income of more than 7.4 billion yuan, a year-on-year increase of more than 35%; it is expected to achieve a net profit of more than 2.7 billion yuan attributable to shareholders of listed companies. , with a year-on-year growth rate of more than 50%.”
Jiuguijiu said that from January to February, the company's total operating income increased by about 120% over the same period last year; it is expected to achieve a net profit of about 465 million yuan attributable to shareholders of listed companies, an increase of about 130% over the same period last year.
Gujing Tribute Wine had the lowest net profit in the fourth quarter of last year
The net profit of Gujing Tribute Wine in the fourth quarter of last year was the lowest in a single quarter of last year.
On March 10, Gujing Gongjiu released the 2021 performance report saying: In 2021, Gujing Gongjiu will achieve a total operating income of 13.271 billion yuan; the net profit attributable to shareholders of the listed company is 2.291 billion yuan.
The financial report shows that in the fourth quarter of 2021, revenue increased by 42.56% year-on-year, which was faster than the growth rate of the previous year; but net profit increased by only 1.57% year-on-year, which was basically the same as the same period last year.
In fact, the fourth quarter of 2021 for Gujing Tribute Wine has the lowest net profit in a single quarter of the year.
It is reported that in the first three quarters of 2021, the net profit will be 814 million yuan, 564 million yuan and 590 million yuan respectively.
It is worth noting that the fourth quarter, which is the peak sales season, did not record the highest performance.
The first quarter's "good start" is expected, and the full-year results are still to be seen
"Consumer demand is expected to dip again recently, suppressing the valuation of liquor stocks." On March 6, Huachuang Securities released a research report.
Now, Huachuang Securities believes that the current liquor consumption resilience and demand are still there, and most liquor companies have passed the demand stress test during the Spring Festival smoothly, and have begun to control the goods and prices. The first quarter of 2022 is expected to achieve a good start.
However, some industry observers believe that for the liquor industry, there is still a question mark on whether it can achieve steady growth throughout the year.
The liquor industry is in a stage of squeezing growth with volume reduction and price increase. The overall demand in the industry is stable, but it cannot be ruled out that it may be affected by capital outflows, related policies and market concerns, and there is still a possibility of a correction in the future.