Center Finance and Economics, March 8 (Reporter Wu Tao) Recently, Zhang Yiwu, a member of the National Committee of the Chinese People's Political Consultative Conference and a professor of the Chinese Department of Peking University, said that in recent years, short videos and live broadcasts have become popular among netizens of all ages due to their light weight and strong interactivity. .
"However, short videos and live broadcast content are mixed, and the dissemination of high-quality knowledge and cultural content lacks overall planning. Excellent talents are not very motivated to carry out new media knowledge and cultural dissemination, and an online talent matrix still needs to be formed in each discipline." Zhang Yiwu said.
Zhang Yiwu suggested setting up special projects for knowledge popularization and traditional culture dissemination.
In addition to the traditional "first class" and other special columns, "Natural Science Week", "Humanities Week" and "Traditional Culture Month" can be set up at the national level. On the one hand, it can strengthen the linkage of experts in a certain professional field; On the other hand, famous teachers from famous schools can be invited to start live classes, and they can be delivered to areas where high-quality teachers are lacking through the Internet.
Zhang Yiwu also suggested that science, education, literature and art workers should be allowed and supported to use short video and live broadcast platforms to reasonably generate income and encourage high-quality content.
"Introduce clear regulatory standards at the legal and policy level to guide short video and live broadcast platforms to carry out knowledge payment services in accordance with the law, and cultivate the public's value recognition and respect for high-quality knowledge; relevant departments and platforms jointly pay for knowledge content and online service prices according to law. Supervision to protect the legitimate rights and interests of consumers.”
Zhang Yiwu suggested that in terms of policies, support enterprises, institutions and individuals to popularize knowledge and spread traditional culture through short video live broadcast platforms, and obtain appropriate legal and reasonable income through live broadcast payment, online rewards and other models, so as to encourage the wide participation of the public. .
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