China News Agency, Nanjing, March 8th (Reporter Zhu Xiaoying) Ordered baby furniture and electric appliances, baby carriages, made an appointment for confinement nanny... Like thousands of mothers across the country, after squatting overnight to observe "3.8 Mother and Baby Day" Live broadcast, Nanjing "post-80s" expectant mother Jia Cong stuffed her shopping cart to the brim.
"Large items are properly arranged, and the cost has exceeded 30,000 yuan (RMB, the same below)."
With the advent of "March 8th" Women's Day, whether it is online e-commerce live broadcast or offline supermarket counters, various consumer ports are very lively.
The consumption energy of China's "her" behind it should not be underestimated.
From looks and outfits, high-quality food, to buying a house, buying a property, and traveling, "her" has a growing voice and power to place orders, and consumption scenarios are becoming more diverse and subdivided, and the scale of products involved is deepening.
"From the perspective of the three major needs of gifts, appointments, and beauty launched by the platform, the demand for beauty services has grown the most, and the demand for flash sales, catering, cosmetics, leisure and entertainment has exploded to varying degrees." The relevant person in charge of Meituan Xiang Zhongxin The reporter said.
"Sweet combinations" are very popular with women.
Yu Shui, the head of Dingdong’s grocery shopping business, introduced to the reporter of China News Agency that on March 8, bakeries such as tiramisu, tiger skin rolls, and light cheese cakes performed well; there were three waves of flower reservations. At the peak, flower sales are expected to increase by more than 250% year-on-year.
Fragrance, incense candles, slightly drunk pre-mixed wine and other products are selling well.
Hema statistics show that in recent days, Chinese female consumers have a soft spot for "ambient group" products.
In recognition of the fact that women have an increasingly powerful decision-making power and influence on housing rental and purchase, on the 8th, many sales offices made surprising moves to attract female customers.
According to the data from the Shell Research Institute, among the 38 sample cities across the country, the proportion of women buying houses has risen from 45.54% in 2017 to 48.65% in 2021, with particular emphasis on decoration, intermediary and housekeeping services.
At the same time, the triple identities of women—hot moms, sassy women, and old ladies—have become increasingly prominent, and there has been a phenomenon of “four highs” in which women have high voice, high consumption, and pursue high quality and high cost performance.
According to Ctrip's statistics, orders for "multi-child travel" led by "hot mom" have increased by 22% recently. "Sassy girls" who favor camping and hiking account for half of the female travelers, and female users of "Silver Hair Travel" prefer independent travel.
Women's per capita travel consumption is 33% higher than men's, and 60% of family vacations are decided by the hostess.
The rise of women's income, independence, and the diversification of their social roles has brought about the multi-faceted rise of "her" consumption.
According to data from consulting giant Accenture, there are nearly 400 million female consumers in China between the ages of 20 and 60, who control up to 10 trillion yuan in consumer spending each year, which is enough to constitute the world's third largest consumer market, close to Germany, France, and the United Kingdom. The sum of the retail market.
The roles of women in the workplace, themselves, wives, daughters, and mothers are becoming more and more diverse, which makes them the main decision-makers and implementers of family shopping, constantly releasing consumption potential.
(over)