Colorful "Snow World" Ignite Enterprise Enthusiasm
Mafengwo tourism data shows that the search volume for "Xinjiang skiing" this winter has increased by 37% year-on-year.
Ice sculptures, snow sculptures, ice skating rinks, sledges, skateboards... Xinjiang's winter sports and winter tourism products are favored by tourists from all over .
Turn natural ice and snow resources into "gold and silver mountains"
"Skiing is coming to Altay, Xinjiang." Mr. Qin, a snow friend from Xi'an, Shaanxi, said that this year he and two or three friends bought a house in Altay to prepare for easier skiing next year.
Looking at the General Mountain in front of me, it is hard to imagine that it was a shanty town ten years ago.
"It was a shanty town at the time, because the government wanted to renovate it, and I liked skiing very much, so I gave it a try." said Shi Zhiqiang, head of Jiangjunshan Ski Resort.
With his many years of skiing experience, Shi Zhiqiang devoted himself to the construction of the ski resort: starting from a primary track, it gradually increased to 4 degrees, 10 degrees, 12 degrees, etc. Today, there are 33 ski tracks with a total length of 30 kilometers. The maximum drop is 460 meters.
According to Shi Zhiqiang, with the development of the ski resort, the passenger flow of the surrounding hotels and restaurants has increased, and industries such as ski instructors and ski photographers have also emerged.
"Box", a female photographer from Urumqi, found a business opportunity while skiing. She took pictures of snow friends who needed photography while skiing. Not only that, she also opened a powder soup shop near the ski resort.
"I feel that I have realized the life where the left hand is the ideal and the right hand is the bread".
"This winter, the average number of skiers in our ski resort is about 4,000 people a day, which is much more than in previous years." Said Cai Ruirui, director of the General Mountain Ski Resort Office in Xinjiang Altay.
The reporter learned from the Sports Bureau of the Autonomous Region that the construction of ice and snow sports venues in Xinjiang has achieved rapid growth in recent years, and the current number has reached 188.
According to Tianyancha data, there are more than 320 ice and snow sports enterprises in Xinjiang, accounting for 3.76% of the national total; among them, 74 newly registered enterprises will be registered in 2021, with a growth rate of 30.08%.
"The rapid growth of ice and snow sports venues has also verified the reliability of the data of '300 million people participating in ice and snow sports'." Chen Xiaoxia, deputy director of the Sports Industry Development Center of the Autonomous Region Sports Bureau, said that in the past two years, the enthusiasm of the masses to participate in ice and snow sports has never been seen before. , The supply of ice and snow sports venues is in short supply, allowing investment companies to see the prospects and business opportunities for the development of the ice and snow industry.
Ice and snow tours drive local economic development
"Our ski suits are made of camel hair and long-staple cotton fabrics, which can withstand the severe cold of minus 30 to 40 degrees Celsius." Sun Xinping, deputy general manager of Xinjiang Habahe County Yaju Bed Clothing Co., Ltd. introduced.
In 2021, Yaju Bed and Clothing Company completed the requirements of 2,000 camel wool warm clothing for the National Winter Olympic Team of the General Administration of Sports of the People's Republic of China (lengthening, thickening, and living surface), and completed the Winter Olympics National Cross-Country Skiing Team and National Alpine National Team. The two teams of the ski team set the Winter Olympics tasks such as the standard configuration of camel hair products of six brands, including camel hair hats, scarves, face protection, gloves, and Lei Feng hats.
A set of ski suits reflects the history of ice and snow equipment manufacturing enterprises in Altay.
In 2016, Li Yumei, chairman of Xinjiang Habahe County Yaju Bed Clothing Co., Ltd., registered the "Altai Snow Wolf" brand.
In 2019, the company launched more than 30 products such as "Altai Snow Wolf" camel hair ski suits and ski pants, and received orders for school uniforms with ski functions with the support of the local government.
Today, 20,000 primary and secondary school students in Altay have put on the "Altai Snow Wolf" camel fleece skiing school uniform, and 9,000 edge guards have also been put on locally produced camel fleece thermal clothing.
"The Winter Olympics is like a catapult, which allows our company to see more opportunities. In 2022, we will make every effort to focus on innovative technology and product development of ice and snow equipment to design more good works." Sun Xinping introduced Say.
Ice and snow tourism not only drives the rise of ice and snow equipment manufacturing companies, but also drives the development of local tourism.
"There are more tourists, our business is getting better, and I can make money at my doorstep."
Reheman Shayiti, a villager from Wulanzaigesen Township in Bohu County, opened a restaurant in the food street opposite the ice skating rink. When the business is at its best, he can earn nearly 3,000 yuan a day.
Downstream of Ice and Snow Line Upstream of Cultural Line
Ice and snow tours not only "swim on the snow", but also "swam with culture".
On the fifteenth day of the first lunar month, the Lantern Festival is celebrated in the north and south of the Tianshan Mountains. Wusu City integrates the intangible cultural heritage "Sawuerdeng Dance" into the traditional community fire. Highlights of the fire show.
"I read Xinjiang's Shehuo performances on Douyin. There are traditional performances and other folk performances. I can feel the excitement through the screen." Zhang Zhixia, an employee of the Fuzhou Power Supply Section of Nanchang Railway Bureau, said excitedly, "Next year I also want to Take your family to see and experience a different folk culture.”
It is understood that social fire performances in Urumqi City, Altay City in Altay Region, Rong Media Center in Yarkse County in Kashgar Region, and Rong Media Center in Barikun County in Hami City have all launched online live broadcasts on different platforms.
Among them, according to incomplete statistics, the number of online viewers of the Wusu Shehuo Exhibition reached 405,000.
In addition, during the opening of the Changji "Ice and Snow World" Lighting Exhibition, the Altay Horse Racing Conference, and the Fuhai County Ulungu Lake Winter Catching Festival, many network experts also broadcast live on their personal platforms.
"Events held in Altay City, such as horse racing conferences, ski festivals, etc., I live interact with netizens on the Douyin account of the 'Altai City Public Security Bureau Traffic Police Brigade'." said Chen Honglei of the Traffic Police Brigade of Altay City Public Security Bureau. The netizens watched the live broadcast and thought of the scene, and I will also guide the netizens in the live broadcast."
Wu Duosi