500 entities are cooperating with the "Economy and Tourism" to lay solid foundations for a more sustainable future
“Dubai Initiative” enjoys great support from public and private sector companies
"Dubai initiates" educates segments of society about the importance of preserving natural resources.
From the source
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"Dubai Initiative", the sustainability initiative launched by His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai and Chairman of the Executive Council, in mid-February, attracted the interest and participation of many public and private sector companies, at the level of the emirate, which highlights the extent of community awareness. The importance of its objectives to promote Dubai as a world-leading sustainable destination.
The "Dubai Initiative", which is implemented by the Department of Economy and Tourism in Dubai, aims to educate various segments of society about the importance of preserving natural resources, as well as inspiring the community to bring about the required change for some wrong practices, which lead to severe damage to the surrounding environment.
The initiative also aims to encourage all components of Dubai society, citizens and residents, as well as visitors, to change their consumption behavior of plastic water bottles, as well as inspire people to effectively and positively reduce the use of single-use plastic bottles.
The initiative witnessed great support from the main partners of the Department of Economy and Tourism in Dubai, from the public and private sectors, and more than 500 entities, including hotels and shopping centers in the emirate, with the aim of strengthening the efforts made to make Dubai a leading destination for sustainability, and the best city in the world for life, work and visit. .
Partner List
The initial list of initiative partners included: Talabat Al Emarat, Accor, Al Futtaim Group, Dubai Municipality, Dubai World Trade Center, Emaar, Emirates Airlines, Emirates NBD, Majid Al Futtaim, and Emirates Airline. Merex Investments, Nakheel Company, PepsiCo and Shamal Company.
These authorities have installed devices to distribute clean drinking water free of charge.
In addition, the participating stakeholders will deploy 50 drinking water devices across Dubai by the end of this year, in line with the objectives of the Dubai Urban 2040 Plan.
The "Dubai Initiative" initiative stimulates the adoption of simple changes to people's daily lifestyle, such as the use of refillable water bottles, in order to create a significant environmental impact, as devices will be installed to distribute clean drinking water free of charge in public places, in parallel with encouraging the installation of filters Water in homes, institutions and schools.
vision
Yousef Lootah, Executive Director of Development and Investment at the Department of Economy and Tourism, said: "(Dubai Initiative) is in line with the future vision of our wise leadership, which is to enhance Dubai's position as a leading sustainable destination, and make it the best city in the world to live, work and visit."
Tatiana Rahal, General Manager of Talabat Al Emarat, added: “We cooperate with our partners within the framework of the social responsibility that unites us, to make and lead positive changes in the communities in which we operate.
From this standpoint, sustainability bears an ever-increasing importance in our vision, with our conviction that change begins with self-initiatives from each individual and company, to set an example for others to follow.
Our efforts in this field range from simple steps to qualitative leaps, as we have started to stop using single-use plastic in our offices since 2020, to save more than 50,000 plastic packages annually.”
Mark Willis, CEO of the Accor Group in India, Middle East, Africa and Turkey, said: “It is a great honor for us to be part of the (Dubai Initiative) initiative, and through this partnership, which is in line with our core principles, and in particular with our commitment to reducing and stopping Using single-use plastic in our hotels We aim to encourage our colleagues, guests and hospitality collaborators to join us, to promote responsible tourism.
We are honored to announce the sponsorship of one of the water dispensers that will be installed in the Dubai World Trade Center area.”
The Director of Al-Futtaim Real Estate Group, Abdullah Hijali, confirmed that “(Al-Futtaim Real Estate), the real estate arm of the Al-Futtaim Group, encourages and educates the general population and visitors in all its real estate facilities, of the necessity of adopting sustainable environmental practices and initiatives, with the aim of protecting Mother Earth in the first place.”
Ibrahim Al-Zoubi, Head of Sustainability at Majid Al Futtaim, added: "The Dubai Initiative represents a new step towards strengthening the UAE's position at the forefront of countries that apply the highest standards of sustainability."
role model
Mohamed Amin, Senior Vice President, Middle East, Russia, Africa and Turkey at Dell Technologies, Mohamed Amin, said: "Dubai is setting a role model in changing the lives of its residents for the better, and building a society at its core based on sustainability and positive impact."
These are important matters and mean a lot to us at Dell Technologies, as the majority of our work is based on leaving a positive and continuous impact on the environment, and we are pleased to join the Dubai government to support its efforts to reduce the use of single-use plastics, through the “Dubai Initiative” initiative. ».
Ahmed bin Sulayem, CEO and CEO of DMCC, stressed the value of the initiative, saying: “Today, plastic pollution has become one of the most pressing environmental issues that require immediate intervention, as single-use plastics cause serious damage to the environment and the safety of the Earth in general. Based on our long-term endeavors towards adopting the best environmental, social and governance standards, DMCC is proud to support the sustainability goals agenda in the UAE, through the “Dubai Initiative” initiative. Sustainability will have a pivotal role in advancing the future of trade, hence the importance of our efforts In integrating Environmental, Social and Governance (ESG) standards into all our business and activities.”
Maher Abdul Karim Julfar, Senior Vice President, Exhibition and Conference Halls Department at the Dubai World Trade Center, praised the initiative, saying: “We are honored in the Dubai World Trade Center to participate and support the (Dubai Initiative) initiative launched by His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, The use of drinking water devices to refill bottles is a positive step, an environmentally friendly solution, and an alternative to water bottled in plastic bottles, as this initiative contributes to supporting Dubai and the UAE’s commitment to creating a more sustainable future.”
innovative solutions
Ahmed Al Matrooshi, Executive Board Member of Emaar Properties, said: “At Emaar, we are proud to be a strategic partner of the Dubai Initiative, which aims to convey a message that carries with it the importance of responsibility and awareness to protect our environment, as well as introducing the culture of using sustainable tools in Our daily lives, as we are committed in (Emaar) to work with Dubai and the UAE, and its various government agencies, to provide innovative and sustainable solutions for the benefit of our societies.”
In the same context, Moaz Bukhash, Executive Director of Marketing at Emirates NBD, said: “The Emirates NBD Group is working to support the (Dubai Initiative) for sustainability, as we have launched several internal programs to reduce the use of plastic water bottles intended for use. For once in all our offices, which reflects our firm commitment to instilling a culture of sustainability, and we hope our efforts will contribute to raising awareness and inspiring our teams, partners and society, about taking the necessary steps to protect the environment.”
best practices
Nadia Fergie, Director General of the Office of the Director General at Expo 2020 Dubai, responsible for the Man and Planet Program, said: "We are pleased to be at Expo 2020 Dubai, part of the Dubai Initiative for Sustainability, as sustainability represents one of the three sub-themes of (Expo 2020 Dubai), and we are committed to supporting innovation and driving positive change at all local, regional and global levels, to reach a more sustainable and healthy planet.”
promoting sustainability
Omar Khouri, CEO of Asset Management at Nakheel, said: “The Dubai Initiative reflects a future vision for protecting the environment and promoting sustainability.
As part of our commitment to this citywide initiative, we have fitted some of our key destinations with clean drinking water stations to encourage the use of refillable bottles.
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