As the number of households living away from their elderly parents increases, Sumitomo Mitsui Banking Corporation, a major bank, will establish a new company that will use digital apps to provide services such as watching parents' behavior and checking asset status. Was officially announced.
With the declining birthrate and aging population, we aim to enter new fields where needs are increasing and to acquire customers.
Sumitomo Mitsui Banking Corporation officially announced next month that it will establish a new subsidiary to provide services such as watching over parents living away.
The new company will use a newly developed smartphone app to check deposits and withdrawals from parents' accounts, confirm whereabouts using location information, online health consultations, and communicate with family members using chat. Provide service.
The bank plans to utilize about 400 stores nationwide to support the introduction and usage of the app for users.
The company plans to start providing services this summer, and the president of the new company will be overtaken by a female employee in her thirties who proposed this business.
With the declining birthrate and aging population and the increasing number of nuclear families, there is an increasing need to watch over parents who live far away. I want to connect to.