Recently, the first batch of infant formula milk powder products that meet the new national standard for milk powder have been announced.
Yiguang's Beiguan milk powder was the first to complete the upgrade, becoming the first batch of infant formula milk powder in China that meets the new national standard for milk powder.
The landing of the new national standard not only represents the arrival of a new stage of high-quality development in the milk powder industry with product quality upgrading as the core, but also means that the era of secondary formula has officially opened, and a new round of knockout competitions between brands has accelerated.
"New National Standard", Yilijin won the crown
On March 18, 2021, the National Health Commission and the State Administration for Market Regulation jointly issued a new national standard for milk powder.
(Network screenshot)
The "New National Standard" fully considers the growth and development characteristics of infants and young children in my country, and has made clearer and stricter regulations on protein, carbohydrates, trace elements and optional ingredients. By requiring products to provide more accurate nutritional elements according to the age of infants and young children, To help more Chinese babies grow up healthily.
At the same time, the new national standard for milk powder clearly stipulates that a 2-year transition period will be reserved for infant formula manufacturers.
As the first batch of Yilijin Lingguan Beiguan milk powder that meets the requirements of the new national standard, it took only one year.
(The picture has been authorized to be used by Chinanews.com)
Fearless of challenges, always stand above the standard
Why can you be the "first batch" of champions?
As the leading brand of milk powder in China, Yilijin Lingguan strictly controls the quality.
In other words, when an enterprise always sets its own standards above industry or national standards, it can quickly adjust in the face of policy changes.
Yili Jin Lingguan has always adhered to the "three lines" standard of the group's quality control, that is, on the basis of the national standard line, it will increase by 50%, set up the enterprise standard line, and increase it by 20% on the basis of the enterprise standard line as the internal control line. Layer checks to ensure reliable high-quality products.
At the same time, behind the upgrading of industry standards, it is often driven by the innovation of enterprises, which reflects the improvement of the comprehensive strength of the entire industry.
In the infant formula industry, it is particularly prominent in the dimensions of breast milk research, technological level, and high-quality resources.
Twenty years of maternal and infant nutrition research, Yilijin has become the industry wind vane
As early as 2003, Yili started the research on maternal and infant nutrition in China, and established the first enterprise-level "breast milk research database" in China.
During the 20 years of scientific research so far, it has accumulated tens of millions of breast milk composition data, obtained 5 core formula invention patents, and 14 Chinese and foreign patent authorization certifications.
These innovations have been successfully applied to the Golden Collar series products, creating a powerful Chinese patented formula.
(The picture has been authorized to be used by Chinanews.com)
At present, Jinlingguan has obtained 5 items including "Infant formula containing α-lactalbumin and β-casein combination and its preparation method", "Nucleotide composition and proportion that are more conducive to the growth and development of babies" National invention patents, of which the α+β protein patent has won the China Excellent Patent Award, and has also been certified and authorized by the European Patent Office.
Intelligent control of the whole link, creating the highest quality in the industry
From the source to the factory, Yilijin Lingguan is famous in the industry for its strict quality control.
In terms of milk source, Yili Jinguan specially selects the 45° north latitude globally recognized golden milk source belt and Yili's own 1% exclusive pasture milk source. The fresh milk reaches the factory within 2 hours, and 100% raw milk is turned into powder at one time, from the source "Fresh" quality locked.
In terms of production, Yili Jinguan not only won the TPM Award Category A, which "represents the most popular, advanced and comprehensive production management method in the world's manufacturing industry", but also won the "China Benchmark Smart Factory" and "National Quality Benchmark". Award" and many other awards.
As Asia's No. 1 and the world's top five milk powder brand of Yili, Yili Jin has the first-mover advantage and leading strength on the new track with quality as the core, and will surely lead China's infant milk powder to enter the market of high-quality development. A new journey.