At present, the comprehensive promotion of rural revitalization has become the focus of social attention.

Talent is the key to rural revitalization, and rural revitalization depends on people with culture and technology.

Gathering talents, the role of short video platforms in this regard is reflected.

By bringing technical talents to the short video platform and turning the platform into a tool for disseminating technology, it can help improve the scientific and cultural quality of farmers, and create platforms and channels for all kinds of agricultural and rural talents to exert their own abilities.

Kuaishou and other short video platforms play an important role in rural revitalization with the help of their own platform, users, technology and other advantages.

It is reported that as early as December 2020, the number of interested users in Sannong on Kuaishou has exceeded 200 million.

Among them, the average daily playback volume of related short videos is 650 million.

　　It is reported that on the Kuaishou platform, a number of short video agricultural skill creators serve rural revitalization.

Chen Houwu (net name: Jiangsu Little Apple), an agricultural manager with nearly 20 years of apple planting experience, began teaching farmers to grow apples on the Kuaishou platform in 2018.

After three years, a large number of farmer friends have greatly improved the output and quality of their apples and doubled their income through his online guidance.

Chen Houwu's apple planting technology has reached 400,000 fans through live broadcast, and each live broadcast audience can reach about 10,000 people. Many farmers listen to his live broadcast lectures every night and take notes carefully.

(Chen Houwu taught fruit farmers to grow apples in Gansu)

　　As a tool for the dissemination of knowledge and skills, the short video live broadcast platform has become a "new farm tool" for farmers.

Efficiently delivering technology to farmers is an important way to help farmers increase their income and become rich.

It can be seen from practice that compared with traditional training methods, short video platforms have many advantages and characteristics.

According to Chen Houwu, among his fans, many of them are in remote areas with low educational level, and there are also many elderly people.

This reminds him of his father, which is also the motivation for him to keep giving lectures every day.

At the same time, being a short video anchor can bring relatively rich income.

According to the Kuaishou Sannong Ecological Report, as of December 2020, the Kuaishou platform Sannong creators had more than 50 million rural e-commerce orders, and Kuaishou Sannong e-commerce users increased by 330% compared with 2019.

　　Today, the short video platform is gradually becoming one of the important channels for farmers to "learn technology", allowing agricultural technology training and promotion on the fast track.

At present, there are many agricultural skill anchors like "Jiangsu Little Apple" active on Kuaishou.

They teach various agricultural knowledge such as fruit and vegetable planting, cattle and sheep breeding through short videos and live broadcasts.

They also launched a number of courses on Kuaishou to serve farmers and friends with knowledge.

Short video platforms such as Kuaishou have become a gathering place for agricultural technical talents. "Learning Agriculture Every Day", "Modern Agriculture Teacher Xu", "I Love Growing Vegetables" and "Shancun Chicken Commander" all have hundreds of thousands or even hundreds of fans. More than 10,000 popular anchors.

In the promotion of my country's future rural revitalization, the short video platform can be used to gather more "masters" in agricultural technology to improve agricultural technology and skills for the "old iron" in rural areas.

　　Li Lixing, a professor at the National Development Institute of Peking University and a young Changjiang scholar, believes that the development of the digital economy represented by short video platforms has enabled us to no longer rely on specific geographic aggregation, thus developing more new formats and improving the the efficiency of society.

　　Data shows that short video users will reach 934 million in December 2021.

The short video platform can disseminate agricultural technologies, agricultural policies, and prices of agricultural products to farmers' friends, and can also support the development of agricultural products e-commerce, agricultural materials e-commerce, and agricultural social services.

At the same time, the creation of short videos has also given rural talents a new opportunity to express themselves and earn income.

While sharing life, creators also pass on knowledge to the audience, which is conducive to the dissemination of new ideas and stimulates the return of talents.

As a new incision, short video platforms such as Kuaishou present the profound historical throbbing of rural China.

　　In the context of new agriculture, the intelligent technological revolution has entered the field.

Recent practice has shown that short videos are not only an entertainment tool, but also play a greater social value.

Through rapid dissemination, the original information barriers are broken, so that production and transactions can run efficiently.

From the production, processing, and sales of agricultural products, we will promote the digitization of fields such as planting, animal husbandry, and fishery, help the standardization and branding of agricultural products, and help achieve high-quality and high-quality agricultural products.

For producers in rural areas, short video platforms, as a new communication tool, allow producers to reduce costs a lot with each other.

The development of rural live broadcast e-commerce also allows more agricultural products to go out through the Internet platform.

It can be said that short video platforms like Kuaishou, by indirectly improving agricultural production efficiency, have become the infrastructure of contemporary agricultural production and life and a part of farmers’ lives.

　　Since 2018, Kuaishou has systematically carried out poverty alleviation projects, launched a 500 million traffic flow plan for happy villages, and established the "Kaishou Poverty Alleviation" office, always insisting on taking poverty alleviation as an important task.

From the direction of education poverty alleviation, e-commerce poverty alleviation, and cultural tourism poverty alleviation, the new model of "short video, live broadcast + poverty alleviation" is explored. Kuaishou also carries out projects such as rural revitalization officials, leaders of happy villages, and Fumiao plan, and works with government departments and grass-roots cadres. , people in remote areas, enterprises, etc., to deeply explore the potential of vast rural areas, and inject new vitality into rural revitalization.

　　When the comprehensive promotion of rural revitalization ushered in a new development direction and situation, the short video platform has also entered a period of rapid development, and the technical level and user base are constantly improving.

Kuaishou said that, as a representative of the short video platform, Kuaishou has a duty to actively seize the opportunity of rural revitalization, and is working hard to draw a new "revitalization blueprint".

On the one hand, in the future, by incubating and supporting agricultural skill creators in more sub-sectors, we will look for skilled talents in agricultural technology, rural life, rural cuisine, flower gardening, and fisherman life nationwide, ranging from agricultural technology, Agricultural materials, agricultural product promotion and other directions empower rural users.

At the same time, on the basis of consolidating and deepening the work of rural revitalization, it will be extended to more public welfare fields, and through the exchange of information technology and culture, it will gather greater power for rural revitalization, and conduct new explorations of rural revitalization from different dimensions.