Recently, in the "Spring Thunder Action 2022", Chengdu Chongzhou Market Supervision Bureau investigated and punished a furniture manufacturer suspected of unfair competition due to fictitious corporate honors.

　　When law enforcement officers conducted an on-site inspection of a furniture company in the southern section of Hongye Avenue in Chongzhou, they found that the company's employees were loading and unloading printed materials with "CCTV 7 CCTV Ranking Brand XX Home Furnishing" and "CCTV 7 CCTV Ranking Brand XX Home Furnishing Meijia". Several sets of sofas with the words "Qi" and soft beds with the words "XKER".

　　In the warehouse, law enforcement officers found hundreds of sofas with the same words and more than 600 packaging bags.

　　Is this really a CCTV-listed brand?

When law enforcement officers asked him to provide relevant evidence, the parties were unable to produce it.

"This kind of fictitious corporate honor damages the legitimate rights and interests of other operators or consumers." Law enforcement officers warned him and immediately opened a case for investigation.

　　After filing a case and investigation, the parties did not get the authorization of CCTV to mark the product with the "CCTV 7" channel logo and the words "CCTV listed brand", using the influence of CCTV to promote the product, misleading consumers, and violating the law. Article 8, paragraph 1, of the Anti-Unfair Competition Law.

　　Due to the small number of audiences and the small area of ​​the audience for product promotion, the misleading of consumers is slight, and based on various factors, the Chongzhou Market Supervision Bureau imposed an administrative penalty of 60,000 yuan on the party concerned.

　　According to reports, the home furnishing industry is a key industry in Chongzhou, Chengdu. In order to maintain the operating order and environment of the home furnishing market, the Chongzhou Municipal Market Supervision Bureau launched a special rectification of the "Home Furnishing Industry Quality Improvement Action" in the "Spring Thunder Action 2022", and severely cracked down on fictitious enterprises in the home furnishing industry. Honours, fake rankings, fictitious environmental terms, and unfair competition such as "adjacent to famous brands".

Since the launch of "Chunlei Action 2022", the bureau has received a total of 416 furniture-related complaints, investigated and handled 5 furniture-related cases, and fined and confiscated 211,100 yuan.

(Reporter Wu Bingqing)