(Observation of the Two Sessions) How to improve the quality and upgrade of the "Thousand Villages" of Internet celebrity villages?
China News Agency, Beijing, March 2nd: How to improve the quality and upgrade of the "Thousand Villages" of the Internet celebrity village?
China News Agency reporter Wan Shuyan Ma Jiajia
Tacun at the foot of the Tianshan Mountains in Xinjiang, with picturesque snow-capped mountains and grasslands, scattered with spherical starry tents, is like a "paradise", and it is a must-see "Internet celebrity" check-in point for many tourists to travel by car.
In recent years, the development of rural tourism has been accelerating, and many "Internet celebrity villages" have emerged across the country. The pleasant pastoral slow life is attracting more and more people into the countryside.
The recently released 2022 Central No. 1 document proposes to implement the rural leisure tourism improvement plan.
Support the development of rural homestays and farmhouses (points) that are directly operated or participated in by farmers.
This not only shows that rural tourism has become an important starting point for rural revitalization, but also leads to thinking about how to improve the quality of rural tourism.
Recently, the through train column of the two sessions of China News Agency walked into the beautiful villages in Xinjiang and Shaanxi, and followed the representatives of the National People's Congress and authoritative experts to find answers.
Rural tourism becomes a new economic growth point
This Spring Festival, it has become a new fashion to pack a small courtyard for the New Year.
Under the normalization of the prevention and control of the new crown epidemic, more and more people are willing to go to the countryside for vacation.
Dai Bin, President of the China Tourism Academy and Director of the Data Center of the Chinese Ministry of Culture and Tourism, used a set of data to show the boom in rural tourism: In 2019, China's rural leisure tourism received more than 3 billion tourists, accounting for half of China's tourism market.
With the building of a well-off society in an all-round way, the majority of rural residents have also become the main force of rural tourism consumption.
During the Spring Festival, there were 251 million domestic trips, of which 38% were rural residents.
The forms of rural tourism are also increasingly diverse.
"Rural tourism is not just about eating farm meals, living in farmyards, and picking. Nowadays, rural pastoral complexes and country houses have all developed, and there are 'foreign homes' in some places." Dai Bin said that tourists have demand and supply has Innovation, policies are very powerful, and rural tourism has ushered in the best period.
Feng Leping, deputy to the National People's Congress and president of the Beijing Federation of Farmers' Professional Cooperatives, is well-known as the "Queen of Watermelons" in Panggezhuang, Beijing. She resigned and started her own business for decades. Sightseeing and picking, constantly expanding the scope of the industry, attracting a large number of "melon-eating people" with creativity.
Today, Feng Leping's greenhouse watermelon has changed from flat cultivation to three-dimensional cultivation, from large-fruited watermelon to small-fruited watermelon, from manual selection to intelligent selection, and has also developed creative watermelon products, derivative products, printed melons, potted watermelons, etc. Featured products, it can receive nearly one million tourists every year.
In Feng Leping's view, rural tourism is an integrated industry that needs to be more diversified.
"One Thousand Villages"? The surname should be "Min"
However, behind the popularity of rural tourism, there is also the problem of homogenization of "one thousand villages".
How to upgrade the quality?
Dai Bin believes that in order to achieve "thousand villages and thousands of faces", we should start from culture, technology, talents and other aspects, not only to inherit and carry forward traditional agricultural cultural heritage, but also to promote "embedded development". commercialize.
In addition, modern fashion and cultural elements must be implanted and driven by technology.
Tacun, located at the foot of the Tianshan Mountains in Xinjiang, has transformed from a backward and impoverished village into an Internet celebrity tourist spot by virtue of its characteristic tourism.
Chen Ruibo, general manager of Tomur Tacun Scenic Spot in Tianshan, Wensu County, Aksu Prefecture, Xinjiang introduced that Tacun has built ski resorts, rainbow slides, cloud planks, catering pedestrian streets, star tents, panoramic glass houses and other leisure experience projects. There are more than 100 Internet celebrity attractions, and the number of bed and breakfast beds has reached 260.
"After the development of tourism, the housing, transportation, and communication conditions of the villagers have improved, the farmers' minds have become more open, the village's appearance has become more beautiful, and the income has increased." Ta Village "Visit Huiju" team leader, No. A secretary Umaer Turdi said.
Chencang District, Baoji City, Shaanxi Province is also actively exploring new ways of integrating agriculture and tourism.
According to Qi Xinyue, a reporter from the Rong Media Center in Chencang District, Chencang District vigorously promotes the efficient integration of primary, secondary and tertiary production, and promotes the "product +" upgrade, so that apples, peppers, walnuts, fungus, honey and other agricultural products can form a brand effect.
At the same time, a modern agricultural demonstration park is also built, and a number of demonstration villages for the integration of agriculture and tourism are built. You can pick leisurely, go fishing, taste special farm meals, and experience traditional culture. Food, accommodation, travel, shopping, and shopping are full of strong regional customs.
"Rural tourism is far from enough as a leisure and sightseeing destination. In the future, it is necessary to build a rural leisure and vacation complex to make the countryside a high-quality and beautiful living space." Dai Bin said.
Turn leaving home to return home: Rural tourism talents are the key
Talent is the key to developing rural tourism.
How to change leaving home to return home, and make rural tourism a stage for innovation and entrepreneurship?
Dai Bin believes that it is necessary to give full play to the enthusiasm of local villagers and entrepreneurs.
It is also necessary to improve the quality of life of young people and provide high-quality employment. It is recommended to promote the system of artist-in-residence and professional volunteer system.
"It is necessary to create a new space that can be retained and sit down." Feng Leping said that to let young people stay, social forces and participants must increase their investment.
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