China News Service, Beijing, March 2 (Xu Jing and Du Yan) "2022 Beijing Consumption Season" brings together nearly a thousand corporate consumption promotion activities and tens of thousands of store merchants to participate, involving supermarkets, catering, e-commerce, cultural tourism, automobiles , leisure, medicine and other fields.
During the event, key e-commerce platforms will provide Beijing residents with consumption subsidies of over 100 million yuan (RMB, the same below).
On the evening of March 1, the "2022 (Spring) National Consumption Promotion Month Beijing Consumption Season" was launched on Beijing Universal City Avenue.
The "2022 (Spring) National Consumption Promotion Month" event is organized by the Ministry of Commerce. It will coordinate epidemic prevention and control and consumption promotion, organize key events such as the Carnival of Time-honored Brands, Chinese Cuisine Fair, and China International Consumer Goods Fair, and organize local consumption characteristics in accordance with local consumption characteristics. With the characteristics of festivals, according to local conditions, carry out online and offline linkage, urban and rural synergy, and diversified consumption promotion activities, innovate activity scenarios and activity methods, further stimulate market vitality, release consumption potential, promote the continuous recovery and upgrading of consumption, and build a new development pattern for services.
The "2022 Beijing Consumer Season" will last until the end of the year.
With the theme of "Enjoy Life in Beijing", the event will strengthen the integration and interaction of business, tourism, culture and sports, and jointly resonate online and offline, and start the first show in Beijing, Fashion Beijing, Chaobu Beijing, Wisdom Beijing, Wenxiang Beijing, Colorful Beijing, and Exploring Beijing. , 8 major activity sections in Quality Beijing, creating 24 city-wide iconic events such as the First Launch Festival, National Chao Beijing Product Festival, Car Purchase Festival, Night Capital, and Information Consumption Festival, and continue to drive various districts, business associations and enterprises to hold more than a thousand items to promote consumption The event will create a consumption atmosphere of “One Day in the City” during the Beijing consumption season, promote the upgrading of consumption, and better meet the new demands of the people for diversified, high-quality and personalized consumption.
Up to now, the "2022 Beijing Consumer Season" has brought together nearly a thousand corporate consumption promotion activities and tens of thousands of store merchants to participate, involving supermarkets, catering, e-commerce, cultural tourism, automobiles, leisure, medicine and other fields.
During the event, key platforms such as Suning.com, Duodian, and Gome will distribute consumption subsidies of over 100 million yuan to Beijing residents through consumer coupons and shopping allowances.
Beijing consumption season is an important brand activity for Beijing to cultivate and build an international consumption center city.
It is understood that the "2021 Beijing Consumption Season" has carried out a total of 22 municipal themed activities, and more than 3,000 online and offline business, travel, cultural and sports activities in the city.
As of the end of December 2021, the sales of key monitoring companies increased by 10.8% compared with the same period in 2019, and the passenger flow of key business districts increased by 15.1% year-on-year.
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