China-Singapore Finance, March 1st. On February 28th, the "Taste of China, Cantonese Taste and Cantonese Fragrance" pre-made dishes promotion month campaign was launched in Beijing and Guangdong.
The event was co-organized by the Agricultural Trade Promotion Center of the Ministry of Agriculture and Rural Affairs (hereinafter referred to as the "Trade Promotion Center") and the Guangdong Provincial Department of Agriculture and Rural Affairs. The deep processing of agricultural products to build an all-round promotion platform to promote the high-quality development of the prepared vegetable industry.
Ma Hongtao, director of the Agricultural Trade Promotion Center of the Ministry of Agriculture and Rural Affairs, Song Juguo, deputy director, Gu Xingwei, director of the Guangdong Provincial Department of Agriculture and Rural Affairs, Chen Dong, deputy director, and Luo Huilan, a second-level inspector, participated in the relevant activities.
event site.
Photo courtesy of the organizer.
A series of activities focus on the high-quality development of the prepared vegetable industry
Song Juguo introduced the CCPIT's "14th Five-Year Plan for Agricultural Trade Promotion" and the important activities of agricultural trade promotion in 2022.
In 2022, the CCPIT will focus on the "Ten Agricultural Trade Promotion Activities" such as "Three Exhibitions and One Festival", RCEP, agricultural service trade, and international trade bases to promote the high-quality development of agricultural trade.
Luo Huilan released ten measures for the Guangdong Provincial Department of Agriculture and Rural Affairs to support the development of the prefabricated vegetable industry, including building a theoretical research platform, strictly controlling quality and safety, exploring and creating a prefabricated vegetable industrial park, cultivating a group of leading enterprises, cultivating industry leaders, and supporting the prefabricated vegetable industry. Cluster development, strengthening financial and insurance services, launching Guangdong prefabricated food brands, selecting Guangdong prefabricating food sellers, building prefabricated food online special areas, etc.
Representatives from the Food and Soil Chamber of Commerce, Yimu Tian, Hengsheng Publishing, Winning Bid Group, Zhanjiang Guolian Aquatic Products, and Guangdong Pinzhen Technology jointly issued an initiative on the establishment of the China Prefabricated Vegetable Industry Alliance.
Representatives of Guangdong pre-prepared dishes such as Zhanjiang Guolian Aquatic Products and Pinzhen Technology introduced special pre-prepared dishes such as flavored grilled fish, tacos, crayfish pasta, the world's one pot (monthly) Shunde cabbage, and pickled fish.
The guests at the meeting jointly launched the "Seventh China International Food and Ingredients Expo and the First China Prefabricated Vegetables Exhibition", opening the "First Year of Chinese Prefabricated Vegetables".
Photo courtesy of the organizer.
Multi-party wisdom opens a new chapter in the intensive processing of agricultural products
Industry experts, practitioners, and consumer representatives conducted interviews and exchanges on topics of public concern, such as the development of the prefabricated vegetable industry, consumer markets, investment prospects, and nutritional taste, providing new ideas and references for the sustainable and high-quality development of the prefabricated vegetable industry.
Regarding the development of the prepared vegetable industry, Wang Shouwei, director of the China Meat Food Comprehensive Research Center, believes that the Chinese prepared vegetable industry started from the "Eleventh Five-Year Plan" period and entered a new stage after 15 years of development. In the future, we should focus on food safety, consumption customs and Cold chain logistics and other issues.
Regarding the pre-prepared vegetable consumption market, Xin Yuan, founder of Heng Seng Publishing Co., Ltd., said that the pre-prepared vegetable industry is developing and expanding in response to market demand, and the characteristics of diversification and subdivision are becoming more and more obvious. New standards and new systems need to be established. Industrial Development.
Tian Xiyan, general manager of local life and public affairs cooperation and development of Alibaba Group, believes that the main consumer groups of pre-made dishes are the post-80s and 90s. They pay attention to quality and safety, product richness and supply diversity. Support and guarantee” to help companies expand the consumer market.
interview site.
Photo courtesy of the organizer.
Pre-made dishes lead "food" to the future
Pre-made dishes are based on large-scale, industrialized and standardized production methods, which have changed the traditional cooking process of families and various restaurants, and improved the supply efficiency of agricultural products from the field to the table.
The prepared vegetable industry has been developing for nearly a century abroad.
In my country, with the acceleration of the pace of life, the increase of residents' income, the improvement of food processing and cold chain distribution capabilities, and the successive introduction of favorable industrial policies, a series of factors have pushed the prefabricated vegetable industry to usher in a new economic outlet.
As the door opens wider to the outside world, prefabricated vegetables will become an important starting point for promoting the development of deep processing of agricultural products and realizing the appreciation of agricultural value.
As one of the new expressions of Chinese food, pre-made dishes are expected to bring Chinese traditional food culture to the world.
With the official launch of the "Taste of China, Cantonese Taste and Cantonese Fragrance" campaign, during the promotion month, a combination of online and offline integration will be adopted to carry out "Blind Boxes, Cantonese Cuisine", "Eating Cantonese Cuisine, Tasting Cantonese Cuisine" ”, guest interviews, people from all walks of life talking about prefabricated dishes and other series of activities, and combined with important time points such as the Two Sessions, International Working Women’s Day, International Consumer Rights Day, and the Spring Equinox to carry out prefabricated food publicity and popular science promotion, to gather strength for the development of the prefabricated food industry , to broaden the channels for promoting the high-quality development of agricultural trade, and open up new channels for the realization of industrial integration and rural revitalization.
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