Our reporter Xie Ruolin
The "Regulations on the Administration of Algorithm Recommendations for Internet Information Services" (hereinafter referred to as the "Regulations") jointly issued by the National Cyberspace Administration of China and other four departments will come into force today.
The "Regulations" clarify that the application of algorithmic recommendation technology refers to the use of algorithmic technologies such as generation and synthesis, personalized push, sorting and selection, retrieval and filtering, and scheduling decision-making to provide information to users.
Zheng Lei, chief economist of Baoxin Finance, told the "Securities Daily" reporter that the "Regulations" meticulously regulate and solve problems that have been strongly reflected in recent years in terms of information service specifications, user rights protection, supervision and management, and legal responsibilities. It is one of a series of systems for the standardized management of my country's big data artificial intelligence service industry.
It is foreseeable that after the promulgation of the "Regulations", users' "data streaking" and "big data killing" will become a thing of the past.
70% of users worry about algorithm traps
"I always feel that I'm 'streaking' on the Internet." Mr. Shi, an in-depth Internet user, told the Securities Daily reporter that after talking about a product in social software, the e-commerce platform will immediately conduct related recommended phenomena.
In the past few years, with the rapid development of the mobile Internet, Internet companies use algorithms to label users, so as to analyze their preferences, habits and other precise private information, and then provide more detailed push.
Whether it is short video interest recommendation or e-commerce "thousands of people", they are all derived from algorithmic recommendation technology.
The algorithm trap also arises, "If you like cooking, the video platform will continue to push food videos; if you like dancing, the video platform will push dancing videos. If things go on like this, the channels for users to obtain new information will be cut off, and there will be silence in the In my own world." An Internet industry analyst told the "Securities Daily" reporter,
In addition, through algorithm judgment, the phenomenon of "big data killing" is not uncommon.
For example, different users have different prices for the same taxi software and the same journey.
"Searching for the same product on the same e-commerce platform will result in different search results for different users. Users with higher consumption levels will find products that are more expensive, while those with slightly lower consumption levels will find products that are cheaper. "The above-mentioned analyst told reporters that this is also the result of the accurate judgment of the algorithm.
According to the "China Great Security Perception Report (2021)", the public is most worried about the protection of personal information, and 70% of the public feel that algorithms can obtain their preferences and interests, and then perform accurate "calculations"; 50% of the public are worried about downloading App is not secure.
The relevant person in charge of the Cyberspace Administration of China said in response to a reporter's question that the application of algorithms is increasingly popular and deepening. While injecting new momentum into economic and social development, the unreasonable application of algorithms such as algorithm discrimination, "big data killing", and inducing addiction has led to It also profoundly affects the normal communication order, market order and social order, and brings challenges to the maintenance of ideological security, social fairness and justice, and the legitimate rights and interests of netizens. The ability to prevent and resolve the security risks of algorithm recommendation, and promote the healthy and orderly development of algorithm-related industries.
E-commerce, social and other tracks will be affected
The relevant person in charge of the Cyberspace Administration of China stated that the "Regulations" clarified the requirements for the protection of user rights and interests of algorithm recommendation service providers.
The first is the right to know the algorithm, which requires users to be informed of its algorithm recommendation service, and publicize the basic principle, purpose, and main operating mechanism of the service; Or the option to conveniently close the algorithm recommendation service; the third is to make specific specifications for algorithm recommendation service providers who provide services to minors, the elderly, workers, consumers and other subjects.
Wu Qi, executive dean of Wuxi Institute of Digital Economy, told a reporter from Securities Daily that the promulgation of the "Regulations" is conducive to promoting the fairness, fairness, standardization and transparency of algorithm recommendation services, promoting the upward and healthy development of algorithm recommendation services, and protecting national security and national security. Social and public interests and the legitimate rights and interests of users.
"After the promulgation of the "Regulations", it will have a greater impact on online sales, life services, social entertainment, information, financial services, computing applications and other fields." Wu Qi further said.
It is worth mentioning that the "Regulations" propose that when a user chooses to close the algorithm recommendation service, the service provider should immediately stop providing the relevant service.
At the same time, service providers should provide users with the function of selecting or deleting user tags for their personal characteristics for algorithmic recommendation services.
(Securities Daily)