[Explanation] In recent years, with the continuous extension of new business formats such as e-commerce and live streaming to rural areas, mobile phones have become "new farm tools", and more and more live broadcast rooms are active in the fields.
The 2022 National Two Sessions will be held soon, and "e-commerce live broadcast" has always been a hot spot for the delegates.
Recently, several representatives of the National People's Congress and experts visited China News Agency and China News Service "through trains of the two sessions" to talk about how e-commerce live broadcasts can better help rural revitalization.
[Explanation] According to Wei Houkai, deputy to the National People's Congress and director of the Rural Development Institute of the Chinese Academy of Social Sciences, e-commerce live broadcasts can bring new growth momentum to rural revitalization.
[Concurrent] Wei Houkai, director of the Rural Development Institute of the Chinese Academy of Social Sciences, deputy to the National People's Congress
First of all, it can promote the sales of our agricultural products, open up the links between producers and consumers, reduce the cost of production transactions, and reduce the links of such circulation; the second point is that because of the cost reduction, it It can also increase the income of our farmers; the third point is that it is connected with the market, which is beneficial to our rural areas to optimize and adjust the industrial structure; the fourth point is that it can also provide a kind of employment, which is conducive to innovation and can promote farmers' development. Innovation and entrepreneurship, and promote the integration of the industrial chain and the innovation chain.
[Explanation] Experts believe that the development of e-commerce live broadcasts in rural areas has great prospects.
At the same time, there are also shortcomings such as infrastructure and talent.
The way to "break the circle" is to build a brand based on resource advantages.
[Concurrent] Zhang Zhaoxin, a researcher at the Rural Economy Research Center of the Ministry of Agriculture and Rural Affairs
Our current e-commerce development is very good, but in fact, the real agricultural products e-commerce, we call agricultural products up, does not account for a high proportion.
It is because we are facing the shortcomings of infrastructure and lack of talents.
How to make myself achieve sustainable development I think is a very big problem.
Whether we do live broadcasts or short videos, we must study them from the perspective of the audience.
Now the entire agricultural producers actually have to change their thinking.
I think it's not enough to rely on resource advantages. You must think about what your consumer group is and what their preferences for products are. Only in this way can the brand be established and high-quality development can be achieved.
[Explanation] According to data, the scale of China's live broadcast e-commerce market will exceed 1.2 trillion yuan in 2020, and the market size is expected to reach nearly 5 trillion yuan in 2023.
Representatives and experts believe that in 2022, e-commerce live broadcast will enter a year of development and perfection, and it is expected that e-commerce live broadcast can create greater value in the fertile soil of rural areas.
[Concurrent] Zhang Zhaoxin, a researcher at the Rural Economy Research Center of the Ministry of Agriculture and Rural Affairs
In 2022, I think we should enter a year of high-quality development of live e-commerce.
It actually breaks through the scope of the past. Through this platform, you can find users that you could not find in the past through push notifications on a larger scale, and stimulate the desire to buy by stimulating consumer interest.
I think we can make these products find better markets and increase their value.
To gradually cultivate our domestic brand.
For our entire China (brand) including domestic products of agricultural products, I think it is a very good opportunity.
[Concurrent] Wei Houkai, director of the Rural Development Institute of the Chinese Academy of Social Sciences, deputy to the National People's Congress
With the development of new technology and network technology, I think more and more new ways and new channels will emerge.
Now this kind of live broadcast should be able to organically combine with the smart agriculture and smart rural construction we are promoting.
For example, the issue of technical standards, the issue of product quality verification, and the protection of consumer rights and interests.
On the one hand, we need to provide support in terms of policy, and at the same time, we must strengthen guidance and standardize and strengthen supervision.
The live broadcast of our e-commerce can gradually move towards the track of standardized and healthy development, so as to help rural revitalization more effectively.
Reporter Cheng Yu reports from Beijing
Responsible editor: [Zhang Xi]