Inspiration from the popularity of special fruits (new knowledge)
[Phenomena] For a period of time, imported kiwifruits with high prices have been favored by consumers, and they were sold out of stock in some areas during the Spring Festival.
The report shows that in 2021, my country's fruit imports will reach US$13.47 billion, a year-on-year increase of 30.9% and a new high.
The popularity of special fruits in the domestic market is a vivid portrayal of consumption upgrading and purchasing power, showing that the current consumer demand of Chinese residents has changed from "have it" to "is it good or not".
【Comments】
The change in the "fruit basket" is a window to observe consumption trends.
In recent years, more and more special fruits have entered the Chinese market, and some varieties have skyrocketed in sales in just a few years, becoming regulars on people's dining tables.
From cherries, avocados, to sunshine rose grapes, etc., the sales of specialty fruits in my country have been on the rise, reflecting the obvious momentum of consumption upgrading.
Fruit is a fast-moving consumer product with the characteristics of short consumption cycle, high consumption frequency, and many substitute products. Only high quality can sell well and sell at a high price.
Taking kiwifruit as an example, the best-selling imported kiwifruit not only tastes better, but also has a uniform quality.
Behind this balance is the precise control of the entire industrial chain by producers.
There is a saying in the fresh food industry: without standardization, there is no scale, and without scale, there is no room for growth.
This reminds us that to enhance the market competitiveness of domestic similar products, we need to make great efforts in standardization, scale, and industrialized operations to further improve product quality.
The data shows that my country's kiwifruit planting area and output ranks first in the world.
On this basis, to create high-quality and stable quality fruits is a systematic project involving variety selection, standard setting, field management, packaging, storage and transportation, and food safety management.
From planting, picking, sorting, packaging to sales, each link needs to have corresponding standards to improve efficiency and stabilize quality.
In recent years, from Gannan navel oranges and Luochuan apples, to Yaoshan pears and Pinggu big peaches, all parts of my country have been carefully cultivated, and a number of landmark agricultural products have been created through large-scale and standardized operations, which have gradually gained more market recognition.
Practice has proved that only by opening up all links of production, education and research, integrating the upstream and downstream of the industrial chain, and firmly controlling quality and quality control, can the fruit industry be promoted to a higher level.
Branded marketing opens up a broad market for good products.
For a period of time, some fruit brands have either catered to trendy life concepts, or developed new consumption forms to continuously expand their brand influence.
At the same time, with the help of live broadcasts, etc., the channels for customer acquisition have been widely expanded, which not only improves brand awareness, reputation, and recognition, but also enhances consumption stickiness.
Being good at using marketing methods, developing differentiated marketing, clarifying market positioning, and telling brand stories well are also the inspirations brought by the popularity of special fruits.
my country's strong consumption capacity provides a broad space for development of the fruit industry.
In line with the general trend of consumption upgrading, aiming at improving varieties, improving quality, and building brands, we will launch more famous domestic fruit brands, and promote higher-quality development of the fruit industry. It will also provide a strong boost to rural revitalization.
heyang