Pepsi innovates.
The American beverage brand announced on Wednesday that it will launch a nitrogen-infused cola, CNN reports.
Enough to bring more creaminess and sweetness than traditional carbonated sodas, according to Pepsi.
The launch of this new drink, described as "the most ambitious feat ever seen" is scheduled for March 28 in the United States.
The drink called Nitro Pepsi will be marketed in regular and vanilla flavor.
Introducing #NitroPepsi, the first-ever nitrogen-infused cola.
Pre-order now and be the first to try it: https://t.co/hbRVam2lDK pic.twitter.com/15nrAPSrQu
— Pepsi (@pepsi) February 23, 2022
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Nitrogen is already used for beers and coffees.
This is what Starbucks does with its “cold brews”.
In this case, the nitrogen gas creates a silky, frothy texture.
But it is easier to prepare a nitrogen-based coffee than to offer a canned soda on the same principle.
Pepsi had to find a way to keep the gas inside.
It is an element placed at the bottom that allows the gas to be released and creates a smooth and frothy texture.
Without ice or straw
But the process chosen by Pepsi to release this foam supposes to drink Nitro Pepsi by respecting certain rules.
It is therefore recommended not to put ice in the drink and not to use a straw.
Those who do not respect these recommendations will be deprived of foam.
By developing Nitro Pepsi, the American company seeks to attract consumers who do not like soft drinks and are deprived of the flavors of Pepsi.
"Even though soda has been a popular beverage for the last century, for some people the gas in it is a barrier and they can't enjoy an ice-cold cola," said Todd Kaplan, vice president of marketing for the company. Mark.
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