China News Service, February 24. According to a report by China News, on February 20, the Beijing Winter Olympics came to a successful conclusion.
The "feast" of the Winter Olympics for more than half a month not only allowed the Chinese people to appreciate the wonderful performances of ice and snow athletes from all over the world at their doorstep, but also allowed a series of "smartly made in China" Winter Olympics "same style" products to be successfully released on the Olympic stage. lock up".
From the intelligent electric bed that "can massage" to the service robot that "can make tea", from the sports equipment full of technology to the beloved Bing Dun Dun... These "Internet celebrity" products on the hot search, many All come from Chinese private enterprises.
One after another, the "same style" of the Winter Olympics, which leads the trend of the times, has witnessed the "wisdom" and "speed" of Chinese private enterprises.
The picture shows Gu Ailing wearing Anta custom sportswear during the competition.
China News Agency
Smart bed "out of the circle" service "digital sleep"
At the beginning of the Beijing Winter Olympics, the video posted by American athlete Summer Bridger on social media Tiktok made the smart bed in the Winter Olympic Village "fire".
In the video, she can easily lift or lower the head and foot of the bed by simply pressing the remote control, and experience comfortable sleep in "zero gravity" mode.
This massage bed was crazy in the Winter Olympic Village, and some foreign athletes even "moved" the same model home.
Netizens exclaimed: "There is no pressure that a smart bed can't solve!"
Qisheng Technology, a private enterprise in Jiaxing, Zhejiang Province, supplied more than 6,000 smart beds for the Winter Olympics.
For Tang Guohai, chairman of Qisheng Technology, the "Winter Olympics" of smart home technology is both "unexpected joy" and "reasonable".
"We are very happy to have won the love of the athletes." Tang Guohai said, "This product has considerable technological content and is in line with the theme of the Winter Olympics of Science and Technology and the Green Winter Olympics. It can provide the best spine for the human body in different usage scenarios. Support, can disperse body pressure. Its sleep aid and sleep aid functions allow athletes to feel comfortable physically and mentally after intense training and competitions.”
Tang Guohai recalled that in 2019, the company contacted the Beijing Winter Olympics Organizing Committee after multiple contacts, and entered the supplier inspection process.
2020 coincides with the beginning of the new crown pneumonia epidemic, and the company has repeatedly communicated with the Winter Olympics Organizing Committee through online channels.
After that, after a multi-dimensional and rigorous on-the-spot inspection and testing, they were finally selected.
It is the first time in history that the smart bed "enters" the Winter Olympics, creating a precedent for large-scale sports events at home and abroad.
Tang Guohai said, "The road to entering the Winter Olympics is going very smoothly. This is not only the innovation and courage of the Beijing Winter Olympics Organizing Committee, but also the affirmation and recognition of 'China's intelligent manufacturing'."
The success of the Winter Olympics has undoubtedly injected a stimulant into the development of the company.
How popular is this smart bed these days?
According to recent data, Sophire and Shuford, which are owned by Qisheng Technology, are selling well both online and offline, with sales increasing by 440% year-on-year. The “spillover benefits” of the Winter Olympics are prominent.
The reporter visited the Shuford store in Beijing SKP. The clerk revealed that since December last year, there have been an endless stream of customers who come here to experience the smart bed.
Tang Guohai said that in response to the soaring consumer demand after the product became popular, Qisheng Technology has recently been intensively "mobilizing troops", and through cooperation in the field of smart homes, hopes to let more ordinary people understand smart beds and enjoy smart bed.
The company will focus on the theme of "sleep digital service" to develop products with more technological content to serve the health of the Chinese people.
"In the past ten years, Qisheng Technology has achieved a breakthrough from 0 to 1, and the domestic smart bed industry has also experienced the process of starting from nothing; and what supports us along the way is the word 'persistence'." Tang Guohai said.
It is understood that the annual research and development expenses of Qisheng Technology account for 4.5% to 5% of the company's revenue, and the annual research and development investment in recent years has exceeded 100 million yuan.
The "same style" sportswear for the Winter Olympics in Anta's first ice and snow experience store.
"China News"
The Chinese team's down jackets are popular in Gu Ailing's "Golden Dragon shirt" with advanced fabrics
The Winter Olympics aroused people's enthusiasm for ice and snow sports. Not only did sports equipment such as snowboards and ski protective gear sell well, but the "same style" sportswear with Chinese characteristics on the field also attracted great attention from consumers.
Alibaba's recently released "Spring Festival Consumption Trend Report for the Year of the Tiger" shows that Chinese netizens have started the mode of watching the live broadcast of the Winter Olympics and buying "the same style". The sales of down jackets and sweaters in Anta Tmall's official flagship store increased significantly from last week, among which the Winter Olympics flag jacket and Gu Ailing's same sweater were particularly popular.
When you come to the Anta First Body Ice and Snow Experience Store, the first thing that catches your eye is the Winter Olympics flag jacket and down jacket.
The clerk said, "Many people ask 'is there any Winter Olympics' as soon as they enter the store. Now the 'Anta Beijing 2022 Winter Olympics Special Limited Collection Gift Box' has been sold out, which includes a champion dragon suit and a pair of champions to receive the award Shoes, only limited to 2022 sets. Winter Olympic models with flag logos also sell very well.”
Why do you like the "same style" of the Winter Olympics?
"The quality is good, the fabric is good, and it has a commemorative meaning." A consumer who was trying on the Winter Olympics jacket admitted frankly.
The sportswear he tried on is the same fabric as Gu Ailing's "Golden Dragon Shirt" - the GORE-TEX fabric known as "the fabric of the century", which has waterproof, breathable and windproof functions, breaking through the general waterproof ski suit The disadvantage of airtightness, suitable for outdoor sports.
Sports equipment, function first.
Located in the middle of the industry chain, Jialinjie, a private enterprise specializing in the field of outdoor sports functional fabrics, signed a supply agreement with Anta Company to become a supplier of uniform fabrics for the Winter Olympics, as well as the International Olympic Organizing Committee, the Chinese delegation and the national team. Long sleeve sweater in warm knitted fabric.
"After testing, the fleece fabric we provided for the Winter Olympics has a 30%-50% higher warmth retention rate than similar products, and it also has the characteristics of anti-pilling, anti-static, light and breathable, and high elasticity, making the wearer feel more comfortable. The company will continue to focus on the related sports industry and derivative industries." Jia Linjie introduced.
Small and medium-sized enterprises participate in the Olympic "ecological circle" to share the "big IP" dividend
How did the Beijing Winter Olympics boost the national economy?
Wang Xiaoyi, a professor at the School of Management of Zhejiang University, believes that the so-called "Olympic economy" in the past is more due to the public's attention to the Olympic Games, which drives the tourism boom in the host cities of the Olympic Games, and usually does not extend to other economic fields.
Under the new crown epidemic, the economic boosting effect of hosting the Olympic Games on the host country has been greatly affected.
For example, in the 2021 Tokyo Olympics, there is almost no source of economic income, which poses a difficult problem for the sustainable development of the Olympics.
However, this Beijing Winter Olympics has taken a unique approach, and has taken a new path of seeking development through the development and promotion of peripheral products, making a series of products such as "same style" smart beds become "Internet celebrities", and even a group of "Internet celebrities". The private enterprises behind the products are taking advantage of the situation.
In Wang Xiaoyi's view, there are many reasons behind the Beijing Winter Olympics' ability to trigger a consumption boom.
First of all, under the vigorous advocacy of relevant state departments, people's consumption behavior is more rational and mature. In previous years, the spending power that was basically overdrawn during the "Double Eleven" period has been extended to the Spring Festival this year. In addition, many people affected by the epidemic "situated on the spot" Chinese New Year", the accumulated consumer demand was released just during the Winter Olympics.
Second, the threshold for companies to participate in the Winter Olympics has become lower.
The Beijing Winter Olympics will allow more small and medium-sized enterprises to participate in the "ecosystem" of the Olympic Games and share the dividends of the "big IP" of the Olympic Games.
Third, new communication and e-commerce channels have further narrowed the distance between enterprises and consumers, and even consumers and the Olympic Games.
The "out of the circle" of a number of Winter Olympics products reflects the increasingly optimized business environment in China and the rational maturity of consumer groups.
"Nowadays, Chinese consumers no longer blindly believe in foreign brands and concepts, and are increasingly supporting and encouraging products that are innovative and meet the deep needs of users. These have ultimately contributed to the revival of the 'national tide' of consumption." Wang Xiaoyi said .
How should small and medium-sized enterprises take advantage of the business opportunities brought about by such large-scale sports events as the Winter Olympics?
Wang Xiaoyi believes that companies must first actively change their business thinking, take a long-term perspective and plan ahead.
"With a major theme like the Winter Olympics, if you temporarily go to 'hot spots', there is no chance. The R&D and innovation of corporate products must be aimed at the people's pursuit of a better life, and cannot continue to make low-end, imitation products." In addition, the company also It is necessary to make good use of digital management tools to realize the transformation and upgrading from product development, production, marketing and sales circulation through efficient and better communication and interaction with users and the whole society, and finally achieve high-quality development.
The Beijing Winter Olympics is like a catalyst, and the "Winter Olympics elements" have become a traffic password.
"Overall, the epidemic is slowing down, and consumer confidence is recovering." Wang Xiaoyi said, "In the context of the general trend, I look forward to the growth and transformation of Chinese private enterprises and Chinese brands." (End)