In recent years, with the rise of the national tide, the "Chinese power" contained in domestic products has attracted more and more attention around the world.

On February 22, the world-renowned Discovery Discovery Channel released the documentary "Exploring the New Heights of China's Milk Powder" simultaneously at home and abroad, which recorded the development status of China's dairy industry from zero distance. Dozens of domestic and overseas platforms such as Weibo, Station B, Douyin, YouTube and TikTok have become popular.

　　In the film, the Discovery explorer goes deep into the sample of the rise of domestic milk powder, Junlebao Dairy Group, from the source grass planting base to the dairy farms and world-class milk powder factories, showing the entire milk powder production industry chain to the audience through high-definition lenses, completely refreshing consumption. The audience's perception of domestic milk powder has aroused the amazement of netizens around the world.

Photo courtesy of the enterprise

　　Behind it, it is the "real effort" of Chinese companies represented by Junlebao Dairy in quality and scientific research innovation in recent years that has driven the share of domestic milk powder to overtake in an all-round way, from only about 30% at the lowest to more than 60%. %, has played a leading role in the market.

Overseas exploration officer walks into Junlebao Chinese dairy company to reproduce the highlight moment

　　As an "important ration" for infants and young children, milk powder provides an indispensable nutritional supplement for the healthy growth of babies, and its safety and quality have attracted much attention.

As the world's largest consumer of milk powder, can China also make a world-class brand like 5G communication and high-speed rail, and come to the forefront of the world?

　　In "Exploring the New Heights of China's Milk Powder", Discovery explores Guan Ruili to go deep into the entire industry chain of milk powder production such as Junlebao's own pastures and world-class pastures, factories, R&D centers, etc., and explore Chinese milk powder from the source.

In Junlebao's banner factory, it pioneered the "zero-distance integration" model of pasture planting, dairy farming, production and processing. The pasture is built in the pasture, and the factory is built next to the pasture. The fresh raw milk squeezed by the cows is directly delivered through a low-temperature closed pipeline. Factories, reprocessing into milk powder, "freshness" and "nutrition" are greatly locked.

Ruili is amazed by the unprecedented integrated whole industry chain model of planting, raising and adding zero distance: the majestic innovation and vitality folded by Chinese manufacturing will shock the world once it is unfolded.

Photo courtesy of the enterprise

　　Discovery Discovery Channel's discovery-based non-fiction programs are considered the best in the world, with billions of loyal viewers around the world.

Through the documentary, audiences around the world have an intuitive and systematic understanding of the true strength of Chinese dairy companies, which have been widely forwarded and discussed on YouTube, TikTok and other overseas video platforms.

At the same time, domestic platforms such as the new media client of People's Daily, CCTV's brand story column, and the documentary channel of station B are also popular simultaneously.

Stars such as Han Xue, Yi Jianlian and Yu Kewei even praised Junlebao milk powder, saying, "Let the world see China's milk powder's pursuit of world-class quality and dedication to technological innovation."

Building an enterprise smart brain to promote nutritional upgrading with world-class R&D

　　The golden harvest time of pasture, smart collars and high-priced meal labels for dairy cows, production lines densely covered with more than 1,500 digital sensors, milk powder safety inspections made with small fish embryos, and the "behind-the-scenes" R&D center... The high-definition camera captures Junlebao In fact, the "fine craftsmanship" of quality has already passed the test of global consumers through the delivery of "world-class quality" milk powder.

　　Strong R&D and innovation strength is the key to the success of Junlebao milk powder quality.

Junlebao has always placed independent innovation at an important position in enterprise development, continued to increase investment in scientific research, and pursued high-level scientific and technological self-reliance.

In 2021, the Junlebao Dairy Innovation Research Institute will be officially put into use. It will conduct research on the entire industry chain from pasture planting, dairy cow genetics and breeding, dairy technology to new product development, and make breakthroughs in some key dairy industry bottleneck technologies. Strengthen the competitiveness of the industrial chain in an all-round way and help the revitalization of the dairy industry.

　　Wei Lihua, chairman and president of Junlebao Dairy Group, said in the film, "R&D is the brain of an enterprise and the source of innovation. Future development depends on our new products and technologies, which are our core."

Telling the story of China's dairy industry and cultivating world-class dairy enterprises

　　"We must do our best, because we have no other choice." Wei Lihua believes that China's milk powder has experienced the difficult process of rebirth and phoenix nirvana, from the collapse of confidence to the rebuilding of trust to the rise of the brand and the world. Among them, the most important It is the insistence on innovation and quality.

　　Junlebao always takes innovation as the source of development, and is committed to achieving the four "best", namely the best quality, the strongest brand, the most reassuring society, and the most satisfied consumers.

To this end, Junlebao has innovated the production management model: first, the integrated model of the whole industry chain, that is, the whole process of forage planting, dairy farming, production and processing is owned and controlled to ensure the safety of milk powder; second, the "five world-class" model , that is, using world-class farms, world-class factories, world-class R&D, world-class partners and world-class quality management system to ensure the high quality of milk powder.

　　Thanks to innovative research and development and two major models, Junlebao’s milk powder market performance has become increasingly strong. In 2021, the production and sales volume will exceed 100,000 tons, leading the country.

At the same time, Junlebao Group's sales in 2021 will reach 20.3 billion yuan, and the scale of the enterprise has reached a new level.

Photo courtesy of the enterprise

　　"Making milk powder is like running a marathon that requires patience, perseverance and wisdom."

Wei Lihua said that Junlebao will continue to strengthen innovation and research and development, integrate technology into every link of the entire industry chain, and strictly control product quality with world-class standards, so that Chinese babies can get the best nutritional protection, and more people will choose Chinese milk powder. Write a new brand story of Chinese milk powder.