CCB Beijing news on February 23 (head office reporter Ren Mengyanliang star) I believe that many netizens have encountered such a situation, open the link sent by a friend in WeChat, or want to see the information in the mobile browser, I can't read a few lines of information, and I see the prompt "For more content, please view it in XX App", the reason is that it "better experience".
Some apps are more user-friendly. Although the content is folded, there are still options to expand the remaining content.
But some apps only have one option: you have to download to see the other half.
Moreover, many users reported that they often touched the "folding line" a little bit, and the app was downloaded first before the article was opened, which was very annoying.
The Ministry of Industry and Information Technology recently responded to this and will conduct an in-depth study.
I browse the web with my mobile phone, and when I see half of it, "Please download the app to continue reading" suddenly pops up. Do you want to download it or not?
Xiao Chen said that the capacity of his mobile phone is limited, and no matter how good the content is, he will not be able to meet such a requirement.
"I want to watch it very much, but I will quit because of the conditions, and I will not continue to browse. In fact, when downloading software, we still need to respect personal wishes, because the burden on mobile phones is now very heavy, and many software are used infrequently and the demand is not large. We Maybe you just want to browse something you want to watch in a certain period of time, and the download is not necessary." Xiao Chen said.
When using search engines, similar situations are often encountered, which makes the user Xiao Zhou very disgusted.
Xiao Zhou said: "Every time I open the search, some apps will pop up for us to download. Once the number of times is too many, I feel a little disgusted, and it feels like an overlord clause."
It's a case of knowing that software developers want users to download an app and then make a choice.
There are also some elderly users who do not understand the mechanism behind it and accidentally download a lot of apps.
Mr. Sun said that there are often many unwanted apps on his mobile phone, and he doesn’t know if he can delete them. He only finds out when his children check the mobile phone. Most of these apps are just induced to download when he wants to continue searching and reading articles. , and the most important thing is that even if you have downloaded the app as required, when you read it in the mobile browser or WeChat link, you are still asked to jump to the app to read.
Mr. Sun said: "Sometimes I'm watching news or other information, and suddenly it is redirected to you and asked to download it back and forth. In the end, many of those things are useless. But these things will pop up from time to time, and sometimes let you download them back and forth. You are especially prone to misuse and download something."
Why do app developers want users to download it?
Simply looking to increase your downloads?
According to Hu Gang, Deputy Secretary-General of the Legal Work Committee of the Internet Society of China, increasing the downloads of apps is only an appearance, and the so-called switching from a browser to "a better reading experience using the app" is not a big change, and there will be no essential difference in the reading experience.
Hu Gang said: "Because any App needs to be linked to a server, the two sides are just format conversions. From the operator's point of view, it is completely achievable, and the uploaded content of any App actually corresponds to a web mode. The information address, technically speaking, the cost of this conversion is almost negligible.”
Hu Gang told reporters that the real purpose of the forced downloading of the app by enterprises is that more user information cannot be obtained through the web page. After downloading the app, it is more conducive to user data collection.
Hu Gang said: "The so-called app downloads and activity are only peripheral data. Its core is to let you download apps, and use apps with high intensity, long-term and habitual use, just for a long-term, systematic, and large-scale use of apps. Collect and process users’ personal information, because the information collected from you is more comprehensive, detailed and timely, and the understanding of you will be more in-depth.”
Hu Gang believes that it is understandable that companies want to promote their own apps, but the boundaries of information collection should be clear, and users should also be given the option of "staying in the browser and continuing to watch".
By the same token, all apps should let users decide whether their privacy can be exploited.
Hu Gang said: "If you provide apps for services, provide apps with strong privacy, and at the same time you should simultaneously provide web pages with weak privacy. If we can achieve such a reality, our mobile Internet environment privacy is abused, we should be able to get A systemic correction."
Recently, the Ministry of Industry and Information Technology replied that it will study this issue in depth, pay attention to it according to the next work arrangement, and protect the legitimate rights and interests of users.
The Voice of China will also continue to pay attention to the follow-up progress of the incident.