Our reporter Zhang Jianjun
With a land area of 806 square kilometers and a permanent resident population of 3.2291 million, it has created an industrial output value of more than 1 trillion yuan; with about 1/12,000 of the country's land area, it has created about 1/283 of the country's total GDP, and has won the national title for ten consecutive years. It ranks first in the top 100 districts in terms of comprehensive strength, and has won the title of "China's Top Ten Demonstration Counties and Cities for All-round Well-off" for 12 consecutive times. The per capita disposable income of residents exceeds 60,000 yuan...
This is an excellent answer submitted by Shunde District, Foshan City, Guangdong Province.
Why can Shunde?
What did Shunde do right?
Facing the new era of high-quality development, the regional competition pattern is constantly changing. Under the new development concept, Shunde will not be "flattened" in the credit book.
Looking at the Guangdong-Hong Kong-Macao Greater Bay Area, adjusting the frame of reference, and resetting a new standard - benchmarking Shenzhen, Guangzhou, Shanghai, Hangzhou and other first-class cities, I felt "a lot of pressure", and the "top students" shouted "a sense of crisis" and said bluntly: The pacesetters are getting farther, and the chasing soldiers are getting closer.
Why Shunde?
What is the force that pushes Shunde forward?
The Economic Daily reporter came to Shunde again to explore the ever-growing development code of Shunde.
Market players set the market
The main body of the market is the basic disk and "thermometer" of a city's operation.
On December 28, 2021, Shunde released the list of the top 100 enterprises for the first time: the total operating income of the top 100 enterprises in 2021 is 1,218.265 billion yuan, and Country Garden Group and Midea Group ranked first with revenue of 462.856 billion yuan and 284.221 billion yuan respectively. , second, in addition to the two "100 billion-level" enterprises, there are 8 companies such as Galanz and Xinbao Electric that exceed 10 billion yuan, 23 companies exceed 5 billion yuan, and 46 companies exceed 2 billion yuan...
The sea is wide and the fish leaps.
According to the data, as of December 31, 2021, there were 325,000 market entities in Shunde. Based on the 3.2291 million permanent residents of Shunde in the seventh national census, there were more than 100 market entities per thousand people, which means less than 10 Every Shunde person has a "boss".
From an international comparison point of view, developed countries have about 50 market entities per 1,000 people, which shows the basic stability of Shunde.
At 10:00 a.m. on April 20, 2021, Mr. Liu, general manager of Guangdong Shunyue Machinery Equipment Leasing Co., Ltd., received a business license and a "Entrepreneurship Gift Package" at the Shunde Administrative Service Center, becoming the 300,000th market entity in Shunde.
After that, more than 20,000 households were added in just over 8 months... On average, more than 100 market entities "fall to the ground" every day.
In fact, Shunde market entities have erupted in recent years.
It took less than 3 years to break through the 200,000 households mark in June 2018 and reach "300,000+" in April 2021.
"The increment of 100,000 households exceeds the sum of the new additions from 2012 to 2018." said Zhang Chunxiao, chief of the Approval Service Section of the Shunde District Market Supervision and Administration Bureau.
Not long ago, the first domestic 20-ton AGV (automatic guided vehicle) driving "robot" was launched in Guangdong Jiateng Robot Automation Co., Ltd. The AGV drive unit developed by Jiateng broke through the pain points of the industry and overcome technical difficulties.
In Shunde, there are many industry-leading companies like Jiateng, which have grown up since childhood. They have taken root in Shunde, absorbed high-end talents from all over the world, and created miracles of development one after another.
From Midea, Country Garden to Galanz, the first batch of market players who were born and expanded by the east wind of reform and opening up took root in Shunde. improve dramatically.
In Shunde's open and inclusive environment, many outstanding talents have worked together to create a bunch of outstanding enterprises, thus promoting a virtuous circle of economic development.
Yunmi Technology is a Xiaomi ecological chain enterprise founded by foreign "monk" Chen Xiaoping after he came to Shunde to work.
In 2014, he resolutely resigned from Midea and came to a humble industrial park in Shunde Lunjiao Street to start a low-key business.
Four years later, it was listed on the NASDAQ in the United States.
The latest data at the end of 2021 shows that the total number of enterprises and registered capital (gold) in Shunde have grown for five consecutive years, and the scale has continued to expand. More large enterprises with strong capital have settled in Shunde, with a registered capital of more than 100 million yuan as high as 813. Household.
Among the 325,000 market entities, there are 143,100 enterprises of various types, accounting for 44.03% of the total market entities, and 181,900 individual industrial and commercial households, accounting for 55.97% of the total market entities, showing a development trend that goes hand in hand.
Compared with the structure in which the number of individual industrial and commercial households exceeds 150 million among the national market entities, the proportion of Shunde enterprise market entities is about 10 percentage points higher than that of the whole country, and the structure is obviously optimized, which lays a solid foundation for the high-quality economic development of Shunde. Solid foundation.
From the perspective of market entities, among the 143,100 market entities of various types of enterprises in Shunde, private enterprises account for 132,800, accounting for as high as 92.8%, which is also the vitality of Shunde.
This is consistent with the list of the top 100 Shunde enterprises just released: the total operating income of private enterprises accounts for 86% of the total operating income of the top 100 enterprises. It can be seen that private enterprises have become the absolute backbone of Shunde's economic development.
The active "thermometer" function of Shunde market entities can also be verified by the net inflow of foreign population.
In 2000, 2010 and 2020, the three national censuses of Shunde's resident population showed a continuous upward trend, and the increments remained above 700,000.
Among them, compared with the "six general" in 2020, there will be an increase of 767,400 people in 10 years, an increase of 31.17%.
It is worth noting that among the 3.2291 million permanent residents in Shunde, there are 1.2389 million inter-provincial inflows and 493.6 thousand floating population in the province, and the floating population accounts for 53.65% of the total population, which makes Shunde's population aged 15 to 59 account for 75.09%, Population and talent dividends coexist.
Shunde, which is pioneering, innovative, open, inclusive, and diverse, has promoted the social integration of migrants and has become a benchmark in the Greater Bay Area.
"Where there is money to be made, where it is good to start a business, and where it is good to eat, people will move to wherever." Cao Kaiwen, commentator of Shunde's "Liang Xinping" commentary group, put it very simply. laws of economic development.
Protecting the main body of the market is to protect social productivity, allowing enterprises to "strengthen" and "run", which brings real factor attraction, industrial thrust, and development impetus, and becomes the basis for Shunde to become a strong and rich area.
Doing business reforms
"For the sake of living water from the source", the accelerated doubling of market entities is due to Shunde's efforts to build a "smooth" business environment through continuous reforms over the years.
On the list of the top 100 districts for business environment in 2020 released by CCID Consulting Urban Economic Research Center, Shunde ranks fourth.
Reform is the city's strongest gene.
Guangdong has chosen Shunde many times in the difficult exploration of reform and opening up for more than 40 years.
As early as 1992, Shunde carried out the reform of the "major ministry system" aimed at transforming government functions and establishing a new type of government-enterprise relationship, promoting the construction of a service-oriented government that matches the development of the market economy.
Since the beginning of the reform of the departmental system, Shunde has taken the lead in exploring the reform of the administrative examination and approval system, and the reform around "decentralization, regulation and service" has never stopped. Do not close commercial registration"... Almost every five years, a major change, a small change every three years, and continuous changes every year, has become a "big reformer".
"Every reform is a liberation of productive forces." He Jinhe, former vice president of the Party School of Foshan Municipal Committee, said that Shunde people love to "toss" themselves and release development vitality for the market.
"The business environment is the sunshine and rain that enterprises rely on for their survival and development. The government's efficiency index should be exchanged for the project's landing index and the enterprise's development index to create a 'smooth' business environment." January 4th, 2022 On the first day of work at the beginning of the year, Ou Zhuming, the mayor of Shunde District, said this at the second meeting of the 17th District People's Congress.
Shunde implements the new development concept, comprehensively compares the World Bank's business environment indicator system, and is guided by the problems and demands reflected by market players, focusing on high-frequency business operations such as business start-up, investment and construction, development and expansion, credit supervision, and legal protection. The whole life cycle service chain will polish the "golden signboard" of Shunde's corporate services, stimulate economic vitality with a first-class business environment, and provide strong support for high-quality development.
Take efficient, convenient and accurate enterprise registration as the focus and breakthrough point of improving the business environment in an all-round way.
Shunde has launched a number of breakthrough reform measures in the reform of enterprise-related approval services.
In 2020, it took the lead in carrying out the "One-stop" reform in Guangdong Province, and issued the first "One-stop" business license - food business license and other business licenses were combined with the business license, and the business license information was loaded on the business license through a QR code.
Applicants only run once, submit only one set of materials, and fill out only one form.
The "1210" reform launched in 2020, through the reengineering of the whole process of business start-up, reducing links, materials, time, and costs, took the lead in realizing the normalization of "one thing" for business start-up in 2 hours, in the most convenient way. Let enterprises run into the market.
"From data review and submission of documents, to obtaining business licenses and official seal engraving, the whole process of applying for the establishment of wholly-owned subsidiaries is quite smooth and convenient." Liu Fulin, chairman of Guangdong Fuxin Technology Co., Ltd., said that he also received a start-up Great package.
"This gift package costs 600 or 700 yuan to make. It used to be purchased by the company itself. From August 2021, Shunde will engrave the first set of seals for new companies free of charge through financial subsidies. This is the only one expected. It can save more than 13 million yuan of operating costs for enterprises in the whole district every year.” said He Hui, the review and reform and government affairs management section of Shunde District Government Service Data Administration, and now even the tax control disk that needs to be paid for when the company is set up is also provided for free. Enterprises start "zero cost".
Enterprises are the "markers" of the city's business environment.
"The government of Shunde has a strong sense of service. There is not much concept of 'management', but more of 'service'. This is our experience in daily contact with government departments." Liu Kui, vice president of Xiaoxiong Electric, said.
Shunde's business environment also includes all-round care for enterprise growth.
This point comes from Yang Tao, chairman of Hong Kong International Language Group. His company negotiated settlement in April last year, completed registration in May, and started operations in July.
"Shunde is pro-business, emphasizing business, and supporting business. There are various real business-friendly policies that help enterprises reduce operating costs and enable enterprises to flourish in Shunde." Yang Tao said.
The business environment is productivity, competitiveness, and attractiveness.
In 2021, Shunde will complete investment promotion with a total investment of over 100 billion yuan.
"We must work together with enterprises to help them break through the bottlenecks of technology, capital, and talents in development, encourage enterprises to build their own technological 'moats', actively use the financial market to become bigger and stronger, achieve a leap in development, and help enterprises solve the problems of employee housing and children. The issue of admission can really attract talents and keep them." Liu Zhiyong, member of the Standing Committee of the Foshan Municipal Party Committee and Secretary of the Shunde District Party Committee, said that the government should strive to provide enterprises with a first-class business environment, so as to "respond to every request and do not disturb anything".
Excellent entrepreneurial development ecology
"The first product was developed in a rental house in Shenzhen, and then I registered a trading company in Guangzhou. I was looking for a suitable place to set up a factory in the Pearl River Delta. At that time, I heard that Shunde has a complete industrial chain and is more suitable for the development of the home appliance industry. , then take a bus from Guangzhou to Shunde to find a factory." Li Yifeng, the founder of Xiaoxiong Electric, said that Xiaoxiong Electric set sail in a small industrial park in Shunde.
On August 23, 2019, Xiaoxiong Electric officially landed on the A-share market. It is the "first stock of creative small home appliances" and a dark horse in the Chinese small home appliance market.
"From the results, the choice at that time was right. The rapid growth of Xiaoxiong Electric is closely related to the good industrial environment of Shunde. In addition, Shunde people are tolerant and can accept new Shunde people to work and start businesses here." Li Yifeng said .
Bear Electric is a microcosm of Shunde's home appliance industry growing up in the ecological chain.
And Feiyu e-commerce is an industrial chain enterprise that grows out of this soil.
Due to the existence of numerous home appliance manufacturing companies, Feiyu seized the opportunity of the e-commerce era and quickly became a one-stop service e-commerce provider for several major brand home appliance companies, and took advantage of the market trend.
"Many entrepreneurs in Shunde came out of a group of local old-fashioned home appliance companies, and they still chose Shunde as their starting point." Yang Wencan, chief commentator of Shunde TV Station, said that the market here is well developed, and you can run a business when you go out. Cooperative merchants, 1-hour support circle, who wants to leave here?
In recent years, Shunde has paid more attention to the good support of the industrial chain, and proposed to create a household appliance industry cluster with a value of over 500 billion yuan, vigorously cultivate the "chain master" enterprises in the industrial chain, enhance the ability of independent technological innovation, and develop specialized, refined and characteristic industries. the road.
In Shunde, 14,000 household appliance enterprises have formed a strong supply chain network, and 36,000 enterprises provide products or services such as production equipment and production raw materials. The procurement radius of most accessories is within 50 kilometers.
A high-end coffee machine has 260 parts, 40% of which are locally sourced in Shunde.
"Why are we rooted in Shunde? Because the Pearl River Delta has a complete supply chain, new products can be made quickly and updated faster in the Pearl River Delta." said Li Junwei, general manager of domestic marketing at Delmar.
As a researcher who has been paying attention to Shunde for a long time, Ma Zhiliang, deputy editor-in-chief of the Pearl River Business Daily, said: "In the past few years, Shunde was proud of local enterprises and local entrepreneurs. However, new forces of enterprises are gradually rising, and rising Enterprises run by local and non-local people have become a new force. The strength of Shunde lies in this, and the enterprises established by non-local people in Shunde can also grow. After a non-local person comes to Shunde, he will not feel that he is a non-local person. ."
Ma Zhiliang also told reporters a story.
He said that Zhang Xinjie, Secretary of the Party Committee of Beijiaoyuan, the first industrial town in Shunde, talked about building schools and culture in an interview.
Ma Zhiliang asked, Beijiao is a big economic town, why don't you talk about the economy?
Zhang Xinjie replied, "I don't need to worry about this!
There are bosses like Midea and Country Garden, what am I going to mix?
I just need to create the environment.
"It's like birds flock to places where they can find food. It is Shunde's opportunity to start a business that attracts more people to develop here," said Ma Zhiliang.
It is worth noting that since April 2018, the number of enterprises that have voluntarily relocated to Shunde (including relocation) from other places has reached 3,443.
"Like the return of some egrets, it is because of ecological optimization." Zhang Chunxiao, chief of the approval service section of the Shunde Market Supervision Administration, said, "This reflects the continuous optimization and upgrading of the Shunde market environment."
An interesting phenomenon is that around Shunde's household appliances, equipment manufacturing and other major industrial clusters, thousands of supporting enterprises are intertwined like vines, forming an industrial ecology based on complementary industries, completing supporting facilities from upstream to downstream, and even Form the "banyan tree effect" of "one tree becomes a forest".
This is the root cause of Shunde's strong industrial competitiveness and strong development resilience.
According to the relevant person in charge of the Shunde Economic Promotion Bureau, in order to help enterprises find development space, Shunde has a clear direction for investment promotion in the industrial chain in terms of investment promotion strategy.
For example, with the goal of establishing, stabilizing and strengthening the industrial chain, Guangzhou Hongya, the "invisible champion" of the furniture machinery industry, was introduced to provide technical support for the upgrading and transformation of Shunde's furniture industry; the introduction of leading production and research and development of reducers and servo drives The Sino-Dali project of core components such as Shunde fills the gap in Shunde's machinery equipment and robot core components industry.
In Shunde, the visible development soil is the industrial ecology, but the invisible social mentality is equally important: Shunde people envy the rich and not hate the rich, respect entrepreneurs, respect wealth, and advocate the market.
"The reform of the property rights system has laid the foundation for Shunde's development, not only created market players, but also eliminated people's concerns about property rights risks, cultivated the awareness of property rights protection in the entire society, and made Shunde a blessed place suitable for investment, entrepreneurship and enterprise growth. He Jinhe said that Shunde took the lead in the country in 1993 to start the ground-breaking reform of the property rights system, which allowed Shunde people to see with their own eyes the results of whether they changed or not, and whether they were good or bad.
An obvious example is the successful restructuring of Midea, Country Garden, Galanz, etc., compared with some companies with more strength than these companies at that time, which disappeared or declined due to incomplete reform.
Reality is the best textbook.
Shunde people's concept of wealth and awareness of property rights are enlightened.
"Shunde respects business, emphasizes business, and has a strong business-friendly atmosphere, and there is no worries about the development in Shunde." said Sun Nijuan, the rotating president of Guangdong Ruide Intelligent Technology Co., Ltd.
Step out of your comfort zone
With many beautiful titles, enjoying the "attention ceremony" of the outside world, and living a happy well-off life... For many years, Shunde has been a proper "top student" of the times.
"'Made in Shunde, China's pride' and 'horrible Shunde people' are well-known. But not seeing the risk is the biggest risk. If you lie in the credits of the predecessors and only think about the past glory, it is difficult to have a brilliant future. The future." In October last year, Liu Zhiyong said bluntly at the 14th Party Congress in Shunde, "Currently, urban competition is becoming more and more fierce. If Shunde continues to stand at the forefront of development, it must take maintaining a sense of crisis as a way to do a good job in the current situation. The basic starting point of the work.”
"Comparing advanced regions such as Guangzhou, Shenzhen, Shanghai, and Hangzhou, there are still some gaps in Shunde, especially in public services such as urban construction, education, and medical care. There are still many shortcomings." Liu Zhiyong emphasized in an interview with reporters that Shunde To "seek the best".
"Past glory does not mean future leadership. Today, Shunde is facing a series of major challenges." Liu Zhiyong had a heart-to-heart talk with the deputies of the National People's Congress, and raised four questions for Shunde:
In the regional competition of hundreds of gallops and thousands of sails, the pacesetters are getting farther and the pursuers are getting closer. How can Shunde further enhance its endogenous power and accumulate development potential?
In the new round of scientific and technological revolution and industrial transformation, how can Shunde generate new economy and open up new track from traditional industries such as "two families and one flower"?
In the national competition of urban quality and environment, how can Shunde solve the problem of “one leg is long and one leg is short” in industrialization and urbanization, so as to better attract and gather outstanding talents?
In the glorious history and a hymn, as an old and advanced, how can Shunde rekindle passion, seek innovation and change, and stand up to the tide?
"These four questions show that Shunde is facing a new development pattern and has a new pursuit and a new direction under the new development concept." said Zeng Guanglei of the Press, Publication, Radio, Film and Television Division of the Shunde District Culture, Radio, Television, Tourism and Sports Bureau, "I noticed that the leaders of the district party committee are in the There have been metaphors similar to 'two frogs' on different occasions: don't be a frog at the bottom of a well, don't be a frog in warm water. It means that Shunde can't be complacent, can't lie in the comfort zone, but must continue to develop and innovate."
On December 5, 2021, Liu Zhiyong led a Shunde party and government delegation to Songshan Lake in Dongguan. After seeing this famous ecological park in the country, he said, "The city is Shunde's biggest shortcoming. Whether a city is beautiful or not, is it good? determines its attractiveness to talents and industries."
Prior to this, Shunde party and government cadres also went to Shenzhen and other places to carry out large-scale studies in batches.
In the past, Shunde has always been a "good student" for others to study, and there is an endless stream of students visiting Shunde for inspection.
Now, Shunde has gone out to "copy homework" and set a new benchmark for itself.
In response to the shortcomings of the modern industrial system, Shunde proposes to adhere to the establishment of an industrial zone and a strong technological zone, accelerate the construction of a modern industrial system, and build a world-class intelligent manufacturing center.
And establish and implement the "six doublings" plan to promote industrial development, such as the doubling of 100 billion industrial clusters, the doubling of 10 billion enterprises, the doubling of digital demonstration factories, and the doubling of listed companies, to build a modern industrial system.
The reporter found that each of the "six doublings" plans is a training goal for Shunde to temper the "new muscles" of the industry, and it is also a new weapon for spawning a new economy and opening up a new track.
In view of the fact that the city's appearance does not match the current level of development, and there is a lack of energy in urban construction, Shunde is "bright sword" for the environment of "no urban or rural", taking water control as the starting point, and launching a new round of urban construction, Promote the improvement of the quality of the urban environment and create a charming city.
Last year, Foshan City took building a first-class business environment as its No. 1 reform project.
Shunde, which is the economic zone of Foshan City, has taken a step forward in the reform of the business environment. It has piloted a new model of “door-to-door service” for administrative services through a wide range of bank service outlets, and launched 226 “door-to-door” outlets to create a coverage radius. A government service circle of no more than 2 kilometers; and a new round of division and adjustment of district and town (street) powers has been carried out, and a total of 2,882 new towns (streets) powers have been added.
"These changes are the self-pressurization of Shunde people, stemming from Shunde's spirit of striving to be first-class, and this spirit is engraved in the bones of Shunde people, infiltrated in the blood of Shunde people, and grown in the genes of Shunde people." He Jinhe said this The evaluation said that this is the "core password" of Shunde's continuous improvement.
"In the era of high-quality development, Shunde must first demonstrate, not be trapped by the fixed situation, not burdened by the achievements, free the mind again, reform and start again, burn again with passion, and strive to achieve the new goal of the second century. On the way, I handed in an excellent answer sheet." Liu Zhiyong said.
Shunde city has a small ideal, and wants to be higher than the test of the god of heaven.