On February 20, the Beijing Winter Olympics came to a successful conclusion.
With the realization of the promise of "driving 300 million people to participate in ice and snow sports", the huge ice and snow industry has accelerated into the trillion-dollar "golden track".
The reporter sorted out and found that 98 Winter Olympics concept stocks and 5 Winter Olympics souvenir concept stocks in the A-share market have built a group image of listed companies in the Winter Olympics economy, while 21,500 ice and snow-related companies around the ice and snow industry have become support for ice and snow. The foundation for the industry to become bigger and stronger.
Taking advantage of the East Wind of the Winter Olympics, the ice and snow industry has entered a golden period of development. How to keep the ice and snow economy hot?
How can Guangdong Chaowan's cultural and creative industry take advantage of the situation?
Forming a "one industry leading a hundred industries" situation
Not only "Bingdundun" but also the huge industrial chain was "ignited" by the Winter Olympics, and the capital market is the most sensitive to this.
On February 7, the year of the tiger opened, and A shares ushered in a good start.
The Winter Olympics sector was active that day. Driven by the fiery market of the mascot "Bingdundun", Wentou Holdings and Yuanlong Yatu, two "Winter Olympics concept stocks", hit the daily limit.
As of the close on February 18, the 98 Winter Olympics concept stocks rose by an average of 4.9% in February, of which Xiongdi Technology, Jinyi Culture, Yuanlong Yatu, and Huati Technology increased by 43.39%, 37.74%, 28.95% and 25.68%.
Regarding the economic effects of ice and snow driven by the Winter Olympics, investment analysts have reached a consensus: the Winter Olympics will promote the development of the ice and snow economy while forming a co-prosperity situation of "one industry leading hundreds of industries".
Guoyuan Securities analyst Xu Xi believes that the Winter Olympics may bring an overall economic boost to China and the corresponding host cities.
"There are more than 50 industries directly or related to the Olympic Games. It will stimulate the economy of the host city and even the entire country."
Take 98 Winter Olympics concept stocks as an example, which involve information transmission, software and information technology services, manufacturing, construction, real estate, wholesale and retail, culture, sports and entertainment, leasing and business services, etc. industry.
Under the influence of the rise of the concept of the Winter Olympics, as of the close of the 18th, the total market value of the 98 Winter Olympics concept stocks was about 1,477.183 billion yuan.
10 Guangdong listed companies including China Construction Construction, Desheng Technology, Dongpeng Holdings, Chutianlong, Unilumin Technology, Xiongdi Technology, United Optoelectronics, Aike, CIMC Vehicles, and Ludaofeng successfully participated in the Winter Olympics.
Among them, CIMC Vehicles provided catering vehicles for the Beijing Winter Olympics; Xiongdi Technology undertook the production of personnel certificates; United Optoelectronics developed a series of robots for disinfection and intelligent services for the Winter Olympics; Beijing, a subsidiary of Desheng Technology Co., Ltd. Huimin Digital Technology Co., Ltd. is an important implementer of the digital currency of the Winter Olympics, and the system builder of the Winter Olympics...
However, the listed 98 Winter Olympics concept stocks are only the "tip of the iceberg" in the ice and snow industry chain, and related industries such as ice and snow tourism, ice and snow sports, and ice and snow marketing are developing rapidly.
According to Liu Zhangming, an analyst at Tianfeng Securities, per capita GDP is an important factor affecting the development of the ice and snow industry.
When the per capita GDP exceeds 10,000 US dollars, ice and snow sports begin to flourish.
Today, the domestic per capita GDP is in this range.
Li Jin, Deputy Secretary General of Guangdong Ice and Snow Sports Association and Vice President of Guangdong Ice and Snow Industry Group, clearly felt that the number of ice and snow sports enthusiasts has increased in the past two years: "The development of ice and snow sports is closely related to industrial upgrading and consumption upgrading. When GDP rises to a new level The steps of ice and snow sports will return to its original value core drive, and gradually become the public from the niche.”
Shanxi Securities analyst Zhang Xiaolin predicts that the penetration rate of domestic skiers will reach 2% in 2022, and there will be 26 million skiers.
It is estimated that each person skis 2-3 times a year, and the number of skiers will reach about 45 million.
"According to the consumption of 600 yuan per person per ski, the annual output value of the ski industry will reach 27 billion yuan in the future, with huge potential."
According to the "Ice and Snow Sports Development Plan (2016-2025)" formulated by the State Sports General Administration, the total scale of my country's ice and snow industry will exceed one trillion yuan by 2025.
"Home door" skiing is popular
Southerners who love snow are becoming a new force in ice and snow sports consumption.
According to the research of Shanxi Securities, among the orders for ice and snow tourism during the Spring Festival in 2022, 7 of the top ten cities in the south and the middle of the tourist source cities will occupy 7 seats.
"Although the number of consumers in major cities in the south is smaller than that in the north, the frequency is relatively low, but they have the characteristics of higher unit price and greater stamina."
The economic benefits of a ski trip are obvious.
Qunar data shows that southerners spend nearly 7,000 yuan per person on a ski trip "from south to north", including air tickets, room and board, ski tickets and coach fees.
As a practitioner in the ice and snow industry, Li Jin is aware of the opportunities and limitations of the ice and snow industry.
"From the perspective of ice and snow tourism, the south cultivates interest, and ultimately undertakes the northern cities, which can be seen from the south is the source of tourists for ice and snow tourism.
"But this does not mean that the southern provinces cannot develop the ice and snow economy." Tianfeng Securities analyst Liu Zhangming believes.
The establishment of indoor ski resorts has become the first choice for the southern ice and snow industry. Vanke A and OCT A, two listed companies in Guangdong, have in-depth layouts.
Vanke operates and manages three ski events in Jilin Vanke Songhua Lake, Qiaoshan Beidahu and Beijing Shijinglong.
Among them, Songhua Lake Resort is one of the ski resorts with the largest passenger flow in China.
At present, some of OCT's theme parks and open tourist areas have indoor ice and snow venues. For example, Shenzhen Window of the World will upgrade the "Alpine Ice and Snow World" in 2020.
Sunac China, a company listed on the Hong Kong Stock Exchange, also made an early deployment in indoor ski resorts.
According to the relevant person in charge of Guangzhou Sunac Snow World, as the largest indoor ski resort in South China, Guangzhou Sunac Snow World has accumulated more than 2 million passengers since its opening.
At present, Guangzhou Sunac Snow World has successively become a ski training base in Guangdong, Tianjin, Hong Kong and other regions.
Zhang Xiaolin believes that ice and snow tourism consumption is characterized by significant localization and small radius, and the "home door" skiing, which is a 3-hour journey, is very popular.
"Since ice and snow tourism has gradually become less regional, the north ice show has become a trend. In the south, where ice and snow resources are relatively scarce, a number of characteristic snow fields have emerged."
Bring prosperity to the cultural, creative and trendy play market
The Winter Olympics licensed product "Bingdun Dun" is a major tourism and cultural derivative of the ice and snow industry.
Taking licensed commodities as an example, in July 2018, the Beijing Winter Olympics franchise plan was officially launched.
By the end of 2021, the Beijing Winter Olympics Organizing Committee has recruited 29 licensed production companies and 58 licensed retail companies, opened more than 190 licensed retail stores nationwide, and developed more than 5,000 licensed products in 16 categories.
According to public data, the total retail sales of the first batch of 6 categories and more than 400 licensed commodities in 2018 exceeded 120 million yuan; in 2019, the sales revenue of the official flagship store of Tmall Olympic exceeded 500 million yuan.
It is expected that throughout the Winter Olympics cycle, the revenue from licensed merchandise will exceed 2.5 billion yuan.
Five listed companies, including Wangfujing, Yuanlong Yatu, China Sports Industry, Laibai, and Wentou Holdings, are "Bingdundun" concept stocks, and all participated in the sales or production of licensed commodities for this Winter Olympics.
Among them, the Bingdun Dun Xuerong Rong mascot-shaped figures and plush toys produced by Yuanlong Yatu are selling well and are considered to be the "first stock of Bing Dun Dun".
According to the feedback from the staff of Yuanlong Yatu Securities Department, the sales of "Bingdundun" after the opening of the Winter Olympics has almost caught up with the overall sales of the previous two years.
The announcement shows that Yuanlong Yatu’s revenue from licensed souvenirs for the Beijing Winter Olympics in the first to third quarters of 2021 increased by 141.57% year-on-year.
After "Bingdundun" became the top trend, "Bingdundun" concept stocks triggered "hard to get one vote" in the capital market.
The two companies whose stocks hit the daily limit successively issued announcements of abnormal stock trading fluctuations and risk warnings.
"Bingdundun", designed in Guangzhou and manufactured in Dongguan, has become a top-tier IP, bringing new inspiration to Guangdong's trendy play market, which has over 500 fashion-related companies and accounts for 21% of the country's total.
"Behind the difficulty of finding a pier, it is the most vivid portrayal of the rise of national trendy products in recent years, which also makes our Guangdong enterprises more confident in the Chinese trendy play market." Zheng Bo said.