It increased the number of goods and services offered to it and supported its logistic centers

Outlets competing to expand and develop their e-commerce platforms

• High competitiveness in retail markets support the application of initiatives.

  Photography: Ahmed Ardeti

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Recently, the local retail market witnessed significant competition between a number of sales outlets, in launching new initiatives to expand and develop their applications and electronic platforms.

Officials in the retail sector indicated to "Emirates Today" that they are working to implement plans to develop e-commerce activities during the current year, in light of expectations of the growth of e-shopping shares, pointing out that the high competitiveness in retail markets supported the implementation of these initiatives, in addition to Targeting an increase in sales shares through the digital platforms of the outlets, in line with the expansion plans of the traditional outlets.

plans to expand

In detail, the Director of the Marketing and Happiness Department at the Union Coop, Dr. Suhail Al Bastaki, said that "(the cooperative) is working on implementing plans to expand and develop its e-commerce sector during the coming period, and these plans included expanding the number of products covered, on the platform, during the recent period. , from about 30,000 commodities to 40,000 commodities.

He added that «there are competitive manifestations in the markets during the recent period between outlets in the e-commerce sector, and (the cooperative) is working to compete in that sector through various initiatives, including what is related to raising the number of goods, in addition to increasing diversity in the categories of offered goods, and download campaigns. offered on the electronic platforms, in addition to the continuous development plans for the new services.”

He explained that "(Co-op) has taken advanced steps in developing its standards of work towards smart shopping plans, based on the (Tawuniya) application, which provides customers with many services, most notably the electronic invoice, in addition to new services that it is working to develop and introduce during the coming period.

Expanded initiatives

For his part, Chief Executive Officer of Sharjah Coop, Majid Salem Al-Junaid, said that "(the cooperative) is implementing extensive initiatives to develop its e-commerce platform, through the smart application and the website."

He added that "the most prominent expansion plans in the e-commerce sector include the development of new services and the expansion of the number of products covered by e-shopping," noting that "the expansion plans that the cooperative is working on implementing during the current year, aim to bring the goods of the e-commerce platform to about 200 thousand products of goods food and consumption.

E-Commerce

In turn, the official spokesman for the "Aswaaq" group centers, affiliated with the Government Investment Corporation of Dubai, Abdul Hameed Al Khashabi, said that "the expansion plans in the e-commerce sector are among the priority initiatives that are currently being worked on, by expanding the number of goods included in the platform, and enhancing the role of logistics centers. Supporting the development of the e-commerce sector in the group.

He added that "the e-commerce sector has recently witnessed remarkable competitive rates among retail trade establishments, which makes many outlets race to implement their own initiatives in that sector."

For his part, Director of Corporate Communications at the Lulu Group of Commercial Centers, Nanda Kumar, said that "the (Corona) pandemic has greatly shed light on the importance of e-commerce, and the extent of the growth it is achieving in the retail sector, which has made competitiveness increase during the recent period. ».

He explained that «the group is focusing on expanding in the e-commerce sector, through continuous development and expansion of the platform and the discount campaigns offered in it, in addition to the logistical support center that the group completed in Dubai during the recent period, which enhances the speed and ease of transferring orders, and its area is estimated at about 30 thousand. square feet, and is equipped with highly rated facilities and smart storage devices to organize and store all products from fresh and frozen foods to other foods, as well as other grocery products, and has sections to fulfill orders.”

"High Competitiveness"

Ibrahim Al-Bahr, a retail trade expert and head of “Al Bahar Consulting” Company, said that “the past year witnessed a growing competitiveness in the e-commerce sector among sales outlets, as well as platforms dedicated only to e-commerce,” expecting that competitiveness will increase during the current year, and that With the continuous recovery in the retail sector, the institutions operating in the sector tended to raise their sales shares, whether through traditional outlets or through e-commerce platforms and applications, which have become one of the preferred and easy options for many consumers.

He added that "the most prominent manifestations of competitiveness in the e-commerce sector, which the markets witnessed in an unprecedented manner during the recent period, are the rise in discount campaigns and the rates of downloads between outlets on the one hand, and between websites on the other hand," noting that "the competition is reflected positively in the interest of the consumer in obtaining Get new services and more discounts.

• The Corona pandemic highlighted the importance of e-commerce and the growth it is achieving.

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