On February 20, the Red Star Capital Bureau was informed that after the transformation of New Oriental (09901.HK; EDU.US) into live broadcast delivery, the sales in the past two months were only 4.5 million yuan.

　　According to the new data platform, since the broadcast on December 28, Dongfang Selection has brought a total of 335 products, with a cumulative sales of 4.5476 million yuan and a cumulative sales of 81,400 pieces.

Among them, on the day with the highest single-day sales, Oriental Selection sold 11,000 items.

　　Within two months, there were 27 live broadcasts of Dongfang Zhenxuan, which is not too high.

The cumulative number of viewers of the live broadcast was 3.316 million, the peak popularity of a single game was 15,900, and the average sales per game was 173,700 yuan.

In terms of the number of fans, since the broadcast, the total number of fans selected by Dongfang has reached 211,700, and the number of fans has increased by 154,300.

　　In terms of live broadcast products, as of February 17, Dongfang Selection had sold a total of 15,000 products with a unit price of less than 50 yuan; more than 3,200 products with a unit price of 50 to 100 yuan; more than 1,500 products with a unit price of 100 to 300 yuan; and The sales of goods priced over 300 yuan are almost negligible.

In addition, most of the commodities are agricultural products such as fruits, beef and mutton.

　　On February 16, Yu Minhong said in his personal account that during the winter vacation this year, K9 business stopped responding to national policies, and New Oriental had the quietest winter vacation since its establishment.

In addition, during the Spring Festival, because the supply chain and logistics of agricultural products could not keep up, Dongfang Selection also stopped the live broadcast.

Now that work has started, the live broadcast will slowly resume.

　　After the transformation of New Oriental to live broadcast, it has always attracted the attention of netizens.

Regarding the performance of the live broadcast in the past two months, many netizens commented that the transformation of New Oriental is difficult: "Not everyone is Luo Yonghao", "selling books may be more suitable for Yu Minhong", "I have watched his two live broadcasts, it is not very interesting", and some netizens said Give New Oriental more time to see the aftermath.

　　Red Star News reporter Yu Yao Xie Yutong