In the life insurance industry, there is a growing movement to reassess the salary system of sales staff with a focus on customer service.


With the increase in non-face-to-face sales due to the influence of the new coronavirus, we aim to respond more finely to diversifying customer needs.

Of these, Meiji Yasuda Life will cancel the mechanism that changes the salary of sales staff every month according to the sales performance of the previous month.



From next year, we will switch to a fixed salary based on the results of one year and work attitude, and the monthly sales results will be reflected in the bonus.



With the aim of encouraging customer support that is not tied to short-term sales results, we will also add to the evaluation of initiatives that lead to the health promotion of local people, such as health consultations and cancer screenings that are conducted with local governments.



Shinya Yamakawa, General Manager of Sales Planning Department of Meiji Yasuda Life, said, "There is a strong need to live a healthy and long life in the age of 100 years. There is a need for community-based consultation, and gaining trust there will lead to business development. I'm talking.



In addition, Nippon Life plans to establish a new evaluation system for contract continuation rates and consultations from next year, which will be reflected in salaries in the future.



In the life insurance industry, non-face-to-face sales are increasing due to the influence of the new corona, and by reviewing the evaluation with more emphasis on customer support, we will respond in detail to diversifying customer needs such as health promotion and asset formation in old age. The movement is spreading.