Consumption is hot, and the potential to release is strong
Our reporter Wang Ke Qi Zhiming Pan Junqiang Xiao Jiaxin
General Secretary Xi Jinping pointed out that it is necessary to establish an effective system for expanding domestic demand, release the potential of domestic demand, accelerate the cultivation of a complete domestic demand system, strengthen demand-side management, expand residents' consumption, and improve the level of consumption, so that the construction of a super-large domestic market will become a sustainable history. Process.
In 2021, my country's final consumption expenditure will drive economic growth by 5.3 percentage points, and its contribution rate to economic growth will reach 65.4%, which is the main engine for stable economic growth.
This year, the consumer market is expected to run faster, making the main engine of my country's economic growth more powerful.
Full of new ideas, strong consumption vitality
In Taikoo Li, Sanlitun, Chaoyang District, Beijing, there are many fashion brands' first stores in Beijing and even Asia. The first stores, debuts and first shows attract people's enthusiasm for consumption.
New supply stimulates new vitality.
Driven by the "first store economy" and other factors, in 2021, Beijing's total consumption, service consumption, and total retail sales of consumer goods will increase by 11%, 13.4%, and 8.4% year-on-year, respectively.
New, is the current feature and bright spot of my country's consumer market.
From the east to the central and western regions, from cities to rural areas, from physical retail to online retail, from commodity consumption to service consumption... Looking at my country's consumer market, new technologies, new models, and new business formats are emerging at an accelerated pace, full of new ideas every day.
New products are very popular——
Looking at the rising sales data, Xu Liguo, director of Jiangsu Golden Sun Textile Co., is very happy.
"I didn't expect that with the help of consumer demand analysis, the new product designed can have such a large sales volume!" Last year, the company carried out targeted product innovation based on the needs of target users to create new advantages.
The sales volume of the new four-piece bed set produced by the company achieved a substantial increase.
New products have become a new bright spot in the growth of the consumer market.
Xu Xingfeng, head of the Department of Market Operation and Consumption Promotion of the Ministry of Commerce, said that last year, my country's smart consumption grew rapidly, with 266 million 5G mobile phones shipped, a year-on-year increase of 63.5%, accounting for 76% of mobile phone shipments in the same period.
The new service refreshes the experience——
Intime Department Store Zhejiang Hangzhou Wulin Branch, Li Jiale, a citizen, not only brought his children to go shopping, but also participated in activities such as the lantern festival and parent-child carnival organized by the mall. For things, Li Jiale no longer needs to carry the goods home, but can choose the express service to send them home.
Improve the experience to capture consumers.
Nowadays, more and more market players pay more attention to adapting to new changes in consumer demand, and enhancing the adaptability and flexibility of supply structures such as goods, services, and business formats to changes in demand. New experiential, immersive, and interactive scenarios are emerging. The better service experience has won the praise of consumers.
New ideas take root -
Li Wenhua, a citizen of Qingyunpu District, Nanchang City, Jiangxi Province, came to the Huahong Automobile User Center to prepare for the advance payment.
"The new energy vehicle I bought is not only energy-saving and environmentally friendly, but also more intelligent. My whole family is very satisfied." Li Wenhua said happily.
According to the relevant person in charge of Huahong Automobile Group, more than 20 new energy vehicles have been reserved during the Spring Festival alone.
Consumption is not wasteful, and green is more fashionable.
Green consumption is booming in China.
Last year, the sales volume of new energy vehicles in my country reached 3.521 million, an increase of 1.6 times over the previous year; the transaction volume of used cars reached 17.585 million, an increase of 22.6% over the same period last year.
Full of confidence, great consumption potential
The Spring Festival this year coincides with the Beijing Winter Olympics, which is destined to be unusual.
The mascot of the Beijing Winter Olympics "Bing Dun Dun" is "fire"!
At the entrance of many specialty stores, consumers who bought "BingdunDun" lined up in long queues.
On the Internet, "Bing Dun Dun" was sold out as soon as it was released.
Ice and snow sports are on fire!
Data from an e-commerce platform shows that the number of orders related to ice and snow sports has increased significantly. In January, the number of searches for online ice and snow sports experience courses for beginners more than doubled from the previous month.
Ice and snow tourism is on fire!
The popularity of ice and snow tourism has increased rapidly, and the bookings of related products are hot. The order volume of ice and snow scenic spots on an e-commerce platform increased by 68% compared with the same period last year.
"In a big market like our country, there is a lot of confidence in stabilizing consumption," said Wang Yun, deputy director of the Institute of Foreign Economics of the China Academy of Macroeconomics.
With a population of more than 1.4 billion, my country's per capita GDP has exceeded 12,000 US dollars, making it the most potential consumer market in the world.
The optimization and upgrading of residents' consumption, combined with modern technology and production methods, contains huge room for growth.
Consumption base is stable——
During the Spring Festival, when I walked into the Deutsche Bank supermarket in Xiangcheng, Henan, a strong festive atmosphere came to my face.
"A year-end bonus was issued, and I brought my children to buy some new clothes," said Li Chunyan, a citizen who came shopping with her family.
Supermarket monitoring data showed that nearly 20,000 people entered the store that day.
"We have prepared sufficient sources of goods and continued to improve the quality of products to make consumers more satisfied." said Ma Nan, head of Deutsche Bank Supermarket.
At present, my country's middle-income group continues to expand, and the income level of residents is steadily increasing. In 2021, the per capita disposable income of Chinese residents will reach 35,000 yuan, an increase of 9.1% over the previous year, stabilizing the consumption base.
At the same time, my country's economic development is characterized by strong resilience, great potential, broad prospects, and long-term improvement. It has the foundation, conditions, confidence, and ability to maintain stable, healthy and sustainable economic development and provide the most reliable means of consumption for consumption. support.
Consumption expectations are stable -
"Our country is coordinating epidemic prevention and control and economic and social development, and our business will definitely get better and better," said Wang Lewen, the operator of a homestay in Beijing's Yanqing District.
At the beginning of 2020, affected by the new crown pneumonia epidemic, Wang Lewen experienced a period of suspension of business.
After continuously adjusting the business model and improving the epidemic prevention and control measures, the business of the dozen or so homestays he runs is very hot.
"It is expected to continue to stabilize, and the momentum of consumption upgrade will not weaken." said Dai Bin, president of the China Tourism Academy.
As the normalized epidemic prevention and control policies become more precise and scientific, industries such as accommodation, catering, and housekeeping are expected to achieve more stable development.
Consumption policy is stable——
Hollow noodles, Guanxian crispy meat, aluminum woven handicrafts... At the first e-commerce New Year's Day held in Guanxian County, Shandong, local agricultural special products took the e-commerce express train, and the sales channels were wider; New Year's Goods", enjoy more benefits and convenience, and release new vitality of urban and rural consumption.
"Last year, the county established a special work class to promote the construction of rural e-commerce talent teams, helping us to expand the e-commerce market from the aspects of policy environment, skills training, and talent cultivation, and achieve new breakthroughs in sales." Guanxian Dongyuan Agricultural Products Co., Ltd. General Manager Liu Dongtian said.
During the 14-day New Year's Day, the sales of participating merchants online and offline reached more than 10 million yuan.
The person in charge of the Department of Consumption Promotion of the Ministry of Commerce said that this year, the Ministry of Commerce will firmly implement the strategy of expanding domestic demand, adhere to the principle of stability, seek progress while maintaining stability, coordinate the work of epidemic prevention and control and consumption promotion, promote the continuous recovery and upgrading of consumption, and provide better services Build a new development pattern.
Accurate force, good consumption prospects
This year, Hainan's outlying islands' duty-free sales achieved a "good start", which is inseparable from Hainan's efforts in many aspects.
Before the festival, CDFG Sanya International Duty Free City introduced the first Hainan duty-free store of several brands, and also launched online and offline promotions, which were well received by consumers.
Chen Lifen, a researcher at the Institute of Market Economy of the Development Research Center of the State Council, believes that at present, the structure and driving force of my country's domestic demand are changing.
In the future, my country's strong domestic market scale advantage will become more prominent.
As long as precise efforts are made, my country's consumer market can embrace broader prospects.
Improve the energy level of traditional consumption and accelerate the development of new consumption.
"Release potential, innovation is the best key." Wang Yun said.
Whether it is traditional consumption or new type of consumption, relevant policies must be targeted to meet new demand and form new driving force with new supply.
For example, in the field of traditional consumption, it is necessary to continue to deepen the reform of the field of automobile circulation, encourage the promotion of home appliances and furniture, and better promote the recovery and development of service consumption such as catering.
In the field of new consumption, Chen Lifen believes that in recent years, "cloud economy", "cloud consumption" and contactless transaction services have developed rapidly, indicating that developing new consumption models and new formats and promoting online and offline integration are important growth points for consumption.
It is necessary to study and further encourage the development of new business forms, new models and new scenarios, and expand new consumption such as intelligence, customization, experience, and fashion.
Promote the upgrading of urban consumption and make up for the shortcomings of rural consumption.
The urban consumption volume is large and the proportion is high.
In Wang Yun's view, it is necessary to accelerate the cultivation and construction of international consumption center cities, promote the high-quality development of pedestrian streets, and carry out demonstration and creation of smart business districts and smart stores to make urban life more quality; Community commercial facilities make urban life more warm.
At the same time, the rural consumption potential is huge and the development space is broad.
Chen Lifen believes that it is necessary to speed up the construction of a unified domestic market, improve the modern circulation system, improve the efficiency of urban and rural distribution, enrich the supply of commodities suitable for rural consumers, strengthen the construction of the agricultural product supply chain system, and promote the two-way circulation of industrial products to the countryside and agricultural products to the city.
Vigorously innovate commodity consumption and accelerate the development of service consumption.
"I really didn't expect that these high technologies can be used at home." Recently, the elderly in Jiangxi Yu Village, Puyang Town, Xiaoshan District, Hangzhou City, Zhejiang Province were beaming with smiles.
Relying on 5G technology, the village has accelerated digital rural construction, allowing the elderly to taste the sweetness of digitally empowered rural construction.
The elderly in the village can enjoy more comfortable home care services by wearing smart watches, coupled with smart devices such as "monitoring artifact" linked cameras and smart mattresses that monitor sleep quality.
In 2021, my country's retail sales of goods will have a good growth trend, an increase of 11.8% over 2020, an increase of 9.2% over 2019, and an average growth of 4.5% over the two years.
From the average growth rate of the two years, the retail sales of all categories of goods maintained growth.
Further innovation in product supply and improvement of service levels will better meet the needs of consumption upgrades.
The start is stable and the whole year is stable.
This year, as my country accelerates the construction of a new development pattern and steadily implements the strategy of expanding domestic demand, the effect of a series of measures to expand consumption continues to show. Residents' consumption will continue to recover steadily, improve quality while maintaining stability, and give better play to the "stabilizer of the stable operation of the national economy". " and "ballast stone" effect.