China News Service, Changsha, February 20 (Reporter Tang Xiaoqing) "Gu Ailing's actions in the 'U-slot' field competition are so cool, I have become her 'fan'." In the happy snow area of Xiangjiang Happy City, Yuelu District, Changsha, Hunan In the ski area, Luo Yunyun, a 17-year-old girl who experienced skiing, swooped down according to the instructor's command.
Since Beijing's bid to host the Winter Olympics, ice and snow sports have become more and more popular among Chinese people, and the construction of venues and facilities has also accelerated.
There are more than ten ice and snow sports venues in the southern province of Hunan, and the scale of the ice and snow industry is increasing by 15% year by year.
During the Spring Festival, the ticket revenue of Xiangjiang Happy City jumped to the top ten scenic spots in Hunan.
"Here, tourists can not only ski, but also experience ice and snow projects such as ice bicycles, bumper cars on ice, and cable car in the snow country." He Mingsheng, deputy general manager of Hunan Xiangjiang Group Hua Nian Cultural Tourism Company, said that the number of tourists in the venue has increased in the past month. Nearly 200%, the maximum daily passenger flow reached 4,500.
Commemorative badges of various Winter Olympics are on display.
Photo by Yang Huafeng
The "Beijing 2022 Winter Olympics and Winter Paralympic Games Legacy Report Collection (2022)" shows that from 2020 to 2021, the number of ice and snow tourists in China will be 230 million, and the revenue of ice and snow tourism will be 390 billion yuan.
According to the big data of major travel travel platforms, ice and snow sports tours and indoor ice and snow tours are rapidly driving the tourism market.
The Beijing Winter Olympics also boosted the sales of related cultural and creative products.
"Winter Olympics cultural and creative products are welcoming the peak consumption season. The most popular ones are Bingdundun, Xuerongrong and other dolls, figures and ice and snow sports series badges. Many citizens support by buying a Winter Olympics cultural and creative product. Winter Olympics." Zhou Yun, a staff member of an official licensed merchandise retail store in Changsha, said that online pre-sale of licensed products for the Winter Olympics is also very hot, "it's hard to find a pier".
The spring breeze of the "Winter Olympics economy" has brought new opportunities for the development of various Winter Olympics-related enterprises.
Hunan Farsoon High-Tech Co., Ltd. uses 3D printing technology to provide the national snow team athletes with load-reducing helmet linings, and also tailor-made lightweight and personalized new short-track speed skating knives for Chinese short-track speed skating team athletes.
Fan Xiaohan, manager of the company's polymer products business department, said that with the increasing popularity of the Beijing Winter Olympics, driven by consumer demand, Chinese companies are actively exploring the "sports +" economy, taking scientific and technological research and development as a breakthrough, and domestic brands have accelerated their pace on the international stage. .
A child took a group photo with the snow sculpture Bing Dun Dun.
Photo by Yang Huafeng
After Beijing's successful bid for the Winter Olympics, Zhang Xiaobo, who loves ice and snow sports, came to Changsha to apply for a snowmaking technical staff.
"I have worked for more than 6 years and made thousands of tons of snow. I hope that one day an athlete can slide on the snow made by myself." Zhang Xiaobo, 44 years old this year, said that Hunan has 10 snow making technicians, and there will be more Many people joined the ranks of snowmakers for the Beijing Winter Olympics.
Relevant analysts pointed out that in the fields of digital renminbi, hydrogen energy, artificial intelligence, robots and high-end manufacturing, the investment and blessing effect brought by the Winter Olympics will be more obvious.
"The application of hydrogen energy in the Beijing Winter Olympics will accelerate the market investment boom in hydrogen energy. The practice of carbon neutrality in the Beijing Winter Olympics is also the investment vane of the future carbon neutrality era." Economic Analysis of Changsha Securities Company Shi Heming said that the "Winter Olympics economic effect" brought by the Beijing Winter Olympics will continue and create more value.
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