China Economic Net, Beijing, February 18 (Reporter Ma Changyan) "The realization of China's goal of 'driving 300 million people to participate in ice and snow sports' is the most important legacy that the Beijing Winter Olympics has given to the global winter sports and the Olympic movement. The first 'gold medal' of the Beijing Winter Olympics." Tu Xiaodong, director of the Publicity Department of the State Sports General Administration, said at a special press conference at the 2022 Beijing News Center on the 17th.
On July 31, 2015, at the 128th plenary session of the International Olympic Committee held in Kuala Lumpur, Beijing won the right to host the 2022 Winter Olympics.
In the process of bidding for the Beijing Winter Olympics, China officially made a solemn commitment to the international community to "drive 300 million people to participate in ice and snow sports".
Tu Xiaodong introduced at the press conference how the Beijing Winter Olympics "led 300 million people to participate in ice and snow sports".
Tu Xiaodong said that since the successful bid for the Winter Olympics in 2015, ice and snow sports are becoming a fashionable way of life for the Chinese people, and the vision and goal of "driving 300 million people to participate in ice and snow sports" has gradually become a reality.
In January this year, the National Bureau of Sports entrusted the National Bureau of Statistics to carry out a statistical survey report on "driving 300 million people to participate in ice and snow sports".
The data shows that China has achieved the goal of "driving 300 million people to participate in ice and snow sports". The number of people participating in ice and snow sports nationwide has reached 346 million, and the participation rate of residents has reached 24.56%. There are 654 standard ice rinks and 803 indoor and outdoor ice and snow sports. ski facility.
With the improvement of the popularity of ice and snow sports and the wide spread of ice and snow sports culture, the public's love for ice and snow sports has gradually increased, and the spontaneous participation rate of ice and snow sports has gradually increased.
Relevant survey data show that 92.64% of the public participate in ice and snow sports through personal and spontaneous means.
Tu Xiaodong said that the development of ice and snow sports is an inevitable requirement for building a strong sports country. my country should promote the construction of a strong sports country through the leap-forward development of ice and snow sports, and realize the coordinated development of summer sports and winter sports.
my country implements the strategy of “expanding from the south to the west, expanding to the east”, and actively guides different regions to carry out mass ice and snow sports according to local conditions, each with its own emphasis. The development pattern of complementary advantages and benign interaction.
When more people fall in love with ice and snow sports, it also drives the development of the ice and snow economy.
Tu Xiaodong said that although my country's ice and snow industry started late and has a low starting point, driven by the Beijing Winter Olympics, my country's ice and snow-related industries have entered a stage of rapid development, ice and snow tourism has developed rapidly, equipment manufacturing has grown rapidly, competition performances, professional training, venues Industries such as facility construction and operation continue to grow, and the ice and snow industry chain continues to improve.
According to the relevant survey data of the Ministry of Culture and Tourism, the number of national ice and snow leisure tourists has increased from 170 million in the 2016-2017 ice and snow season to 254 million in the 2020-2021 ice and snow season. 100 million person-times, my country's ice and snow leisure tourism revenue is expected to reach 323.3 billion yuan.