In the face of the same fried sauce noodles, a blogger in a shop said that it was "too expensive" and "unable to eat", and two days later changed it to "the taste of my mother"... The authenticity and reliability of the Internet celebrity shop raise doubts.

More and more consumers suspect that the content of the shop visits is false. At the same time, some merchants said that after spending nearly 10,000 yuan to invite shop experts, the business results are still not satisfactory.

　　Today, when online social networking is increasingly integrated into people's daily lives, online celebrity shoppers have a certain boosting effect on driving consumption.

However, Internet celebrities should seek truth from facts and must not decide whether to “push” or “step on” based on whether the store owner gives money or not. This is very likely to damage the legitimate rights and interests of consumers, and will also “plant grass” for the Internet. ecological damage.

Shop-exploring internet celebrities should cherish their feathers, and don’t make shop-visiting a “one-shot deal”.

To this end, they should stick to the bottom line of their profession, abide by laws and regulations, be honest and trustworthy in their recommendations, and refrain from making false claims for immediate benefits, and making others play themselves into a "pit".

　　Not letting Internet celebrities visit stores for profit, on the one hand, depends on the self-discipline of Internet celebrities and their groups, and on the other hand, it is urgent to supervise them.

At present, some online celebrity shopping experience behaviors belong to their personal consumption experience, and some are purely commercial advertising behaviors. It is necessary to clarify relevant standards and systems for two different situations, and supervise them in accordance with laws and regulations to prevent some Internet celebrities. Taking the opportunity to fish in troubled waters, implement false propaganda, and spread false advertising to deceive consumers.

As a relevant store, we cannot one-sidedly overestimate the advertising effect of online celebrity shoppers. In the final analysis, we must work hard to improve the quality of our products and services. Only in this way can we leverage the influence of Internet celebrities to "drain traffic" and help us move towards "" long red".

(Zhou Huihong)