Our reporter He Liang

　　Into the Winter Olympics Black Technology

　　"The Olympic Games is not only a wrestling arena for competitive sports, but also a media feast for sports enthusiasts all over the world. The emergence and maturity of digital media technology has brought sports event broadcasting into a new era." At the International Olympic Games held on February 16 At the regular press conference of the Beijing Winter Olympics Organizing Committee and the Beijing Winter Olympics Organizing Committee, Zhao Weidong, spokesman of the Beijing Winter Olympics Organizing Committee, said that the innovative application of digital media technology in the Beijing Winter Olympics has made the characteristics of each event and the athletes' exciting The moment will be perfectly captured by the camera, and the Beijing Winter Olympics has also become the first Winter Olympics in the history of the Olympic Games to realize the live broadcast of 8K video technology and the broadcast of important sports events.

　　Since the start of the Beijing Winter Olympics, digital media technology has continuously refreshed the audience's viewing experience in front of the screen.

In the short track speed skating event, the fast tracking technology allows the audience to see the exciting process of the athlete from breaking out to surpassing the finish line; in the freestyle ski jumping event, the 360-degree free viewing angle system reproduces the athletes' movements from multiple angles for the audience. The highlight moment; the bullet time in the curling competition, the detailed and superb technical movements of the athletes are replayed on the screen in all directions...

　　In the broadcasting process of the Olympic Games, the 2008 Beijing Summer Olympics is considered to be the first digital Olympic Games.

In that year, the rights-holding broadcaster of OBS (Olympic Broadcasting Service) broadcasted the event digitally for the first time on a large scale.

With the innovation of broadcast technology, Internet platforms carried out large-scale live broadcasts at the Tokyo Olympics held last year.

When the Beijing Winter Olympics is currently underway, the scale of online live broadcasts is even more prominent.

Timo Lum, CEO and Managing Director of IOC Television and Marketing Services, commented that the coverage of the Olympic Games has undergone a historic shift between traditional television coverage and live streaming over the Internet.

　　OBS's statistical forecast of coverage of rights-holding broadcasters around the world is gratifying.

The global broadcast time of the Beijing Winter Olympics will hit a record high of 6,000 hours, 400 hours more than the 5,600-hour broadcast record set by the 2018 PyeongChang Winter Olympics.

　　Moreover, judging from the ranking of ratings, the Beijing 2022 Winter Olympics has achieved the dominance of all rights-holding broadcasters in the market.

"The opening ceremony of the Beijing Winter Olympics was also a great success from the perspective of broadcasters." Timo Lum said that in addition to his artistic achievements, relevant data made him very confident to say that the opening ceremony of the Beijing Winter Olympics was a huge success. The broadcast has surpassed any previous Winter Olympics.

"Today's forecast is that 500 million viewers watched the Beijing Winter Olympics through broadcast, which is much higher than the 388 million viewers of the opening ceremony of the Sochi Winter Olympics, which ranked first." Timo Lum said.

　　In addition, the streaming media playback volume of the Beijing Winter Olympics in the first 4 days has exceeded the streaming media playback practice of the entire PyeongChang Winter Olympics schedule.

On European digital service platforms, the broadcast of the Beijing Winter Olympics has surpassed traditional linear media.

“The Beijing 2022 Winter Olympics has become the most viewed Winter Olympics on digital platforms, with more than 57 million people visiting the Beijing 2022 Winter Olympics website, and the Beijing Winter Olympics is already the most viewed in many countries. one of the events," Timo Lum said.

　　(Science and Technology Daily, Beijing, February 16)