The Ministry of Culture and Tourism and the National Development and Reform Commission recently announced the list of national-level tourist and leisure blocks, and 54 blocks including Qianmen Street in Beijing and Yangliuqing Ancient Town in Tianjin were selected.
These tourism and leisure districts with distinctive regional characteristics are favored by citizens and tourists, and become new highlights of local cultural tourism and new leisure space for host and guest sharing, which greatly enhances the city's popularity and reputation.
become a tourist attraction
During the Lantern Festival, Beijing's Qianmen Street is full of New Year's flavors, and tourists are like weaving.
When the traditional festival meets the Winter Olympics, the Winter Olympics landscape at the north entrance of the main street attracts many tourists to take pictures.
According to statistics from the Beijing Municipal Bureau of Culture and Tourism, the Qianmen Street scenic spot received 941,000 tourists during the Spring Festival, making it the scenic spot with the most tourists in Beijing.
The Central Street Pedestrian Street in Harbin, the Northland Ice City, gathers the most popular Chinese New Year.
During the Spring Festival, many activities are held here. People come to this century-old street to watch song and dance performances, enjoy various ice sculptures, guess Chinese New Year lantern riddles, watch intangible cultural heritage performances, and taste Chinese and foreign delicacies.
Laughter and laughter lingered on the pedestrian street, filled with peace and joy.
The Wukang Road-Anfu Road block in Shanghai is known as the "Wanguo Residential Architecture Expo Block", forming a strong leisure atmosphere of "an immersive block, a space to read, a memory that can be nostalgic, and an experience that can be cherished". popular check-in place.
During the Spring Festival, citizens and tourists strolled through Ba Jin's former residence and Wukang Building to observe the diverse architectural features and explore the century-old cultural road.
In the Wukang Road Tourist Information Center, people drink coffee, appreciate all kinds of cultural and creative objects with the "taste of Wukang Road", and enjoy a leisurely time.
Walking into the historical and cultural block of "Old Nanning, Three Streets and Two Alleys" in Guangxi, it is like traveling back to the long years of ancient Yongcheng.
At the beginning of the lanterns, the antique buildings of Ming and Qing Dynasties and the arcades of the Republic of China reproduce the fireworks of old Nanning in the interlaced light and shadow.
During the Lantern Festival, parades, performances, and interesting lantern riddle guessing interactive activities are held here.
The first batch of selected national-level tourism and leisure blocks covers 31 provinces, autonomous regions, municipalities directly under the Central Government and the Xinjiang Production and Construction Corps. With distinctive cultural themes and regional characteristics, it has functions such as tourism and leisure, cultural experience, and tourism public services. It integrates tourism, catering, entertainment, shopping, accommodation, leisure and other formats to meet the needs of tourists and local residents for sightseeing and leisure.
Wu Liyun, associate professor of the Chinese Culture and Tourism Industry Research Institute of Beijing International Studies University, said that the construction of tourism and leisure blocks is not only the subjective requirement of the public for normalized leisure life, but also an objective reflection of the upgrading of the tourism industry.
Inherit local culture
To appreciate the beauty of a city, we must not only appreciate the natural scenery, but also appreciate the humanistic charm.
Wu Liyun believes: "Tourist and leisure blocks are the new cultural business cards of cities. Streets are the soul of cities and villages, recording the development and changes of a place, and carrying local people's nostalgia and cultural memory. Culture is the source of the unique appeal of tourist and leisure blocks. , is also the fundamental difference from other neighborhoods."
Qianmen Street, located at the core of Beijing's central axis, is the most typical place for Beijing's residential culture, merchant culture, market culture, guild culture, folk culture, and Liyuan culture. The old store also has fashion stores such as "Beijing Gifts" and Forbidden City Cultural and Creative.
"The tourist and leisure district is not only a normalized living and leisure space for local residents, but also an important tourist space for foreign tourists to experience the culture and life of the destination. While facilitating residents' life and carrying the cultural memory and life imprint of the locals, the tourist and leisure district is also a place for foreign tourists. Tourists provide an important channel to integrate into the local area and feel the fireworks." Wu Liyun told reporters.
Yongqingfang, Liwan District, Guangzhou City, Guangdong Province, can be called "the most Guangzhou" and is the most typical district of Cantonese culture, full of strong Lingnan style.
On the eve of the Spring Festival, Yongqing Square welcomes the Spring Festival to recreate the old scenes, holding a water flower market, and Yongqing Pier is equipped with a flower boat experience area.
Yongqingfang is also integrated into a variety of innovative formats such as national fashion, intangible cultural heritage, museums, and homestays, making it the best place for citizens and tourists to experience traditional and trendy culture.
Qinghefang, Hangzhou City, Zhejiang Province, was once the "root of the imperial city" of the capital of the Southern Song Dynasty, and now it has reproduced its historical and cultural features.
Hefang Street is always bustling, with a variety of former residences of celebrities, museums, collections and restaurants that have continued for thousands of years.
Innovative leisure space
Different from traditional tourist attractions, tourist and leisure blocks are not only a display area of traditional culture, but also an experience area of fashion trends, which can not only touch the cultural context of the city, but also enjoy the multi-format consumption experience.
Wu Liyun believes that tourism and leisure is becoming the basic function of more and more cities.
The tourism and leisure district is a place for concentrated consumption and experience of urban characteristic culture, catering, commerce, tourism, sports, entertainment, accommodation and other formats, and it is also a test site for tourism and multi-industry integration.
Taikoo Li Sanlitun is a fashionable landmark in Beijing and an active night economy. Many fashion brands have their first stores in Beijing and Asia settled here.
The consumption scene created here shows a trendy and fashionable lifestyle, which is deeply loved by young people.
The Old Bund in Ningbo, Zhejiang Province has been one of the most prosperous ports since the Tang and Song Dynasties. It is the earliest Bund in China, 20 years earlier than the Shanghai Bund.
It retains a large number of European-style buildings since the opening of the port, and integrates elements of new urban culture, becoming a city fashion landmark integrating shopping, food, entertainment and tourism.
Dajiu Street Tourist and Leisure District is the city that never sleeps in Chongqing. Many bars, fashion restaurants, creative shops, shopping malls and movie towns gather here. It is mainly based on night economy, and integrates cultural creativity, cross-border business and other multi-format urban culture. It is a popular tourist district.
The launch of the first batch of national-level tourism and leisure blocks will promote the concentration of tourism and leisure products and services, beautify the image of the city to help urban renewal, and promote tourism and leisure as the basic function of the city.