This week, the Beijing Winter Olympics mascot "Bing Dun Dun" opened a new round of pre-sale at the official Olympic flagship store.

Take the most popular dolls as an example, 500 per hour for seconds to empty.

　　Popularity, scarcity, snap-up... What a familiar scene, Linna Belle and KFC Bubble Mart blind box have all experienced it before, but there is a big difference - "Bingdundun" does not have a large scale No relevant information can be found on second-hand trading platforms such as Xianyu and Dewu.

It is said that there are high-priced purchasing agents offline.

These days, the vast majority of consumers are still shouting "one pier is hard to find", waiting for the official replenishment.

　　This is kind of weird.

Whether Linna Belle or KFC Bubble Mart blind box, after all, it is only popular among a small number of young people; "Bing Dun Dun" has reached the hearts of hundreds of millions of people, and it also has its own national pride aura. It stands to reason that the market demand is greater and there are more hype points. How can scalpers be willing to miss the opportunity?

　　The reason why the "Bing Dun Dun" "out of the circle" can effectively guard against scalpers mainly depends on three things: first, the law is first, and there is a basis for purifying the market environment; second, the statement is timely and the willingness to maintain the market order; Third, the supply is strong, and it has the ability to stabilize market supply and demand.

　　According to my country's "Regulations on the Protection of Olympic Symbols", the sale of commodities containing the Olympic symbols must obtain the permission of the right holder, otherwise it will be regarded as infringement and punished by the market supervision department.

In addition, my country's trademark law, copyright law, advertising law and anti-unfair competition law and other laws and regulations have perfect protection for Olympic intellectual property rights.

It can be said that "Bing Dun Dun" is not only wearing a crystal clear shell, but also a strict and invisible intellectual property "protective cover".

　　The most important thing is that Xianyu and other platforms have set a ban on listing according to the "Regulations". Even if the scalpers grab "Bingdundun" and other related products, they cannot trade through the Internet, which greatly weakens their online resale products. Potential for profiteering.

For a very small number of offline scalpers, the regulatory authorities pay close attention to and crack down on them.

Recently, the Beijing Dongcheng Public Security Bureau imposed administrative penalties on three offenders who reselling "Bingdundun" in accordance with the law.

Market supervision departments in many places across the country also reminded that if consumers find that scalpers are hyping "bing dun pier", they can call the 12315 hotline or report to the local market supervision department.

In short, scalpers hyping "Bingdundun" are suspected of breaking the law, and they will be punished if they dare to reach out.

　　Consumers can wait for the "Dream of Love" with peace of mind, which also benefits from the timely official statement, which has stabilized market expectations.

The Beijing Winter Olympics opened on the evening of February 4th, and there were signs of panic buying "Bingdundun" on the 5th. On the same day, the official Olympic flagship store issued a notice that the purchase of popular products had been restricted. Don't buy licensed products at high prices from scalpers, and don't believe in price hype.

Since then, the Beijing Winter Olympics Organizing Committee has repeatedly released signals to fully organize production and orderly replenishment and sales, and also said that "Bingdundun" will be sold at least until June this year.

These remarks appease consumers who are eager to buy - the country has promised to replenish the goods, so what else should we worry about?

　　In contrast, the manufacturers and distributors of some hot-selling products did not give consumers a "reassuring pill" in a timely and sufficient amount, but left room for hype for scalpers intentionally or unintentionally.

It seems that the scalpers are not uncontrollable, or whether the supervision is effective.

　　Consumers' confidence in "per capita ice pier" also comes from their firm confidence in China's manufacturing.

"Bingdundun" was launched two or three years ago, and it has been tepid, so the Olympic Organizing Committee did not arrange too many orders before the opening.

After the opening of the Winter Olympics, people's enthusiasm for buying Bingdundun exploded instantly, and it coincided with the workers' Spring Festival holiday, which led to delayed replenishment.

However, with China's strong supply chain capabilities and manufacturing capabilities, it is not difficult to achieve "per capita ice piercing" when factories start production at full capacity.

According to media reports, 100,000 plush versions of "Bingdundun" and 180,000 "Bingdundun" for the Chinese New Year are already on the way.

To borrow a recent popular saying, "You can always believe in Made in China".

This is not only the confidence of "Bingdundun" to prevent scalpers, but also the confidence of more than 1 billion consumers and 150 million market players in China.

(Source of this article: Economic Daily Author: She Ying)