He was fined 150,000 yuan for falsifying and exaggerating the curative effect in the form of "club sales"

　　Hangzhou News from our newspaper (Reporter Shi Benyun) In order to make huge profits, unscrupulous merchants exaggerate and falsify the products they sell through many means such as "health lectures", "free gifts" and "expert consultations", aiming at the psychological needs of the elderly consumer groups for health care. Functions, curative effects, misleading and deceiving elderly consumers to buy at high prices have occurred from time to time.

Recently, the Consumer Protection Committee of Jingning She Autonomous County, Lishui City, Zhejiang Province, together with the Jingning County Market Supervision Department, investigated and dealt with a case of falsely advertising goat milk powder.

　　On January 5, the Consumer Protection Committee of Jingning County received reports from the public that there was a conference-style promotion and promotion of "Yulei Baoyuan" goat milk powder in a food store located in Xinjing Mall, Hexi Street, Jingning County. Epidemic prevention and control risks.

Jingning County Consumer Protection Committee immediately organized law enforcement officers to conduct investigation and disposal work at the scene together with the County Market Supervision Bureau.

After on-site inspection by law enforcement officers, they found that more than 40 middle-aged and elderly people in the conference room on the second floor of the store were watching the promotional video of "Lecturer" Chen Mou (who was hired by the actual salesman Li Mou) explaining "Yulei Baoyuan" goat milk powder .

The conference room has a small space and poor air circulation. The operator has not implemented anti-epidemic measures such as temperature measurement of the participants and inspection of the health code and itinerary code. The operator immediately suspends this clustered marketing campaign.

Afterwards, a comprehensive inspection of the store was carried out, and the products, promotional materials, computers, etc. in the venue were registered and kept.

　　It was found out that the "Yulei Baoyuan" goat milk powder sold by Li (the actual seller) was purchased at a price of 105 yuan per can, and the nominal retail price was 356 yuan. Consumers can become members by paying 100 yuan, and members can buy sheep The price of milk powder is 256 yuan.

There are a large number of PPT files stored in the notebook computer used for on-site publicity, including information about cardiovascular and cerebrovascular diseases, insomnia and dreaminess, sleep quality, rheumatism, bone and joint diseases, respiratory and digestive tract diseases, kidney qi deficiency, frequent urination at night, qi and blood Deficiency, low immunity, gout caused by excessive uric acid, blurred vision caused by eye diseases, etc., as well as the introduction of many world historical celebrities who died of various diseases.

The staff also found that among them, "common problems of the elderly - cold hands and feet, due to qi deficiency, blood deficiency, kidney deficiency caused by poor blood circulation, insufficient blood volume, cold hands and feet - a cup of Yulei Baoyuan" and other promotional content, are all in the It is expressly or implied that "Yuleibaoyuan" goat milk powder has the function of treating and preventing diseases.

The above, combined with the explanation of the salesperson, is extremely deceptive and misleading for the elderly.

　　According to Article 8 of the "Anti-Unfair Competition Law", "Business operators shall not make false or misleading commercial promotions, deceive or mislead consumers about the performance, functions, quality, sales status, user evaluations, and honors of their products. Li, the party involved, sold goat milk powder to the elderly in the form of “club sales”, fabricated and exaggerated the efficacy of its products in the process of publicity, and illegally promoted a large number of disease prevention and treatment content, which was enough to cause misunderstandings among the elderly , mistakenly believe that the product has therapeutic and health care effects, which may delay the best time for treatment for the elderly with poor health, and at the same time, excessive purchases also increase unnecessary economic burdens and undermine the fair competition order in the market.

The Jingning County Market Supervision Bureau determined that the party Li constituted false propaganda as stipulated in Article 8 of the Anti-Unfair Competition Law, and ordered Li to immediately stop the illegal behavior and imposed a fine of 150,000 yuan.

　　It is reported that the Jingning County Market Supervision Bureau will continue to maintain its crackdown on false propaganda, and will investigate and deal with suspected violations of laws and regulations in accordance with laws and regulations.

　　At the same time, Jingning County Consumer Protection Committee once again reminded consumers not to covet free gifts and welfare "pies", and to be alert to illegal publicity and marketing "traps".

Do not treat food and health food as medicine, and if you are unwell, you must go to a regular hospital for diagnosis and treatment.

If any suspected illegal "trade-off" behavior is found, call 12345 and 12315 for complaints and reports in a timely manner, or report directly to the market supervision department.