Our reporter Zhang Zhiwei

　　Trainee reporter Zhang Bo

　　During the Beijing Winter Olympics, Gu Ailing, Ren Ziwei and other athletes performed excellently on the field, which made the public's enthusiasm for ice and snow sports continue to increase.

Outside the arena, the attention of the ice and snow track has also continued to rise. VC, PE and other institutions have accelerated the deployment of ice and snow related projects since last year.

　　According to Tianyancha data, since 2021, a total of 7 ice and snow-related companies have received financing, with a total of more than 10 financing events and a total disclosed financing amount of over 250 million yuan. The projects that have received financing are concentrated in the skiing field.

　　From the perspective of investors, there are many leading institutions involved.

In August last year, Huabei completed a 40 million yuan A round of financing, which was exclusively invested by Hillhouse Ventures.

It is understood that Chubei is a geographically-based ski video social app, dedicated to serving Chinese skiers and providing a platform for skiers to communicate and share.

After this round of financing, Chubei will continue to make breakthroughs and innovations on the basis of the original products, and optimize the ski trajectory algorithm.

　　The "Securities Daily" reporter noticed that Hillhouse Capital announced in April 2020 the establishment of a joint venture with the snowboard brand Burton to jointly operate Burton's business in China.

At that time, Hillhouse Capital said, "With the approach of the 2022 Beijing Winter Olympics and the continuous deepening of consumption upgrades, national ice and snow sports are taking off in China, and China is undoubtedly the largest market for winter sports in the world in the future."

　　Sequoia China participated in the financing of high-end snowboard brand Snow Owl Technology.

Snow Owl Technology was established in March 2021, starting with skiing and snowboarding, and is committed to creating a full-category outdoor lifestyle brand with "sports technology" as the core, hoping to let more people feel the fun of outdoor sports.

In January this year, Snow Owl Technology announced that it has completed two consecutive rounds of financing in the angel round and angel + round within half a year, with a cumulative amount of tens of millions of yuan.

The angel round was led by Xianfeng Evergreen and followed by Sequoia China Seed Fund; the Angel+ round was led by Sequoia China Seed Fund, and Xiaohongshu and Shenwan Capital followed.

　　Shenzhen Venture Capital invested in the ski sports equipment brand Aoxue Culture. In January last year, Aoxue Culture received 20 million yuan of Pre-A round financing from Shenzhen Venture Capital.

Aoxue Culture was established in 2014 and started from skiing self-media. In 2015, it launched two ski equipment brands "Zero Summer" and "NOBADAY".

This round of Pre-A round financing will be used for product research and development, store expansion and team building.

　　In addition, Jinsha River Ventures, Zhengxin Investment, Paradise Silicon Valley, Yinke Venture Capital and other institutions have also invested in ice and snow-related projects. For example, the Series A financing of SNOW51, a one-stop service platform for the ski industry, was led by Jinsha River Ventures.

At that time, Zhu Xiaohu, managing partner of Jinsha River Ventures, said that skiing is a trillion-dollar market, and it has just begun in China, and there are huge opportunities for future growth.

The Winter Olympics accelerated the outbreak of the ski industry, and consumption upgrades drove the continuous expansion of high-end and young skiers and the continuous improvement of consumption power.

　　It is worth mentioning that the largest financing of the ice and snow track last year came from Zhengxin Investment and Xueleshan. In December last year, Xueleshan completed a 100 million yuan B round of financing led by Zhengxin Investment.

Established in 2015, Snow Mountain is a national brand chain organization focusing on skiing. The company is also involved in domestic and foreign ski trips, ski equipment retail, and large-scale ski events.

The Series B financing funds will be mainly used for brand promotion, ski equipment sales, event preparation and other fields, as well as to accelerate the nationwide store layout.

　　At present, most of the financing related to the ice and snow track is concentrated in early financing, and the financing amount is generally not high, and it is in the preliminary layout stage, which is consistent with the development stage of my country's ice and snow industry.

Industry insiders generally believe that at present, with the opportunity of the Beijing Winter Olympics, my country's ice and snow industry will usher in a stage of rapid growth.

By 2025, the total scale of my country's ice and snow industry will reach 1 trillion yuan.

　　Yang Haiping, a researcher at the Securities and Futures Research Institute of the Central University of Finance and Economics and the general manager of the Research and Development Department of Inner Mongolia Bank, told the "Securities Daily" reporter that driven by the Beijing Winter Olympics, the ice and snow industry has begun to have the potential for an investment track, attracting the attention of capital. Initially possessed a certain capital accumulation capacity.

It is worth noting that the holding of the Winter Olympics and the boost of traffic such as Gu Ailing will multiply the traffic effect and promote the ice and snow events out of the circle. The ice and snow industry and leisure tourism, cultural creativity, sports equipment, venue facilities and other industries. All of them have a combination of points, and are well integrated with scientific and technological elements and fashion elements, and are expected to usher in a period of rapid growth.

(Securities Daily)