The name of each company hides a particular story.

Jeff Bezzos, for example, had no plans

to call his now gigantic empire

Amazon .

At first, he called his online book-selling business

Cadabra

, until his lawyer got serious and told him that the name didn't work because almost no one caught the nod to the magic of

Abracadabra

and there were many who, however, they associated the term to the word

corpse

.

Bad business is the one who is born smelling like the dead.

So Bezos reluctantly embarked on the complicated task of coming up with the perfect name for a company with the potential to become something big, really big.

He came to register several:

Bookmall, Browse, Awake.

.. but he didn't like any of them.

And he reached for the dictionary.

He reviewed names with the letter A, since then Internet search engines were ordered alphabetically and he wanted his company to always appear among the first positions.

And so, sailing through the waters of the dictionary, he reached the largest river in the world: the Amazon.

The choice of the most suitable name for a business is, seen from what has been seen, quite subjective.

In many cases, creativity and a

sense of humor weigh more.

And of that, in our country, we have plenty.

In Spain, a total of

102,000 commercial companies

were incorporated in 2021. A complicated year for entrepreneurship, with the pandemic still permeating practically all economic activities and with a large turnover of closings and openings.

In this context, the Covid has opened a gap among the most curious names of the companies formed this year.

" After the

legal pandemic calms down

" (a restoration company, Álava);

"

The desire to dance will return

" (for another restoration and events in Pontevedra);

"We'll take you home with the bottle

" (a wholesale trade company for alcoholic beverages in Valencia) or

"Vivir para ver"

(an audiovisual production company in Barcelona), are some

pandemic

examples of the ranking of the most original names that Every year, Infoempresa.com is produced, the business information website.

But there is business life beyond the pandemic.

The Valencian financial services company

Tagus Tao Wok stands out

;

the one for administrative services in Madrid

Papeleo sin jaleo

, SL', the real estate company

Nidito de amor,

which shows you flats in Madrid;

or the consultancy

I have 200 emails

, from Barcelona

The spicy

touch

of the list is provided by '

Mala pécora audiovisual productions,

SL,' a company from Cordoba for the edition, distribution and sale of publications;

'

Piton Verbenero,

SL', a provider of IT and technology consultancy services in Zaragoza or '

El Salto del Tigre, SL

', a Madrid-based wholesale beverage company.

The inclusive nod is made by '

Paellas paellos

, SL', dedicated to the restaurant sector in Madrid.

"Spanish entrepreneurs are quite unique. Humor and mischief are part of our DNA and we also show it in the professional environment. Every year we prepare this ranking with the aim of showcasing not only the dynamism of our business fabric but also the the creativity of which we can feel very proud", specifies to EL MUNDO

Patricia Peiró

, director of communication at Infoempresa.com.

Ranking of the most original names of 2021 (in alphabetical order)

  • AFTER THE PANDEMIC LEGALACALMA

    SL (Restoration), Álava

  • EL BOTELLON WE TAKE IT HOME

    SL (Wholesale and retail trade), Valencia

  • THE EFFORT IS NOT NEGOTIATED

    SL (Event management), Madrid

  • EL SALTO DEL TIGRE

    SL (Wholesale trade), Madrid

  • INVESTMENTS I HAVE NO MONEY OR NOTHING TO GIVE

    SLL (Car wash), Madrid

  • THE FASHION THAT I PRODUCE IS THE BEST

    SL (Fashion), Barcelona

  • BAD PECORA AUDIOVISUAL PRODUCTIONS

    SL (Audiovisual production), Córdoba

  • MAMA NO MIRES

    SL (Restaurant), Madrid

  • I TELL ME 20

    SL (Commerce), Valencia

  • I'M GOING, I'M GONE

    SL (Restaurant) Madrid

  • MOLAR O MORIR

    SL (Commerce, restaurants, real estate, tourism), Balearic Islands

  • MORE MONEY MORE PROBLEM

    SL (Restoration), Las Palmas

  • NIDITO DE AMOR

    SL (Real Estate), Madrid

  • I'M NOT GOING TO ASK

    SL (Audiovisual production), Madrid

  • NOS GROWS LOS ENANOS

    SL (Recreational halls), Madrid

  • NOSELOCUENTESAMAMA

    SL (Events), Tarragona

  • PAELLAS PAELLOS

    SL (Restaurant), Madrid

  • PAPELEO SIN JALEO

    SL (Administrative services), Madrid

  • FOR ONE THING I ASK YOU

    SL (Construction, trade, real estate), Seville

  • PITON VERBENERO

    SL (Consulting), Zaragoza

  • POLITICALLY INCORRECT

    SL (Commerce), Madrid

  • QUE SE ME STOPOS LOS PULSOS

    SL (Commerce), Malaga

  • SEE YOU TOMORROW

    SL (Consulting), Madrid

  • SI O SI SL

    (Sport Services), Seville

  • SOLUTIONS NOT PROBLEMS

    SL (Reforms), Madrid

  • SOMOS FETEN

    SL (Perfume and cosmetics), Guadalajara

  • TAGUS TAO WOK

    SL (Financial services), Valencia

  • I HAVE 200 EMAILS

    SL (Consulting), Barcelona

  • VETE TU A KNOW

    SL (Training), Madrid

  • LIVING TO SEE

    SL (Audiovisual production), Barcelona

  • WILL BE BACK THE WANTS OF DANCE

    SL (Restaurant and events), Pontevedra

  • I AM NOT THE TYPICAL

    SL (Training) Bizkaia

    • Conforms to The Trust Project criteria

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