In recent years, with the help of the Beijing Winter Olympics, my country's ice and snow industry has entered a period of rapid development, and the number of people participating in ice and snow sports and the scale of the ice and snow industry have achieved leapfrog growth.
According to the development plan of ice and snow sports, my country's ice and snow industry will reach a scale of one trillion yuan in 2025.
According to Tianyancha data, as of February 13, 2022, there were a total of 27,000 ice and snow industry-related enterprises in my country.
Among them, 4,230 related enterprises have been added in the past year.
Leaping Development
In 2015, Beijing's bid to host the Winter Olympics was successful. The preparations for the Winter Olympics ignited the enthusiasm of the public for ice and snow consumption, and also boosted the ice and snow industry into the fast lane.
Among the 109 events set up in the Beijing Winter Olympics, about one third of the events of the Chinese delegation had not been carried out before, but this time the Chinese delegation participated in a total of 104 events, accounting for more than 95% of all events. It has become the largest and most comprehensive Chinese Winter Olympics delegation in history.
The number of my country's participation in the Winter Olympics has grown by leaps and bounds, and the number of people participating in ice and snow sports has also risen rapidly.
Statistics show that in 2015, the total number of skiers nationwide was 12.5 million, and from 2020 to 2021, the number of domestic skiers has reached 20.76 million.
From 2015 to October 2021, the number of people participating in ice and snow sports across the country reached 346 million, and the residents’ participation rate reached 24.56%. Nearly 40% of the participants carried out ice and snow sports once or twice a year.
The market scale of my country's ice and snow industry is showing a rapid expansion.
According to the spokesperson of the State Sports General Administration, the total scale of the national ice and snow industry has increased from 117.7 billion yuan in 2013 to 520 billion yuan in 2019, with an average annual growth rate of 28.1%.
The ice and snow industry system with fitness and leisure, competition performance, venue operation, equipment manufacturing, and ice and snow tourism as the main content has begun to take shape.
The "China Ice and Snow Sports Development Plan (2016-2025)" proposes that my country will strive to exceed 800 billion yuan in the total scale of the ice and snow industry in 2022, and strive to exceed 1 trillion yuan in 2025.
The "China Ice and Snow Tourism Development Report 2022" released by the China Tourism Academy predicts that in the 2021-2022 ice and snow season, the number of ice and snow leisure tourists in my country will reach 305 million, and the income of ice and snow leisure tourism in my country will reach 323.3 billion yuan.
Previously, limited by natural conditions, ice and snow sports were prevalent in the north.
Since the preparation of the Winter Olympics, the "south expansion, west expansion and eastward expansion" of ice and snow sports has achieved remarkable results.
The ice and snow economy is booming
The Winter Olympics ignited the public's enthusiasm for ice and snow sports and ice and snow consumption.
The spokesperson of the Ministry of Commerce said on February 10 that during the 29-day "2022 National Online New Year's Festival", the ice and snow economy took advantage of the momentum, and sales of Winter Olympics commodities and ice and snow equipment were booming.
Among them, the sales of Winter Olympics licensed commemorative goods increased by 21.2 times year-on-year; the sales of ski equipment and ski suits increased by 62.9% and 61.2% year-on-year respectively; during the New Year Festival, the sales of online ski tickets increased by 102.1% year-on-year; related e-commerce platforms Ice and Snow Travel The number of commodity orders increased by more than 30% year-on-year, and the popularity of ice and snow-themed tourism was high.
Offline sales of ice and snow equipment are also very popular.
On February 13, a reporter from China Securities News found in the Decathlon sports store located in Beijing Huiju Shopping Center, Daxing District, that gloves, hats, snow goggles, helmets, snowshoes and other small ski equipment were out of stock.
The store staff told reporters: "Ski equipment has been out of stock since mid-December 2021."
Ice and snow equipment is an important part of the ice and snow industry.
According to industry insiders, my country's ice and snow equipment market (snow field equipment and ice field equipment) is currently occupied by international manufacturers. Compared with some countries with developed ice and snow industries, my country's ice and snow industry is still in the early stage of development.
However, with the release of various favorable policies, my country's ice and snow equipment industry is accelerating its development and is gradually becoming localized.
Some ice and snow equipment products have achieved from "nothing" to "existing" by overcoming technical difficulties.
At this Winter Olympics, many innovative products of domestic ice and snow equipment were unveiled. For example, my country's first domestic snow wax car was put into use at the Winter Olympics; the domestic Snow Kirin M2 snow machine broke through many core components and the intelligence of the whole machine. Eliminate key technical bottlenecks, use 5G intelligent technology to automatically make snow, and the core indicators reach or exceed the level of similar foreign snow guns.
The "2021 China Ice and Snow Industry Research Report" shows that in the past five years, the market share of domestic brands of ice and snow equipment in my country has gradually increased.
It is estimated that in the next five years, the market share of domestic brands of snow guns will exceed 50%, and the proportion of domestic brands of small snow blowers will be larger than that of imported brands. my country's ice and snow equipment will gradually be localized.
The above-mentioned industry insiders said that at present, my country's ice and snow equipment industry still has huge room for development.
With the growing maturity of ski resorts and ski enthusiasts, the continuous advancement of "north snow moving south" and "four seasons skiing" will definitely drive the upgrading of domestic equipment product structure.
Multiple coding layout
With the strong support of the Winter Olympics superposition policy, my country's ice and snow industry has entered the fast lane, and all parties have accelerated the deployment of the ice and snow industry track.
In recent years, with the vigorous development of my country's ice and snow industry, the number of related enterprises has also shown an obvious upward trend.
According to data from Tianyancha, as of February 13, 2022, there were a total of 27,000 enterprises related to the ice and snow industry (skiing, snow, snowmaking, and ice and snow) in China.
Among them, 4,230 related enterprises have been added in the past year.
The "China Ice and Snow Tourism Development Report (2022)" shows that from 2018 to 2021, a total of 157 heavy-asset ice and snow construction projects with a large investment scale were completed, and the heavy-asset projects were close to 1 trillion yuan.
In terms of special investment in transportation infrastructure, a total of 128 ice and snow tourism transportation projects have been built in my country since 2016, including railways, highways, and transportation hubs, with a total investment of 2.47 trillion yuan.
Actively deploy the ice and snow industry in many places.
Jilin Province has made it clear that it will strive to achieve the province's total tourism revenue exceeding one trillion yuan within 5 to 10 years, become China's ice and snow economy strong province and a world-class ice and snow tourism destination, and strive to receive 120 million people in winter tourism, and the total industry scale will reach 250 billion yuan.
Previously, Hebei Province proposed to cultivate the economic growth pole of Zhangjiakou Winter Olympics. By 2022, the scale of the city's ice and snow industry will reach 60 billion yuan, and the radiation will drive the total scale of the province's ice and snow industry to reach 120 billion yuan in 2022.
Dai Bin, president of the China Tourism Academy, said that the introduction of a series of policies, especially due to the holding of the Winter Olympics, has opened up the entire ice and snow industry and the market has become larger.
Tianfeng Securities analyst Liu Zhangming said that the Winter Olympics is expected to have a catalytic effect on the ice and snow industry, and the ice and snow industry may usher in a golden period of development after the Winter Olympics.