In recent years, emerging entertainment activities represented by "Script Killing" and "Secret Room" have emerged in the market and have become the first choice for young people's entertainment activities.

　　On March 1 this year, the "Interim Regulations on Content Management of Secret Room Script Killings" will be officially implemented in Shanghai.

Shanghai is also the first city in the country to officially incorporate the secret room script killing into its management.

What is the current situation of the script killing market in Shanghai?

　　Shanghai: The script kills the store's rapid expansion and the demand is strong, and the ticket price can be sold to 500 yuan

　　In a script killing store in Putuo District, Shanghai, the reporter saw that many players were still playing script killing in the afternoon on weekdays.

They sat in a circle, held their own scripts, had lively discussions, and relied on communication and logical reasoning to find answers.

The person in charge told reporters that almost all their private rooms are fully booked even on weekdays, especially during the Spring Festival.

　　Yang Wenhui, founder of a script-killing store in Shanghai: We originally had 10 rooms, but now there is too much demand from players, and we have increased the number of games to 16 rooms. Bookings can only be booked more than a month in advance.

In January, all the grades during the Spring Festival in February were fully booked.

　　During the interview, the reporter found that the players of script killing and secret room are mainly young people who like logical reasoning, role-playing and fresh experience, and many of them can play 2 to 3 script killing games a week.

　　In addition to desktop script killing, immersive script killing has also begun to emerge in the market in the past year.

Usually such a script killing store covers a large area and has a delicate setting. Many actors and staff guide players to play the game through deductive methods. However, the unit price of this immersive script killing is about 500 yuan per person, which is a desktop 3 times the unit price of the script killer.

　　Wang Yu, head of an immersive artistic reasoning theater in Shanghai: This is a scene in one of our scripts. There are hundreds of lighting special effects, including the setting of the cement cave, the building of trees with cement, and a 6-meter-long dragon body. The total cost is probably in the millions.

　　Shanghai launches the country's first secret room script killing new regulations to set restrictions on minors

　　Data shows that the scale of China's script killing market in 2020 has reached 11.74 billion yuan. It is expected that the market size of China's script killing industry will increase to 23.89 billion yuan by 2022. While the rapidly developing emerging industries bring consumption, there are also many problem.

　　With the expansion of consumers, script killing stores have also sprung up. According to data, there are more than 10,000 board game-related companies nationwide. In 2021 alone, there will be 5,957 new registrations, the most in the past ten years. an 85% increase.

　　Qian Ming, director of the Shanghai area of ​​a script killing store: I have been in the business for more than two years. At that time, we only had one store. In the past two years, there have been nearly 50 stores nationwide.

　　Meng Yuyang is the head of a script killing store in Shanghai. When the reporter saw him, he was discussing the design of the new script and the scene with the studio staff.

He told reporters that the script killing industry is developing very fast, and the threshold is relatively low.

In addition, with the rapid development of script killing, there are also many problems that need to be solved urgently.

　　Meng Yuyang, founder of a script killing culture communication company in Shanghai: The threshold for opening a store is relatively low, just buy a few scripts for decoration.

Some content may involve content that is not suitable for minors to participate in, and there is a risk of piracy. If the store does not have the so-called reporting or all qualifications, it may be more difficult to prosecute for rights protection.

　　In the interview, many players also told reporters that they did encounter some scary experiences when playing the secret room script to kill.

　　Shanghai Script Kills Players: It's not acceptable to have "ghosts" suddenly chasing after them. I think it's best to do classifications, so that different players can challenge different levels.

　　The reporter learned that the "Interim Regulations on Content Management of Secret Room Script Killings" issued by Shanghai this time requires operating units to strictly self-examine the content of the script, the scenes set, the costumes and props provided, etc. Product setting prompts for adults to participate in, and minors shall not be allowed to enter.

　　Li Binghua, Director of the Market Management Department of the Shanghai Municipal Bureau of Culture and Tourism: I hope to improve the awareness of practitioners and at the same time improve the ability of operators to screen and identify. This official document specifically emphasizes the need to improve the protection mechanism for minors.

The main purpose is to help the development of the industry in a more orderly, standardized and healthy way, and at the same time stabilize the investment expectations and management expectations of the industry.